Resale Department MARS’s products: What we have done

Resale Department

MARS’s products:

What we have done throughout this period 6 week Investigation of the current market and Company’s today's position Research of the probable market places  extension of sales Possible Solutions!!!

I. Investigation of the current market and Company’s today's position Founded In 1911 by Frank C. Mars (Tacoma, Washington) It is an American global manufacturer of confectionery, pet food, and other food Six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience. The 3rd largest privately held company in the United States by Forbes.

II. MARS in Kazakhstani Market Takes one of the leading place among competitors

III. Research of the probable market places Corporate clients Subway station Beauty salons and spa Vending machines MEGA and other shopping centers Moving equipped cars for sale of chocolate and ice cream

1. Corporate clients Supply of MARS products for special events Research area: “КазМунайГаз” JSC, Tengizchevroil, AGIP, BIG 4 PROBLEMS: Already have their own canteens Own well-known distributors Vending machines

2. Subway station Installation of vending machines PROBLEMS: Prohibited by administration  can destroy public order Not reasonable in Kazakhstani market only in Almaty area + = PROFIT ???

3. Beauty and Spa Salons Supply of “DOVE” chocolate Research area: VIVA , Gaziza, Persona, Deja Vu, Paradise, Expert, Garmonia, The Best Problems: Too costly for them Their service already have included the supply of tea and coffee Own distributors Not attractive and healthy for the clients, especially WOMEN + =

4. Vending Machines ONLY MARS product placement PROBLEMS: not controlled by MARS products should be differentiated Not beneficial for the vending machine owners Too expensive to maintain own machines

5. MEGA Selling of M&Ms candies by weight in big shopping centers PROBLEMS: Does not follow the MARS policy no touch with hands Additional expenditures: maintenance, salary for staff Time consuming (concerning the collection of revenue) Different emplacement of shopping centers throughout the city absence of centralization

6. Moving equipped cars for sale of chocolate and ice cream Supply of MARS products in the parks and private sector PROBLEMS: Seasonal sales Not convenient in case of traffic jam Additional spending: transport support, repairment of car in case of trouble