STAYING LEAN: A CHALLENGE FOR BIGGER COMPANIES

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  STAYING LEAN:  A CHALLENGE FOR BIGGER COMPANIES STAYING LEAN: A CHALLENGE FOR BIGGER COMPANIES

  LEAN STARTUP METHODOLOGY Steven Blank The Four Steps to the Epiphany Eric Ries The LEAN STARTUP METHODOLOGY Steven Blank The Four Steps to the Epiphany Eric Ries The Lean Startup

  STARTUP « a human institution designed to create a new product or service under STARTUP « a human institution designed to create a new product or service under conditions of extreme uncertainty» (Ries, 2011)

  EXTREME UNCERTAINTY - technology - ? - market - ? - go-to-market decisions - EXTREME UNCERTAINTY — technology — ? — market — ? — go-to-market decisions — ? — capital deployment — ?

  GOOGLE GOOGL

  FACEBOOK FACEBOOK

  GROUPON GROUPON

  INTRAPRENEURIAL TEAMS SOCIAL VENTURES INTRAPRENEURIAL TEAMS SOCIAL VENTURES

  Ardichvili,  Cardozo,  and Ray (2003) OPPORTUNITY RECOGNIZED BUSINESS CONCEPT BUSINESS MODEL Ardichvili, Cardozo, and Ray (2003) OPPORTUNITY RECOGNIZED BUSINESS CONCEPT BUSINESS MODEL

  EXPERIMENT EXPERIMENT

  HOW DO WE TEST? 1. TALKING TO CUSTOMERS AT THE OUTSET HOW DO WE TEST? 1. TALKING TO CUSTOMERS AT THE OUTSET

  TAX FILING APP TAX FILING APP

  HOW DO WE TEST? 2. GENERATING FEEDBACK ALL ALONG THE WAY HOW DO WE TEST? 2. GENERATING FEEDBACK ALL ALONG THE WAY

  CHALLENGES 1. PLANNING 2. CULTURE, ROUTINES 3. LOTS OF RESOURCES CHALLENGES 1. PLANNING 2. CULTURE, ROUTINES 3. LOTS OF RESOURCES