Product placement 344 group Kostenko Elena Product

Product placement 344 group Kostenko Elena

Product placement is Product placement, or embedded marketing, is a form of advertising, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs.

Origins Product placement dates back to the nineteenth century in publishing. By the time Jules Verne published the adventure novel Around the World in Eighty Days (1873).

Scopes Product placement is used in movies sports reality television

PP in movies l The main aim is to reach a niche audience. l The main reason is to increase consumer awareness of a particular brand. l The main problem is resistance of the film studio.

PP in sports l Product placement has long been prevalent in sports as well, from professional sports to college sports, and even on the local level with high school sports. This can be attributed to sports being prevalent on television, which increases exposure to these products. Some examples: l The Green Monster at Fenway Park in Boston l The Boston Red Sox l The main National Football League

PP in reality television

Restrictions The USA, The UK, Europe Restrictions on product placement: l However, it will be prohibited in all children’s and news programmes and in UK-produced current affairs, religious programmes and consumer affairs (like C 5’s ‘The Gadget Show). l The product placement of tobacco, alcohol, gambling, foods or drinks that are high in fat, salt or sugar, medicines and baby milk is banned by UK legislation. Russia In Russia, according to the Federal Law "On Advertising" (Article 2, paragraph 9), product placement is not regarded as advertising. It means that there is no regulation of product placement in Russia.

PP is used for advertising of Automobiles Products Food and drink Electronics and computers

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