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Power with IBM i Summit November 11 th 2011 © 2010 IBM Corporation Power with IBM i Summit November 11 th 2011 © 2010 IBM Corporation

Systems and Technology Group Overview § This event continues from the summit held in Systems and Technology Group Overview § This event continues from the summit held in April this year and will again present the attendees with short updates from the WW Power i team § This is followed by a round table which provides an opportunity to raise any topics, questions, queries or concerns 2 © 2011 IBM Corporation

Systems and Technology Group Agenda § 10. 00 - 10. 15 Welcome Simon Robertson, Systems and Technology Group Agenda § 10. 00 - 10. 15 Welcome Simon Robertson, UKI STG Power Brand Sales Lead § 10. 15 – 10. 30 The current state of the Power and IBM i business Ian Jarman, WW Manager of IBM Power Systems Product Marketing § 10. 30 – 10. 50 Power. HA changes the IBM i HA and DR game WW Steven Finnes - Power Systems HA Product Offering Manager § 11. 00 'Minutes Silence for Remembrance Day' § 11. 05 – 11. 20 Application Development State of the Nation § 11. 20 – 11. 40 Alison Butterill - WW Power Systems Application Development Offerings Manager Collaborative Open Source PHP on IBM i Mike Pavlak § 11. 40 – 11. 50 Coffee § 11. 50 – 13. 30 Round Table Discussion on UKI IBM i Business § 13. 30 Lunch (sponsored by Avnet) 3 © 2011 IBM Corporation

Systems and Technology Group Power i UKI § 4200 clients with 9700 systems IBM Systems and Technology Group Power i UKI § 4200 clients with 9700 systems IBM IOT Recommendations for Target Segments – Installed IBM i accounts – Current Power Systems install base of POWER 6 & POWER 5 to upgrade &/or refresh to POWER 7. – Installed IBM i clients running older releases of key ISVs (Infor, JDE, Lawson, SAP, etc) – Installed IBM i clients lacking a high availability solution, or looking to reduce complexity for their HA solution – Installed IBM i clients who need to improve business insight and better information access 4 © 2011 IBM Corporation

Systems and Technology Group Elite Program Reseller Coverage: § UK = 1 Disti / Systems and Technology Group Elite Program Reseller Coverage: § UK = 1 Disti / 33 certified resellers / Ireland = 1 Disti / 3 certified resellers (at various participation levels) § 27 reseller submitted lists: house account totalling: Approx 1500 Clients: § Potentially looking to move away from platform (x 86 threat) § looking to reduce costs through business (primarily IT budgets) 5 © 2011 IBM Corporation

Systems and Technology Group ISV Profile/Call out campaign 430 ISVs indentified Phase 1 – Systems and Technology Group ISV Profile/Call out campaign 430 ISVs indentified Phase 1 – 130 calls/profiled – 26 x SBP identified § Phase 2 – 109 calls scheduled 6 © 2011 IBM Corporation

IBM i – a system designed for business Ian Jarman, IBM Power Systems 7 IBM i – a system designed for business Ian Jarman, IBM Power Systems 7 © 2009 IBM Corporation

IBM i Momentum § 15 % year-to-year Power Systems revenue growth in 3 Q IBM i Momentum § 15 % year-to-year Power Systems revenue growth in 3 Q 2011 § 19 % year-to-year revenue growth for IBM i in 3 Q 2011 § 4 th consecutive quarter of growth for IBM i § Driven by upgrades since introduction of POWER 7 low end servers in 4 Q 10 IBM has become a key technology partner for NACG, providing support during a difficult period of total transformation of our IT infrastructure. Our IT department is now perceived as a responsive part of the organization, and is showcased in bids to clients as a value-add differentiator. - David Booth, CIO North American Construction © 2009 IBM Corporation 8

Power Systems Software Revenue 2010 HPC © 2009 IBM Corporation Power Systems Software Revenue 2010 HPC © 2009 IBM Corporation

Growing Adoption of IBM i 7. 1 IBM Confidential © 2009 IBM Corporation Growing Adoption of IBM i 7. 1 IBM Confidential © 2009 IBM Corporation

IBM i Roadmap 2008 Future 2010 6. 1. 1 10/09 TR 1 10/10 TR IBM i Roadmap 2008 Future 2010 6. 1. 1 10/09 TR 1 10/10 TR 2 04/11 TR 3 10/11 TR… 2012 -13 § Solutions enablement – Focus on ISV solutions integration, including database standards currency § Simplified management – Integrate tooling with virtual I/O server; Systems Director Management Console § Resilient systems – Broaden storage area network integration; Power. HA for mid-sized companies § Cloud computing – Deliver VM image management, mobility, and extend storage virtualization © 2009 IBM Corporation

IBM i Technology Refresh Goals 1. Faster access to new systems and blades 2. IBM i Technology Refresh Goals 1. Faster access to new systems and blades 2. Faster access to cloud and virtualization enhancements 3. Support for latest I/O standards, SAN storage, disk and tape drives 4. Utilize latest systems management tools and resiliency features 5. Provide ISVs faster access to new technologies ü Avoids business disruption from major release upgrades ü Faster access to new technology, simpler to install, and less disruptive © 2009 IBM Corporation

IBM i – a system designed for business Deliver new services faster, with higher IBM i – a system designed for business Deliver new services faster, with higher quality, and superior economics © 2009 IBM Corporation

IBM Power Systems Power. HA System. Mirror V 7 IBM i © 2009 IBM IBM Power Systems Power. HA System. Mirror V 7 IBM i © 2009 IBM Corporation

Power Your Planet + Workload-Optimizing Systems AIX - The Future of UNIX Total Integration Power Your Planet + Workload-Optimizing Systems AIX - The Future of UNIX Total Integration with i Scalable Linux ready for x 86 Consolidation Virtualization without Limits Dynamic Energy Optimization ü Drive over 90% utilization ü 70 -90% energy cost reduction ü Dynamically scale per demand ü Energy. Scale™ technologies Resiliency without Downtime Management with Automation ü Roadmap to continuous availability ü VMControl to manage virtualization ü High availability systems & scaling ü Automation to reduce task time Systems for a Smarter Planet 15 © 2009 IBM Corporation

Power. HA System. Mirror Power Systems High Availability Solution For mission critical application availability Power. HA System. Mirror Power Systems High Availability Solution For mission critical application availability through planned and unplanned outage events Editions targeted at data center and/or multi-site deployments, value grows in feature and function with each new release Shared Storage Clustering Technology designed for automation and minimal IT operations. Deep Integration for simplicity and reliability © 2009 IBM Corporation

Modern HA Solutions Are Based on Clustering § Clustering is the default deployment for Modern HA Solutions Are Based on Clustering § Clustering is the default deployment for HA/DR in the mainframe and Unix marketplace § With Power. HA System. Mirror, clustering is available to our IBM i customers § Provides complete redundancy § Provides for automated failover – minimal IT operations involvement § Planned and unplanned outage management © 2009 IBM Corporation

Power. HA System. Mirror IBM i Editions Power. HA System. Mirror for i Standard Power. HA System. Mirror IBM i Editions Power. HA System. Mirror for i Standard Edition Data Center HA (per core) Small Tier Blade & Entry Power Mid-range Power Scale Medium Tier Large Tier Enterprise Servers Multi Site HA/DR (per core) $2, 500 Offering Focus Enterprise Edition $3, 250 $3, 500 $5, 000 $4, 500 $6, 500 US list prices, prices vary by geo, GA April 23 2010 § Standard Edition PID 5770 -HAS § Enterprise Edition is a feature of 5770 -HAS and is the multi site solution § No charge upgrades from Power. HA 6. 1 to 7. 1 Standard Edition or Enterprise Edition § HASR (opt 41) is included with purchase of Power. HA System. Mirror 7. 1 § Sub capacity pricing, license only the cores in the partitions covered by Power. HA © 2009 IBM Corporation

Power. HA System. Mirror for AIX Editions Power. HA System. Mirror for AIX Standard Power. HA System. Mirror for AIX Editions Power. HA System. Mirror for AIX Standard Edition Data Center HA (per core) Small Tier Blade & Entry Power Mid-range Power Scale Medium Tier Large Tier Enterprise Servers Multi Site HA/DR (per core) $2, 500 Offering Focus Enterprise Edition $3, 250 $3, 500 $5, 000 $4, 500 $6, 500 US list prices for example only, prices vary by geo § Standard Edition data center solution – – § Enterprise Edition multi-site solution – § PID 5765 H 23 (V 6. 1) PID 5765 H 39 (V 7. 1) PID 5765 H 24 (V 6. 1) Sub capacity pricing – License only the cores in the partitions covered by Power. HA © 2009 IBM Corporation

Power. HA Basic Concepts (for IBM i clients) Admin domain (IASP) Application data aka Power. HA Basic Concepts (for IBM i clients) Admin domain (IASP) Application data aka (volume group) § The underlying data resiliency is not based on replication it is based on a pool of disk which is shared and switchable between nodes in the cluster § Power. HA System. Mirror enables the cluster nodes to behave as resource for the applications in the event of an outage § Admin Domain takes care of the sysbas data…(fyi…no you do not use a software replication product to replicate the Admin Domain data) © 2009 IBM Corporation

Power. HA Basic Concepts Admin domain Geomirror § Internal disk is not switchable (LUNs Power. HA Basic Concepts Admin domain Geomirror § Internal disk is not switchable (LUNs required), you use geomirror with internal disk configurations (or for that matter any disk configurations) § Geomirror for configs with IASPs under 2 Tbytes (suggested guideline) © 2009 IBM Corporation

Power. HA Standard Edition Switchable LUNs *SYSBAS Admin domain (DR) S Primary e s Power. HA Standard Edition Switchable LUNs *SYSBAS Admin domain (DR) S Primary e s POWER 7 IBM i F l a s h C o p y (IASP) S Secondary e s IASP Flash Backup *SYBAS (Backup I) POWER 7 IBM i DS 8000 © Data Centre © 2009 IBM Corporation

Power. HA Enterprise Edition Two Node Cluster Admin domain *SYSBAS (Prod) POWER 7 IBM Power. HA Enterprise Edition Two Node Cluster Admin domain *SYSBAS (Prod) POWER 7 IBM i IASP (Switchable) HA POWER 7 IBM i Production *SYSBAS (DR) Metro Mirror Global Mirror IASP F l a s h C o p y DR IASP Flash Backup *SYBAS (Backup I) DS 8000 SVC Storewize V 7000 DS 8000 SVC* Storewize V 7000* Local Site POWER 7 IBM i © DR Site * Initially available English only via prpq 5799 HAS © 2009 IBM Corporation

Power. HA Enterprise Edition Three Node Cluster DR Site LUN Group (active) Production Admin Power. HA Enterprise Edition Three Node Cluster DR Site LUN Group (active) Production Admin domain *SYSBAS (Prod) POWER 7 IBM i IASP (Switchable) HA *SYBAS (Backup I) POWER 7 IBM i DS 8000 *SYSBAS (DR) Metro. Mirror Global Mirror F l a s h C o p y IASP DR IASP Flash Backup *SYBAS (Backup I) POWER 7 IBM i DS 8000 © Local Site DR Site © 2009 IBM Corporation

Power. HA System. Mirror IBM i Data Resiliency Mirroring Standard Edition Enterprise Edition LUN Power. HA System. Mirror IBM i Data Resiliency Mirroring Standard Edition Enterprise Edition LUN level switching within a Data Center HA or DR within a Metropolitan Region Single Data Center Systems remain active Two Data Centers Systems remain active Switched access to data in the event a system outage Multi-site recovery with no data loss Disaster recovery for out of region interruptions Power. HA with LUN level switching RPO=0 & RTO< 1 hr Enterprise Edition Disaster Recovery Unlimited Distance Power. HA with Geomirror* or Metro Mirror synchronous mode Global Mirror or geomirror async mode RPO=0 & RTO<1 hr RPO secs & RTO <1 hr *geomirror sync mode included with Standard Edition © 2009 IBM Corporation

Summary – Best Fit options q DS 8000 – IBM’s Flagship Enterprise Class Storage Summary – Best Fit options q DS 8000 – IBM’s Flagship Enterprise Class Storage § Superior DR capabilities § Tight integration with IBM i § Reduced bandwidth costs § Lower data loss risk q XIV – Enterprise Class Storage Reinvented § Unique self optimizing grid architecture with extreme ease of use § Enterprise class storage at lower total costs § Metro and Global mirroring and other advanced features at no extra costs q IBM SAN Volume Controller (SVC) – Enterprise Class Virtualized Storage § Market leading Storage Virtualization § Ease of integration / leverage of existing storage infrastructure § Lower storage costs (30% utilization improvement) q Storwize V 7000 - New Standard for Midrange Storage § Mid-ragne storage with enterprise capabilities § Built in storage virtualization for ease of integration § Incredible ease of use © 2009 IBM Corporation 26

Power. HA Revenue Multiplier Power System Hardware Volume Power. HA Services Multiplier $40 K Power. HA Revenue Multiplier Power System Hardware Volume Power. HA Services Multiplier $40 K - $75 K $7. 5 K Internal disk IBM i, SAN storage AIX $10 K ~ 6 X to 10 X $100 K - $300 K $15 K - $30 K V 7000 $20 K ~ 12 X $300 K-1. 6 M ~ 7 X to 100 X 720 s Midrange Storage 740 -750 Q 3 AIX, Q 4 IBM i $60 K-$85 K High End 770 -795 $2 M - $4 M $50 K – $150 K DS 8800 $860 K - $8 M § Power. HA System. Mirror drives additional Power System Servers and Storage (simple config 2 servers, one storage unit) § Power. HA System. Mirror Enterprise Edition drives the highest multiplier (simple config 3 servers, 2 storage…two site) § Drives additional services § Increases customer relationship © 2009 IBM Corporation

Logistics CLIENT § Winning solution: IBM power servers, IBM DS 8800 s, Flash Copy, Logistics CLIENT § Winning solution: IBM power servers, IBM DS 8800 s, Flash Copy, Global Mirror, Power. HA for IBM i, Power. HA for AIX, TPC, Services. Gross Revenue: $4. 74 M. Partner: Mainline § Client was in the position to do a hardware refresh in 2010 and were looking to consolidate AIX and IBM i into a common set of servers and storage. IBM DS 8800 s and EMC were both in consideration for the storage. § Wining solution: IBM Power. HA and IBM Storage § Winning process (all done in parallel to CLIENT being pursued aggressively by EMC) § Key factor: Account team was continuously managing this process and working closely with the partner to insure CLIENT got the best solution at the best price. 1. 2. 3. 4. IBM briefing in Austin HACo. C HA Assessment Workshop IBM technical briefing in Rochester with technical experts from storage and lab services. Power. HA IASP workshop in the Rochester benchmark center © 2009 IBM Corporation

Total IBM Business: Logistic Company Case 3 rd Party Option IBM Power. HA Option Total IBM Business: Logistic Company Case 3 rd Party Option IBM Power. HA Option § Servers – 3770’s, $1. 865 M § Servers – 3 770’s, $1. 865 M § Storage – could be internal, EMC or DS 8 Ks § Storage - 2 DS 8800 s, $864 § Software – 3 rd party software § Power. HA –Software (AIX and IBM i) – $64 K § Services – 3 rd party services § Storage Software § IBM Revenue Best Case: 2. 73 M – 3 770’s, $1. 865 M – 2 DS 8 Ks, $ 864 K § IBM Revenue Worst Case: 1. 865 M – Base, $264 K – Flash Copy, $350 K – Metro Mirror, $472 K § Services – $285 K § IBM Revenue: $4. 74 M – 3 770 s, $1. 865 M © 2009 IBM Corporation

 Discussion IBM i Environments § There are two primary points you are driving: Discussion IBM i Environments § There are two primary points you are driving: 1. Simplicity – – – 2. Power. HA is largely a “hands-off” automated solution Power. HA System. Mirror is NOT related to software replication IBM i clients are largely unaware of clustering concepts Their frame of reference is journal based software replication Big animal pictures required, go slow and insure that they understand you Flash. Copy is a huge factor for deploying IBM storage – eliminates save window Cost – – Software replication products can be expensive and complex to use Most environments require additional/specialized staffing Clients believe that the SWMA is too expensive and many are paying a third party an fee to manage their software replication environment Few clients conduct failover operations with software replication products © 2009 IBM Corporation

IBM i CBU for Power. HA § CBU + Power. HA System. Mirror 7. IBM i CBU for Power. HA § CBU + Power. HA System. Mirror 7. 1 for IBM i – Sell them together – Three days of services included – Fast start to better business continuity © 2009 IBM Corporation

Power. HA Lab Services and Training Key Offerings - High Availability Services on IBM Power. HA Lab Services and Training Key Offerings - High Availability Services on IBM i Americas, WW Contacts • Availability Workshop for IBM Power Systems Frank Kriss • IBM Power. HA System. Mirror for i [email protected] ibm. com, 507 -253 -1354 IBM i, High Availability • Copy Services for IBM I Utilizing Copy Services Toolkit (CST) Advanced Copy Services for IBM Power. HA on IBM I The DS Storage Management for IBM i Toolkit • Independent ASP (IASP) Migration Workshop for IBM i • Full System Flash Copy for IBM i • Attaching and integrating IBM i to IBM external storage Consulting services associated with the planning, design, and implementation of best practices when attaching IBM i to IBM external storage. Logical configuration to ensure optimal performance and redundancy. Exploitation of Copy Services functions such as Flash. Copy, Metro Mirror, and Global Mirror. • Why IBM®? • Deep skills in IBM storage, clustering and IBM i planning, implementation and integration. • Experience in application architecture and design gained from thousands of engagements across many industries. • Ability to deliver skills transfer as part of service engagement. IBM HA Assist for IBM i http: //www-03. ibm. com/systems/services/labservices/platforms/labservices_power. html#show-hide © 2009 IBM Corporation

Power. HA Webcast V 1. 0 Power. HA for IBM i Resources § Power. Power. HA Webcast V 1. 0 Power. HA for IBM i Resources § Power. HA Website § Power. HA Options for IBM i - Introduction (incl. 7. 1) § Power. HA and DS 8000 Storage Integration on IBM i § Lab Services § Redbooks at www. redbooks. ibm. com – – – – – www. ibm. com/systems/power/software/availability/ http: //www-03. ibm. com/support/techdocs/atsmastr. nsf/Web. Index/PRS 4021 http: //www-03. ibm. com/support/techdocs/atsmastr. nsf/Web. Index/PRS 4361 http: //www-03. ibm. com/systems/services/labservices Power. HA System. Mirror for IBM i Cook book - SG 24 -7994 (Dec 2011) Implementing Power. HA for IBM i - SG 24 -7405 -00 (Nov 2008) Clustering and IASPs for Higher Availability - SG 24 -5194 -01 Independent ASPs: A Guide to Moving Applications to IASPs - SG 24 -6802 -00 Independent ASP Performance Study on the IBM i. Series - REDP-3771 -00 Implementing SAP Applications on the IBM System i with IBM i 5/OS - SG 24 -7166 -00 § IBM System Storage Solutions for IBM i § Is your ISV solution registered as ready for Power. HA? § High Availability Clusters (Power HA) and Independent Disk Pools for IBM i § Risk Self Assessment: – – – Course code: AS 930, Duration: 4. 0 days www-304. ibm. com/jct 03001 c/services/learning/ites. wss/us/en? page. Type=course_description&course. Code=AS 930 http: //www-304. ibm. com/isv/tech/validation/power/index. html Course code: AS 541, OS 830 Duration: 4. 0 days www-304. ibm. com/jct 03001 c/services/learning/ites. wss/us/en? page. Type=course_description&course. Code=AS 541 www. ibm. com/smarterplanet/us/en/business_resilience_management/overview/index. html? re=2 brf 24 © Copyright IBM Corporation 2011 © 2009 IBM Corporation

IBM i Application Development Strategy Alison Butterill Application Development Offering Manager, Power Systems © IBM i Application Development Strategy Alison Butterill Application Development Offering Manager, Power Systems © 2009 IBM Corporation

Application Development in the Power Market SOA © 2009 IBM Corporation Application Development in the Power Market SOA © 2009 IBM Corporation

Mixed Environments DB 2 DB i for DB Stored Procedure Controller *PGMs Model View Mixed Environments DB 2 DB i for DB Stored Procedure Controller *PGMs Model View *SRVPGMs Java Perle RPG COBOL PHP EGL SQL CL Ruby Python Java PHP etc © 2009 IBM Corporation

Application Development Strategy for IBM i High performance compilers reaching to new technologies Compilers Application Development Strategy for IBM i High performance compilers reaching to new technologies Compilers Common developer desktop across operating systems and languages Common development infrastructure for Power and the world around Power Embrace Open Source Solutions and Partners to Complete Application Development Portfolio © 2009 IBM Corporation

IBM i Open Source Strategy § Encourage Open Source vendors to port to IBM IBM i Open Source Strategy § Encourage Open Source vendors to port to IBM i (PASE) § Encourage Open Source vendors to provide support § PHP and My. SQL run on IBM i § IBM i PASE Development Team is testing other Open Source products © 2009 IBM Corporation

Why RDPower? • 20% or more improvement in developer productivity Rational Developer for Power Why RDPower? • 20% or more improvement in developer productivity Rational Developer for Power Systems * • Modern, Eclipse-based, development tools for IBM i – Visual editors, outline views, content assist, integrated language help © 2009 IBM Corporation

Application Runtime Expert for i § Verify and validate runtime attributes of an application Application Runtime Expert for i § Verify and validate runtime attributes of an application for problem determination – Creates a template for well running application – Performs health check against current environment – Identifies differences between template and actual runtime attributes – Provides some fix capabilities § Application Runtime Attributes – – – – – File/Directory Authorities and Attributes in property/http/xml configuration files User profiles PTFs System Values Products installed TCP/IP Network verification and configuration Environment variables Ports in use © 2009 IBM Corporation

Collaborative Open Source with PHP on IBM i Mike Pavlak Solution Consultant © 2009 Collaborative Open Source with PHP on IBM i Mike Pavlak Solution Consultant © 2009 IBM Corporation

Contents § Overview of Zend and PHP § Zend and IBM Monetizing PHP § Contents § Overview of Zend and PHP § Zend and IBM Monetizing PHP § New Zend Reseller Program for IBM i Partners © 2009 IBM Corporation

Overview of Zend and PHP © 2009 IBM Corporation Overview of Zend and PHP © 2009 IBM Corporation

Over One Third of the Web Runs on PHP 4 million+ developers © 2009 Over One Third of the Web Runs on PHP 4 million+ developers © 2009 IBM Corporation

Who is Zend? § Zend = the PHP Company (Zeev Suraski and Andi Gutmans) Who is Zend? § Zend = the PHP Company (Zeev Suraski and Andi Gutmans) – Co-authors of PHP and the PHP runtime (Zend Engine) – Developers of Zend Server, Zend Framework, and Zend Studio – Innovators of the PHP enterprise ecosystem – Shepherds of 1/3 rd of the web workload, which is PHP § Go-to-market partnerships with IBM, Oracle, Adobe, … § Tens of millions of Zend software licenses downloaded § Global presence with 40, 000+ customers worldwide © 2009 IBM Corporation

Why Zend Server on IBM i? • Zend Server is an enterprise-ready PHP Web Why Zend Server on IBM i? • Zend Server is an enterprise-ready PHP Web Application Server • Optimized caching and messaging • Monitoring and code tracing • Web application enablement for RPG apps • Web services access to RPG programs • Web-enable green screen apps • Deploy new popular PHP packages apps • Build and deploy mobile applications • i. OS, Android, and Blackberry • Native or web © 2009 IBM Corporation

Mediawiki Key Features – Great for user annotated content – Documentation, anyone? § Installation Mediawiki Key Features – Great for user annotated content – Documentation, anyone? § Installation on IBM i – i 7. 1 – Current group/cume PTF’s – Zend Server 5. 1 running PHP 5. 3. 6 § Business Application: – Easy to maintain user docyumentation – Users can add comments right to the page!!! 4 © 2009 IBM Corporation

Concrete 5 Key Features – PHP, Zend Framework, j. Query – Documentation, anyone? § Concrete 5 Key Features – PHP, Zend Framework, j. Query – Documentation, anyone? § Installation on IBM i – i 7. 1 – Current group/cume PTF’s – Zend Server 5. 1 running PHP 5. 3. 6 § Business Application: – Intranet, Internet content site – Department messaging 5 © 2009 IBM Corporation

Zend and IBM Monetizing PHP © 2009 IBM Corporation Zend and IBM Monetizing PHP © 2009 IBM Corporation

What Do the Joint Sales Opportunities Look Like? Zend IBM i § Complexity of What Do the Joint Sales Opportunities Look Like? Zend IBM i § Complexity of existing web languages § Server consolidation § Ease of use § Front-ending web applications to host data § Enterprise-readiness of PHP driven by Zend § Manageability § Web application re-engineering of RPG applications § Price/performance § TCO © 2009 IBM Corporation

Sample Customers Who Have Bought the Solution § United Rentals (model 795) – Consolidating Sample Customers Who Have Bought the Solution § United Rentals (model 795) – Consolidating Linux PHP apps – Standardizing on ZF § FIDM (model 770) – Standardizing on ZF “PHP is a strategic technology in “Java never performed as well as “. . . grey haired programmers are our organization as we move to we would have liked…. the excited with PHP. We reviewed Enterprise has truly not discovered all web-based application HATS, . NET, Seagull; decided EGL development…PHP: quicker the potential (of PHP). ” isn’t a good direction for us…we time to market. ” looked at Java solutions and their (programmers) eyes would glaze over when you talk OO…” § Top 200 Customer (model 770) – Converting all net. data applications to PHP; PHP will significantly increase usage and rollout (standardized, popular language) – Leverage advanced web technologies: RIA tools (FLEX and AIR), Dojo – PHP generating interest in RDi license purchase © 2009 IBM Corporation

Zend and IBM i Partner Examples © 2009 IBM Corporation Zend and IBM i Partner Examples © 2009 IBM Corporation

Partner Example—Harris. Data – Enterprise Information Portal (EIP) § Background – The Harris. Data Partner Example—Harris. Data – Enterprise Information Portal (EIP) § Background – The Harris. Data EIP is the browser-based interface to the Harris. Data suite of applications (manufacturing/distribution ERP, MES CRM, HRIS, and SRM) targeted at mid-sized organizations in the North marketplace § Utilizing PHP to – Broaden browser-based ERP offerings – Expand functionality of the current applications – Facilitate integration of other commercial and open-source PHP tools and applications into Harris. Data solutions “We expect the new functionality to make us more competitive with Windows offerings…. ” Lane Nelson, President © 2009 IBM Corporation

NSC, Inc. —Enterprise Information Portal (EIP) “We now have the right tools and partners, NSC, Inc. —Enterprise Information Portal (EIP) “We now have the right tools and partners, NSC and Zend, for creating entirely new web-based applications and functions for both public information access and changing county departmental requirements. ” - Bob Moellenberndt, Door County “I like how we can web-enable System i files using PHP and be able to make changes to System i files via the web. I think the PHP learning curve is much smaller than other web languages. ” - Angie Jakusz, Portage County © 2009 IBM Corporation

New Zend IBM i Reseller Program © 2009 IBM Corporation New Zend IBM i Reseller Program © 2009 IBM Corporation

How Does It Work? § Zend provides the infrastructure to support the IBM Partner How Does It Work? § Zend provides the infrastructure to support the IBM Partner – Field engineering and sales support via phone, email, or on-line – Product and sales training – Lead identification and qualification training § Zend Server is already pre-loaded onto IBM i § IBM Partner owns the customer relationship – IBM Partner manages pricing and deal negotiations – Process the order directly to Zend © 2009 IBM Corporation

How Do I Sign Up? § Zend Regional Sales Contact: David Spall, EMEA Sales How Do I Sign Up? § Zend Regional Sales Contact: David Spall, EMEA Sales Manager; david. [email protected] com § Zend Technical/IBM i Community Contact: Mike Pavlak, IBM Solutions Architect; mike. [email protected] com § Zend Executive Contact for IBM: Matt Elson, VP of Business Development; matt. [email protected] com © 2009 IBM Corporation