Презентация WPN presentation

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Kyiv, 2011 Kyiv,

What people need Structure • Mission and goal of Contest • Contest Concept • Contest needsWhat people need Structure • Mission and goal of Contest • Contest Concept • Contest needs subjects – directions • Contest structure • Target Audience • Needs scheme to rounds • Awards • Application form • Contest stages • Geography • Partners features in competition

Make life better * Goal Mission. Determination of most urgent human needs 3* to identify andMake life better * Goal Mission. Determination of most urgent human needs 3* to identify and implement the most urgent needs and directi ng of scientifc thought and production capacity to the actual needs in society Have a need – let’s write it !What people need Mission an Goal

What people need Contest concept 4 • Contest concept - the frst contest What People NeedWhat people need Contest concept 4 • Contest concept — the frst contest What People Need will be held in the second half of 2011, whose purpose is a search of current needs of people. • The audience — a participant of the WPN contest can be any person and company Application / D escription of requirements is given on behalf of the physical presence or the organization (competition in the future will have corporate nomination). The need may be recorded in three languages: English , Russian, Ukrainian. • T he main competition jury are the participants themselves and Internet-users. Each registered website user may provide the actual description, in his view, needs and vote for a particular need. In addition any person can take part in discussions on each of the requirements. The Contest Committee also affects the rating requirements. • Structure and calendar — the competition is held in 3 rounds, the contest results are published online in the form of rating needs. Contest Period — 5 months. • Prize fund – contest needs classifer consists of 7 main areas of individual needs. As a result, will be allocated the most urgent need among others. By describing this need, receives $ 1, 000 in prize money. As a result, will be distributed three cash prizes: one prize — Ukrainian category, one prize — the Russian category and one prize — English category. • Contract — each participant, in the site www. topneed. org , automatically accepts the terms of the contest and its rules.

What people need Targeted Audience User Profile : Participants Users Active internet user + + PeopleWhat people need Targeted Audience User Profile : Participants Users Active internet user + + People for whom it is important to be heard + — People who want to bear the impact (influence on the situation) + + People who think of their needs and the needs of society + +/- 5 • Ukraine • Other CIS states • States of Europe and Asia • States of both Americas • Ukrainian, Russian, English population of Earth

What the people need Classifer mechanism 6 CLASSIFIER INPUT CLUSTER WEIGHT OUTPUT I. Personal Need II.What the people need Classifer mechanism 6 CLASSIFIER INPUT CLUSTER WEIGHT OUTPUT I. Personal Need II. Human life sphere III. Cluster

What people need Application form ,  need classifier ,  web-source 7 7 What people need Application form , need classifier , web-source

8 What people need Personal Need Classifer HUMAN LIFE SPHERES Human existence Human  existence 8 What people need Personal Need Classifer HUMAN LIFE SPHERES Human existence Human existence stability Communication Self-affirmation in society World cognition Impression Creativity CLUSTERS Meal Water Habitat Sex Healthy lifestyle M edicine s Human physic Rest Sport Fitness clubs Industry of beauty and youth Healthy food Social Security Individual security Healthcare Job O ccupation Money Habitation U tilities Famility Children Ecology Resources (water, oil, energy, gas etc. ) Transport Household Appliances Internet Social networks Mobile Communication s Friends Clubs Recreation activities Parks Children playgrounds Events Restaurants / cafe Political parties and movements Pleasure, Hobbies Fashion A chievement s Automobiles Technics House Prestigious Sports (yachts, golf, equestrian sports etc. ) Education Selfdevelopment Trainings , courses, workshops МВА Science Innovation , world improving Research Child development centers Travel Entertainment M usic P ainting S culpture A rchitecture L iterature S hows Concerts Extreme Sports M ovie T heater Science Art Technics Society

What people need Contest stages 1 stage Press-conference First online press-conference about the contest start 5What people need Contest stages 1 stage Press-conference First online press-conference about the contest start 5 September 2011 2 stage Advertising Campaign 1) Internet : social networks ( SMM ), banners , newsletters , images. 2) Advertising in the press. Thematic artices. 29 August 2011 3 stage Round 1. Start Contest Start. Filling the forms with needs of relevant sectors and clusters 29 August – October 2011 4 stage Round 2 Relevant needs selection October – November 2011 5 stage Round 3 Selection of the most relevant needs in each language category 2 December 2011 6 stage Final. Award Ceremony Awarding the prize to the winners. Coverage of the contest results in the press December

What people need Прес-конференція What people need O nline Conference Chat diver 1 x : GlenWhat people need Прес-конференція What people need O nline Conference Chat diver 1 x : Glen , according to your monography, robotechnics is one of the key trends. What is a base of this confidence? Glen Hiemstra : One of the consequence s of the te c hno c rat i c civilization is un limited automation of producti on processes. . . 3 on-air platforms : Innovation Breakthrough ( Ukraine ) Innovation Institute ( RF ) Am. BAR ( USA ) + international experts Glen Hiemstra Marina Gorbis Question–Answer Mode Audience : 30 000 participants

What people need Local Offices WPN Ukraine Russian Federation USA 1.  Innovation Breakthrough Contest ,What people need Local Offices WPN Ukraine Russian Federation USA 1. Innovation Breakthrough Contest , Kyiv 2. Innovation Institute TUSUR , Tomsk 3. 1 Stanford University 3. 2 Am. BAR , Palo Alto

What people need Media partners Opportunities • Branding of spheres and clusters web-pages of WPN serviceWhat people need Media partners Opportunities • Branding of spheres and clusters web-pages of WPN service for Partner • E-mail Newsletter , TM mention • Our network banner advertising • Mention in global e-newslettering • Award ceremony participation: banner, logopanel, speech, logo on staff- and participants badges, invitations, brochures, agendas, diplomas and certifcations, coffee break promotional video broadcasting • setting up the Partner Prize • Expert committee participation • Data. Base of the Participants

What people need Awards  Language categories :  English,  Ukrainian ,  Russian •What people need Awards Language categories : English, Ukrainian , Russian • Money prize • Interview in Media Partner Magazine • Award ceremony participation / covering of the transfer fee to Ukraine for the winners Award ceremony will be held in Radisson Blu, Kyiv, Ukraine

What people need Award Ceremony Event :  debriefng ceremony and winners awarding Meeting for theWhat people need Award Ceremony Event : debriefng ceremony and winners awarding Meeting for the contest participants , organizers , experts, partners and sponsors. Audience : Top users of the Top. Need. Org service. Contest experts Scientists (sociologists, political scientists, psychologists) Public officials Sponsors Partners Contest w inners

16 WPN – we make human life better ! Tell the world about your needs What16 WPN – we make human life better ! Tell the world about your needs What do you really need ? Do you have a need ? Write here ! Do you really want it, sure? What do you dislike ? Change the world by yourself ! Just type it – Universe will hear you ! Simply to write – be happy inside! Thanks for your attention!




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