Ryan Junee [email protected] http://ryanjunee.com http://www.slideshare.net/rjunee/hackday-15544563 Startups My Background
Ryan Junee [email protected] http://ryanjunee.com http://www.slideshare.net/rjunee/hackday-15544563 Startups
My Background Launch Learn Pitch Exit? Questions? Idea
My Background Launch Learn Pitch Exit? Questions? Idea
2007: Started Omnisio
Funded by Y Combinator (Winter 2008)
9 months later...
1 year later...
2010: Quit YouTube, brainstorming (w/ Max Skibinsky)
2011: Founded Inporia
Raised $1.3M from top silicon valley investors
11 months 12 months Epic Fails Pivots 3 months 2 months
We are still going (currently 200k users)
Mentoring: Investing:
My Background Launch Learn Pitch Exit? Questions? Idea
credit: Peter Thiel Your Idea:
What is your passion?
Consumer Internet Enterprise Software Energy, Biotech, AI, ... distribution, distribution, distribution Build and manage a sales team Solve hard technical problems
Choose your co-founder(s) carefully
My Background Launch Learn Pitch Exit? Questions? Idea
FOCUS
Use Surveys to Decide Inporia v1.0 Google Docs Form + Amazon Mechanical Turk AYTM.com
Landing Page / Smoke Test Drive traffic with Google Ads, Facebook Ads ... Value Proposition Sign Up Facebook Email .... Wide variation in price Inporia $2.17/user (Google) Mobile dating app: $0.10/user (Facebook)
Launch, Press (Mobile example) Monday/Tuesday launch is best Pre-brief all press (with embargoes) Tech blogs break the news (night before launch) Ask people to re-tweet news Mainstream press articles (launch morning) App review sites (1-2 days later) Paid user acquisition (1-2 days later) Goal: Increasing downloads over a week (= top ranked list)
Kaleidoscope v1.0 - Not Bad
Kaleidoscope v2.0 - Much Better Featured by Apple
This Morning: Featured by Google
Integrate with Social Platforms Pinterest Press Facebook Organic
My Background Launch Learn Pitch Exit? Questions? Idea
Minimize Cycle Time credit: Eric Reis
AARRR! credit: Dave McClure
Before Product-Market Fit: Retention (do they come back?) Engagement (time/actions on site) Mobile: reviews/ratings
Talk to customers!
Simple questions: Qualaroo “What else would you like to see on this page?” “How likely are you to recommend this? (NPS)” Video testing: usertesting.com In-person interviews Craigslist 45 mins / $20 Easiest Most Information
After Product-Market Fit: Growth in DAU We are not quite there yet!
My Background Launch Learn Pitch Exit? Questions? Idea
Single Sentence Elevator Pitch ‘Demo Day’ 10-slide deck 30 seconds 2 minutes 20 minutes
Single Sentence The Problem Your Solution Product Demo Market Size Elements of a pitch more... 6. Business Model 7. Distribution 8. ‘Secret Sauce’ 9. Team 10. Milestones
Fundraising in Silicon Valley Seed Stage: (200K - 2M): Convertible Note Series A (2M - 5M): Equity
Seed Valuations Going Up Source: Fenwick & West + my estimate
My Background Launch Learn Pitch Exit? Questions? Idea
Who would you rather be? “Companies are bought, not sold”
Acqui-hires in Silicon Valley Seed Stage Funding Supply of Engineers Acqui-hires ‘Soft landing’ for failed startups $1M - $2M per engineer 2 - 4 years vesting Payback investors (sometimes)
My Background Launch Learn Pitch Exit Questions? Idea
Ryan Junee [email protected] http://ryanjunee.com Questions?
24524-hackday23_ryan_junee.ppt
- Количество слайдов: 46