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Steve. Museum Social Tagging of Museum Images www. steve. museum steve@steve. museum Steve. Museum Social Tagging of Museum Images www. steve. museum [email protected] museum

Who is Steve? • Steve is a collaborative project, formed in 2005, dedicated to Who is Steve? • Steve is a collaborative project, formed in 2005, dedicated to exploring the effectiveness of social tagging for accessing art museum collections online and engaging audiences. www. steve. museum [email protected] museum

Who is Steve? • • • Founded in 2005 as a volunteer effort Funded Who is Steve? • • • Founded in 2005 as a volunteer effort Funded as a research project by an IMLS National Leadership Grant in 2006 Re-funded by IMLS for research activities in 2008, as well as implementation work www. steve. museum [email protected] museum

Cleveland Museum of Art Denver Art Museum Guggenheim Museum Los Angeles County Museum of Cleveland Museum of Art Denver Art Museum Guggenheim Museum Los Angeles County Museum of Art Indianapolis Museum of Art The Metropolitan Museum of Art Minneapolis Institute of Arts Rubin Museum of Art San Francisco Museum of Modern Art Skirball Cultural Center Walker Art Center Archives and Museum Informatics Susan Chun, Independent Consultant Taxonomy Strategies Think Design www. steve. museum Funding: Institute of Museum and Library Services Listserv Participants: 350 active members Future Collaborators: UCLA Graduate School of Education and Information Studies Minnesota Digital Library New Media Consortium University of Maryland, CLi. MB Project [email protected] museum

http: //www. steve. museum steve@steve. museum http: //www. steve. museum [email protected] museum

Why study social tagging? Every partner has a different answer • • • Can Why study social tagging? Every partner has a different answer • • • Can tagging help users find art more easily? Can tagging change the way users look at and engage with art? Can tagging help museums understand what visitors see and understand? www. steve. museum [email protected] museum

From: J. P. xxxxxx@xxxxxx. com Date: Sat, 26 Aug 2006 11: 24: 43 -0700 From: J. P. [email protected] com Date: Sat, 26 Aug 2006 11: 24: 43 -0700 To: [email protected] org Subject: Looking for a painting Please help: I have been looking on and off for years for this painting. The painting is of a very well dressed renaissance man standing in a room (a library) in front of him on a table is a large hour glass. The painting has very rich colors. I have talked to a lot of people and they have said they have seen this painting but can't remember its name or the name of the artist. Could you please use your resources to find this painting? www. steve. museum [email protected] museum

A few of the people I’m most interested in helping • • • J. A few of the people I’m most interested in helping • • • J. P. The cyber-volunteer The scholar from abroad www. steve. museum [email protected] museum

Why a research project? • • • What conditions yield the most useful and Why a research project? • • • What conditions yield the most useful and accurate descriptions of artworks? What interfaces provide the most engaging user experience? Can museums develop and manage a research project with both quantitative and qualitative research methods? www. steve. museum [email protected] museum

What has Steve been up to? • • • Steve is in the final What has Steve been up to? • • • Steve is in the final stages of a two-year research grant from the IMLS. Steve has completed four data collection experiments and is analyzing the collected data. Steve has released open source software to help other museums use social tagging tools. www. steve. museum [email protected] museum

steve’s Tools www. steve. museum steve@steve. museum steve’s Tools www. steve. museum [email protected] museum

The steve tagger: an open-source, configurable tag collection environment www. steve. museum steve@steve. museum The steve tagger: an open-source, configurable tag collection environment www. steve. museum [email protected] museum

Available for download at Source. Forge. net www. steve. museum steve@steve. museum Available for download at Source. Forge. net www. steve. museum [email protected] museum

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The steve term review tool: a tool for reviewing and annotating tags www. steve. The steve term review tool: a tool for reviewing and annotating tags www. steve. museum [email protected] museum

www. steve. museum steve@steve. museum www. steve. museum [email protected] museum

The steve reporting suite: allowing us to review and analyze the data www. steve. The steve reporting suite: allowing us to review and analyze the data www. steve. museum [email protected] museum

Data will be on deposit at ICPSR and CPANDA for use by researchers www. Data will be on deposit at ICPSR and CPANDA for use by researchers www. steve. museum st[email protected] museum

2006 -08 Research Agenda www. steve. museum steve@steve. museum 2006 -08 Research Agenda www. steve. museum [email protected] museum

Term collection in four different environments and two installations www. steve. museum steve@steve. museum Term collection in four different environments and two installations www. steve. museum [email protected] museum

“Sets” environment, public tagger (http: //tagger. steve. museum) www. steve. museum steve@steve. museum “Sets” environment, public tagger (http: //tagger. steve. museum) www. steve. museum [email protected] museum

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Some stats from the research: 11 1, 784 93, 380 2, 275 Participating Museums Some stats from the research: 11 1, 784 93, 380 2, 275 Participating Museums Works of Art in the Research Tags collected* Users who tagged* *Derived from the sum of statistics from single and multi-institutional deployments www. steve. museum [email protected] museum

www. steve. museum steve@steve. museum www. steve. museum [email protected] museum

What are tags telling us? www. steve. museum steve@steve. museum What are tags telling us? www. steve. museum [email protected] museum

 • • Tags are different than museum documentation Tags are useful Tags can’t • • Tags are different than museum documentation Tags are useful Tags can’t be found elsewhere Tags could help improve searching Full papers and presentations are available at: http: //www. steve. museum. Final research results will be released in December 2008. www. steve. museum [email protected] museum

A Few Highlights Tags are different than museum documentation • • • 86% of A Few Highlights Tags are different than museum documentation • • • 86% of all tags not found in label copy 62% of distinct tags not in AAT 85% of distinct tags not in ULAN www. steve. museum [email protected] museum

A Few Highlights Museum professionals found most tags useful • 88% of tags were A Few Highlights Museum professionals found most tags useful • 88% of tags were useful If you found this work using this term would you be surprised? www. steve. museum [email protected] museum

A Few Highlights Tags are almost always useful when they are assigned two or A Few Highlights Tags are almost always useful when they are assigned two or more times. www. steve. museum [email protected] museum

A Few Highlights Few useful tags are found in extended documentation Automated Matching is A Few Highlights Few useful tags are found in extended documentation Automated Matching is problematic • 19 distinct tags found in 11 documents • 138 matches found automatically (51 relevant | 87 not-relevant) 63% false matches. . . the house where he grew up. . . www. steve. museum Landscape near Arles - Gauguin, Paul Indianapolis Museum of Art [email protected] museum

A Few Highlights Institutional Affiliation Matters. • Users invited to tag by The Metropolitan A Few Highlights Institutional Affiliation Matters. • Users invited to tag by The Metropolitan Museum of Art were 4 times as productive • Multi-Institution Tagger: 22 tags / user • Single Institution Tagger: 82 tags / user www. steve. museum [email protected] museum

A Few Highlights Wayne Thiebaud (1920 -1963) Display Cakes, 1963 Collection SFMOMA Tags could A Few Highlights Wayne Thiebaud (1920 -1963) Display Cakes, 1963 Collection SFMOMA Tags could improve searching Only 4 submitted tags matched the online information. www. steve. museum Tags Submitted: 20 th century, baked goods, balanced, balancing, cake stand, cakes, cherry on top, coconut cake, cream filling, desserts, food, frosting, genoise, lemon merangue, Lollypop shadows, painting, pie, plates, portrait, shadows, simple, tall stands, Thiebaud, three, trio, white background [email protected] museum

What are taggers telling us? www. steve. museum steve@steve. museum What are taggers telling us? www. steve. museum [email protected] museum

The works may evoke strong emotions Jackson Pollock, Autumn Rhythm Tag: piece of sh*t The works may evoke strong emotions Jackson Pollock, Autumn Rhythm Tag: piece of sh*t www. steve. museum [email protected] museum

They see things differently Winslow Homer, The Gulf Stream Tags: sharks, dolphins, rocky shore They see things differently Winslow Homer, The Gulf Stream Tags: sharks, dolphins, rocky shore www. steve. museum [email protected] museum

They have stories of their own to tell “My wife and I lived in They have stories of their own to tell “My wife and I lived in Baltmore from 1959 to 1964. One of her best friends' father passed away, and she gave my wife this work from his estate. We have proudly owned and displayed it in our home for the past 45 years. ” -Contributor to the Cleveland Museum of Art “metadating” project www. steve. museum [email protected] museum

They create “Very Personal Meanings” Albers, Homage to the Square Tagged: tubberware www. steve. They create “Very Personal Meanings” Albers, Homage to the Square Tagged: tubberware www. steve. museum [email protected] museum

They create their own connections between works Tag: Michael Museum of Art www. steve. They create their own connections between works Tag: Michael Museum of Art www. steve. museum [email protected] museum

They can’t spell www. steve. museum steve@steve. museum They can’t spell www. steve. museum [email protected] museum

They have expert knowledge This watercolor has been made in 1910 for the french They have expert knowledge This watercolor has been made in 1910 for the french newspaper "l'Illustration". Dulac illustrated each christmas number of the Illustration between 1909 and 1913. I'm a french student (doctorat in History of Art) and wrote a monograph of Edmund Dulac when I was in Master degree. The french city of Toulouse (where Dulac is born)is about to organize an exhibition in november - december 2008 in wich I take part. If you need more informations about Edmund Dulac, you can get in touch with me by email: [email protected] fr -Contributor to the Cleveland Museum of Art “metadating” project www. steve. museum [email protected] museum

They aren’t malicious From all tags collected in the first three term collection cycles They aren’t malicious From all tags collected in the first three term collection cycles 29 “blacklisted” terms www. steve. museum [email protected] museum

steve’s Future www. steve. museum steve@steve. museum steve’s Future www. steve. museum [email protected] museum

Steve in Action: Social Tagging Tools and Methods Applied A demonstration grant focusing on Steve in Action: Social Tagging Tools and Methods Applied A demonstration grant focusing on encouraging and enabling widespread use of tagging in museums, and in extending the functionality of the steve tool set www. steve. museum [email protected] museum

Steve in Action Project Goals • Simple installation and management of the steve tagger. Steve in Action Project Goals • Simple installation and management of the steve tagger. Advocacy for widespread adoption of tagging as a museum practice. • Multiple interfaces, including tools for experts or subject area specialists • Extending functionality to non-art collections (any kind of Web object) • Aggregation of tags for cross-collection searching and browsing on a tag server www. steve. museum [email protected] museum

T 3: Text, Tagging, Trust A research grant focusing on the usefulness of combining T 3: Text, Tagging, Trust A research grant focusing on the usefulness of combining computational linguistics and tagging to assign weights or trust to a set of objects tagged by experts www. steve. museum [email protected] museum

T 3 Project Goals • Address the lack of subject description by populating image T 3 Project Goals • Address the lack of subject description by populating image records with: • • • Extracted terms Assigned tags Refine precision of retrieved results through: • • Disambiguation Trust www. steve. museum [email protected] museum

T 3 Component Technologies • CLi. MB – a metadata extraction tool for mining T 3 Component Technologies • CLi. MB – a metadata extraction tool for mining scholarly texts for terms describing works of art • Steve – a social tagging tool for enriching image catalog records with input from museum audiences • Trust Tool – Collect user feedback on reliability of metadata sources (based on Film. Trust) www. steve. museum [email protected] museum

www. steve. museum steve@steve. museum www. steve. museum [email protected] museum

Join us! Tag art at: http: //tagger. steve. museum Sign up for steve mail Join us! Tag art at: http: //tagger. steve. museum Sign up for steve mail at www. steve. museum Contact me at: [email protected] museum (or at [email protected] com) www. steve. museum [email protected] museum

Questions? www. steve. museum steve@steve. museum Questions? www. steve. museum [email protected] museum