Start English lesson with good Motivation Odd

Start English lesson with good Motivation

Odd one out from the word cloud Words in use for graphic editor to adjust a frame, to copy an image, to cut a shade, to shade in a background, to align a row Words in use for text editor to highlight the title, to layout a book cover, to capture a thumbnail , to align a column, to extend a row Words in use for CAD to use a software, a 3 -dimensional modeling, an exploded view, to take sketches , to capture drafts

Do you remember these vocabulary • 1 to publish – • 2 to oversee – • 3 a teamwork – • 4 to edit image – • 5 to highlight – • A) a co-work • B) to control • C) to print out • D) to emphasize • E) to adjust a photo

Find the righ t def nitio na cookery magazine a politics periodical a newspaper’s ad an editorial novel an invitation card 1. A publication that focuses on state persons and provide information about states relations. 2. A kind of periodical for housewives, searching for something delicious 3. A frequently published publication about the latest news in the world, showing journalist’s opinion on it. 4. A story written by author and shows his life’s experience to make the publishing edition more interesting for readers. 5. A fancy card mostly written with elabored type font to let some people visit some public occasions.

Aft er rea din g tas k Answer the questions – choose the right variant. 1. What is the purpose of an article? – To introduce the requirements of a design job 2. What of these is not right suggestion for designers? — To use traditional designs whenever possible 3. Who should junior designer report to? – He should always report to the art director. Click here for submit

Gr ap hi c e di to r What are the common opportunities in the work with a graphic editor? high resolution image to enlarge images soft color of skin to reduce red eye effect to make natural look

Ty pe fo nt s an d ty pe fa ce s What are the common requirements to the type fonts in various documents? a formal document an authors article a wedding invitation a fancy type font greeting cards visiting cards

Hi g hl ig ht th e te xt What is the common way you can emphasize a part of the text? choose bright color another typeface shade in the background change a letter size outline the text place to the top make shadow use CAPSto enlarge

Ho w to pla y wit h red ers ’ att ent ion What pages in a magazine usually draw more attention of an occasional reader? eye-keeping images breathtaking views on landscapes colorful images famous actors or actresses unusual view on objects sweet dreams

T O P IC : P R IN T E D A D S , B O O K L E T S A N D B R O C H U R E S. C O M M O N F E A T U R E S O F C O M M E R C IA L A D SWhere can you find advertising today?

C o mm o n fe a tu r e s o f p ri n te d a ds. It’s a must a big company logo or brand name, well-known actor or actress, attractive landscape pictures, unusual design • all images should be in high resolution, retouched and well edited to keep an eye from the first sight. Useful phrases • to look attractive (breathtaking) to have attractive look

G o o d m e m o ra b le s lo g anmay contain as well as a brand name as well as an futuristic image Good memorable logo

L E T ’S M A K E A D O U B L E C IR C L E Ask your partner 1 What is your favourite ad? Why? 2 What do you fnd cool in slogans? 3 Do you remember any cool company slogans? 4 Do you take care about the image on the cover page of the magazine ? 5 Do you always read an article to the end? 6 What makes printed text annoying or bored?

L a y o u t. Useful information translucent/opaque backgroung landscape/portrait orientation a header / a footer a number of columns sidebar text a high definition image outlined frame mirrored template contact information

T h in k o f t h e w a y t o im p r o v e t h e d e s i g n 1 Do you have any ideas about … 2 Do the images have attractive look? 3 Do the type fonts need any changes? 4 Would you like anything to change? Supposed answers: Well, I’ d like to change … to make the text more (readable) (taking notes for a good advice)

C o m m e rc i a l a d s ’ fe a tu r e s. Вставка рисунка. What do you know about commercial ads on television? What unfair ways do commercial design companies use to get the target audience ?

Commercial ads on television. Iphone 8 brand last release Macdonalds and Minions. What features do they have? What images do they emphasize?

Commercial ads festival. Commercial ads must show happiness, wealth, positive emotions. They must make client be sure, that purchasing this product he/she shall be satisfied. A show of technical gadgets will make you sure of buying it, your work shall be more effective, your life more colorful.

Social ads Provides information about volunteer centres and their activities The most important feature is that it makes people tolerate and helpful

Ho me w o r k 1/Vocabulary list – fill in 2/reading, after reading task ex. 2 p. 26 3/ Vocabulary ex 3. p 26 Writing project. Write your opinion on the topic: 1)What kind of ads is mostly successful? 2) What unfair steps is better to avoid in advertising? 3) What is your favorite commercial ad. Why? (choose the one)