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SEV-SEVE EXPORT SUMMIT 4 th May 2012 Thessaloniki Gian Carlo BERTONI – ASSOCORCE – SEV-SEVE EXPORT SUMMIT 4 th May 2012 Thessaloniki Gian Carlo BERTONI – ASSOCORCE – SIMEST –

EXPORT STRATEGY GREEK MARKET INTERNATIONAL MARKET PRODUCT / MARKET MATRIX COMPANIES skills, management, organizations, EXPORT STRATEGY GREEK MARKET INTERNATIONAL MARKET PRODUCT / MARKET MATRIX COMPANIES skills, management, organizations, etc. • Ready to be exported • To be developed MARKETING CHANNELS • Exiting • Perspective HUMAN RESURCES • Available • Training FINANCIAL SUPPORT (MIX) PRODUCTS • PRESENT DAY Marketing improvement • TOMORROW new processes / technologies new products

OPERATIVE STRUCTURE ENTREPRENEURIAL ASSOCIATION PUBLIC AUTHORITIES * (Ministry Foreign Affairs, Finance, Development) UNIVERSITY ** OPERATIVE STRUCTURE ENTREPRENEURIAL ASSOCIATION PUBLIC AUTHORITIES * (Ministry Foreign Affairs, Finance, Development) UNIVERSITY ** (Training innovation) PUBLIC / PRIVATE COMPANY (EX/IN-TROVERSION) CHAMBERS OF COMMERCE * BANKS * (Association) * Shareholders ** Agreement

OPERATIVE FLOWS MINISTRY FOREIGN AFFAIRS EMBASSIES PUBLIC / PRIVATE COMPANY ETREPREURIAL ASSOCIATION CHAMBERS OF OPERATIVE FLOWS MINISTRY FOREIGN AFFAIRS EMBASSIES PUBLIC / PRIVATE COMPANY ETREPREURIAL ASSOCIATION CHAMBERS OF COMMERCE ACTIVITIES: • • • STRATEGIC PLAN (goals) KNOWLEDGE INFORMATION FINANCE CONSULTING-MARKETING (business angels) STRATEGIC IMPORT (C / T)

OPERATIVE TOOLS MARKETING FINANCE • COUNTRY PRESENTATION • SOFT LOANS • COMMERCIAL MISSION (OUT OPERATIVE TOOLS MARKETING FINANCE • COUNTRY PRESENTATION • SOFT LOANS • COMMERCIAL MISSION (OUT / IN) (by public / private company) for: § FAIRS PARTICIPATIONS § COMMERCIAL MISSIONS COSTS § STABLE COMMERCIAL STRUCTURE (show room etc) • TOURISM HOTELS, CRUISERS (products promotion) § FOCUSED TRAINING § MARKETING OPERATIONS (i. e. packaging, labeling, branding etc. ) • FAIRS • EQUITY SUPPORT • MEDIA • COUNTER GUARANTEE • EXPORT CONSORTIA (for PMI) (to lending banks on agreed projects) • FINANCIAL GRANTS for new technologies / products

COMMUNICATION FROM THE E. U. COMMITION: “Business, Big World – a new partership to COMMUNICATION FROM THE E. U. COMMITION: “Business, Big World – a new partership to help SMEs seize global opportinities” (9. 11. 2011) “This communication proposes to review the existing support structures available to SMEs, identifies the main problem areas, proposes a set of measures where european-level action can add most value, and sets out guiding principles for the most coherent and efficient use of scarse financial resources in priority markets such as China, Brazil, India, Russia, the US or Japan”