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Promo. Map: Promotions on the Map Xiangye Xiao Oct. 12, 2009
Scenario of Searching Flyers on the Map (from Customers) Buy some food after work on the way home? => Check the flyers of Carrefour and Walmart
Scenario of Searching Coupons on the Map (from Customers) Offer a dinner? => Find a nearby restaurant and print its coupons
Scenario of Searching Promotions of Competitors (from Salesmen) What are my nearby competitor ‘s promotions in this holidays?
Promo. Map • Collect, analyze, and display promotions in a map interface • By panning and zooming in the map interface, users can retrieve promotions based on geographic regions • See different promotions depending on the position and zoom level
User Interface Group promotions based on the business types
When Zoom In on the Map • Different promotions and more details of promotions are displayed Promotions of the Same company at multiple branches are displayed
Challenges • Collect and extract promotions precisely • Correctly identify the geographic footprint of a promotion, i. e. , geocoding • Cluster promotions based on their services/locations • Storage and operations of promotions – Remove an expired promotion – Search a similar/identical promotion – Insert a new promotion • User interface issues
Requirements for Participants • Basic knowledge on information retrieval • Basic knowledge on tree based data structures • Programming with C#, Java, B/S
What can Participants Learn • Knowledge: – – Spatial indexes Clustering algorithms Framework of geographic information system (GIS) Location based services • Skills – Research skills: paper reading & writing, problem formulation, solution proposal, experimental evaluation – Developing skill with Google Maps API
Useful Links • • • http: //www. dahongbao. com/ http: //bj. 58. com/yhq/ http: //www. yinggou. com/index. Cu. Xiao. html http: //www. byit 365. com/ Teitler, B. E. , Lieberman, M. D. , Panozzo, D. , Sankaranarayanan, J. , Samet, H. , and Sperling, J. News. Stand: a new view on news. In ACM GIS '08.