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Spatial Data Infrastructure & Addressing Challenges Track 1 (Enterprise) April 18, 2007 2 -3 Spatial Data Infrastructure & Addressing Challenges Track 1 (Enterprise) April 18, 2007 2 -3 pm Session Data Quality - Data Integration - Data Enhancement for the Enterprise using Spatial Technology as a Primary Enabling Methodology John Fisher, CTO DMTI Spatial 1

DMTI Overview • Experts in Location Intelligence and Data Integration • Creators of Location DMTI Overview • Experts in Location Intelligence and Data Integration • Creators of Location Hub and Can. Map • Enterprise solutions • Established in 1994 • Over 1, 000 Private and Public Sector Customers • 6, 988 data sources to date Best of Breed products and services 2

DMTI Serves Numerous Industry Verticals • Communications • Oil & Gas • Financial Services DMTI Serves Numerous Industry Verticals • Communications • Oil & Gas • Financial Services • Utilities • Public Services & Security • Location Based Services Royal Canadian Mounted Police Department of National Defense 3

Addressable Market – Enterprise Spatial Data Integration According to IDC, there are five primary Addressable Market – Enterprise Spatial Data Integration According to IDC, there are five primary drivers for enterprise spatial data integration: 1) Recognition that location is a primary organizing principle for enterprise data 2) Recognition of the need for strategic data integration 3) Demand for predictable data quality 4) Information governance projects, including master data management 5) Demand for timely business intelligence and analytics Addressable Market Forecast to grow 8. 8% per year $2. 1 B SIM Forecast to grow 11. 3% per year $17 B Enterprise Information Infrastructure Which Includes: - Data Integration/Access - Database Management - Operational Analytics / Business Intelligence Source: IDC 4

Disparate Information Silos need Connecting The Challenge: Marketing Customer Information Systems AM/FM/GIS Engineering 5 Disparate Information Silos need Connecting The Challenge: Marketing Customer Information Systems AM/FM/GIS Engineering 5 Stakeholder Relations Work Management System

Disparate Information Silos need Connecting The Challenge: Marketing Customer Information Systems AM/FM/GIS Data Interchange Disparate Information Silos need Connecting The Challenge: Marketing Customer Information Systems AM/FM/GIS Data Interchange Engineering 6 Stakeholder Relations Work Management System

Communications Case Study BUSINESS DRIVERS VALUE DELIVERED Strategic Goal • Grow market share in Communications Case Study BUSINESS DRIVERS VALUE DELIVERED Strategic Goal • Grow market share in an increasingly competitive marketplace • Improve product/service penetration and adoption rates • Reduce client acquisition costs • Make better serviceability and plant investment decisions Outcomes • Established a single source of truth for customer locations • Integrated “One-client” view • Increased cross-sell and up-sell opportunities across LOBs • Finely targeted marketing programs that reduce client acquisition costs • Increased operating efficiencies via reduced network, capacity planning, and provisioning costs Key Challenges • Customer/market data spread over many systems and data stores • Highly variable data standards from acquired companies • Traditional name and address cleansing integration methodologies were not working • Resource and time constraints • “Dirty” and incomplete external data sources 7 The DMTI Solution • DMTI Professional Services • Location Hub® • Can. Map® Streetfiles • Multi-Dwelling Units® • Platinum Postal Suite™

Finance Case Study BUSINESS DRIVERS Strategic Goals • Grow/maintain market share in the face Finance Case Study BUSINESS DRIVERS Strategic Goals • Grow/maintain market share in the face of new U. S. entrants • Improve insurance auto-decisioning rate from 52% of on-line applications • Reduce administrative costs associated with manual approval process and on-site evaluations • Provide 100% coverage in risk profiling for their service areas Outcomes • A near 100% increase delivery service revenue • Minimal licensing costs with modest maintenance requirements • Improved customer service through clear, illustrative and standardized delivery fees • No intrusive technologies or significant infrastructure investment required • Time-to-Value for solution immediate upon delivery of fee zone maps • Minimize delivery fee fraud as customer address and delivery zone can be validated Key Challenges • Lack of complete, current, and accurate location information for risk profiling • Traditional address cleansing integration methodologies suboptimal • “Dirty” and incomplete external valuation data sources 8 VALUE DELIVERED The DMTI Solution • DMTI Professional Services • Location Hub® • Can. Map® Streetfiles • Platinum Postal Suite™

Key Capabilities and Functionality Location Hub: • Auto-discovers the inherent spatial references from any Key Capabilities and Functionality Location Hub: • Auto-discovers the inherent spatial references from any data source and consolidates these into a single spatial key • Links this single key to all related data • Preserves, maintains and updates these relationships over time • Provides Business Intelligence regarding the address 9

Location Hub Portal - High Level Diagram 10 Location Hub Portal - High Level Diagram 10

Key Benefits Advanced data hygiene Confidence in executive decisions via single source of truth Key Benefits Advanced data hygiene Confidence in executive decisions via single source of truth Extensive Data Enrichment Reduce customer acquisition costs and churn Automated Solution Increase product penetration 11

Spatial Data Infrastructure & Addressing Challenges Track 1 (Enterprise) April 18, 2007 2 -3 Spatial Data Infrastructure & Addressing Challenges Track 1 (Enterprise) April 18, 2007 2 -3 pm Session Data Quality - Data Integration - Data Enhancement for the Enterprise using Spatial Technology as a Primary Enabling Methodology John Fisher, CTO DMTI Spatial 12