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Power Up Your Community Case Study Simon Mc. Vey Assistant Director Policy & Performance Power Up Your Community Case Study Simon Mc. Vey Assistant Director Policy & Performance Making South Lakeland the Best Place to Live, Work and Visit

 • • • Background to setting up the scheme Why i. Choosr ? • • • Background to setting up the scheme Why i. Choosr ? Setting up the Project Procurement & Legal Advice Publicity & Marketing Registration The Auction Next Steps Lessons Learned Making South Lakeland the Best Place to Live, Work and Visit

Background to setting up the scheme • Drive from Environment Portfolio Holder • Desire Background to setting up the scheme • Drive from Environment Portfolio Holder • Desire to get on and deliver rather than sit back and wait for others • Fuel prices have doubled in less than 7 years • 13, 000 households in South Lakeland estimated to be in fuel poverty (28. 3%) • “confident consumers” who are proficient at sourcing better deals are in the minority • Local Authorities are well positioned to reach a wide audience and can deliver a social procurement element • Cabinet report 27 th June on SLDC website Making South Lakeland the Best Place to Live, Work and Visit

Why i. Choosr? • Meeting organised by DECC and Consumer Focus • i. Choosr Why i. Choosr? • Meeting organised by DECC and Consumer Focus • i. Choosr gave a presentation on a Belgian /Dutch social procurement model • Not previously tried in UK • i. Choosr met SLDC officers and Members March 2012 • Buy in to the concept established but the challenge was for a Local Authority to make it happen • Project team set up to deliver by Autumn 2012 • Which project was underway at that time • i. Choosr could deliver SLDC requirement for a social element Making South Lakeland the Best Place to Live, Work and Visit

Setting up the Project • • • Policy & Engagement Procurement Legal Customer Services Setting up the Project • • • Policy & Engagement Procurement Legal Customer Services Communications IT (website) Making South Lakeland the Best Place to Live, Work and Visit

Procurement & Legal Advice • Procurement and Legal advice was key to this project Procurement & Legal Advice • Procurement and Legal advice was key to this project • Arrangement is more akin to a service concession than a procurement • External advice sought to confirm this view • Localism Act enables the council to have no doubt as to its power to enter into this type of arrangement • The Council would not have had power to charge i. Choosr commission without the Localism Act • Contract negotiation / translation issues • Legal agreement (produced by SLDC legal team) contains fee details and confidentiality clauses Making South Lakeland the Best Place to Live, Work and Visit

Publicity & Marketing • • • Maximum publicity for minimum cost Engaged local radio Publicity & Marketing • • • Maximum publicity for minimum cost Engaged local radio station as media partner News stories rather than paid for advertising National publicity MJ etc Council Newsletter Attendance at Roadshows / events Local Area Partnerships Strategic Partners Social Media Making South Lakeland the Best Place to Live, Work and Visit

Promotion Activity Making South Lakeland the Best Place to Live, Work and Visit Promotion Activity Making South Lakeland the Best Place to Live, Work and Visit

Registration Process • Registration available from 1 st August to coincide with publication of Registration Process • Registration available from 1 st August to coincide with publication of South Lakeland News • Major sticking point was the issue of telephone registration • SLDC insistent that a telephone option was available – potential show stopper • 600 sq miles – phone by far the preferred method of contact with the Council • End result was SLDC contact centre staff receiving training, taking calls and registering 20% Registration closed midnight 17 th September, 1, 669 households registered (3. 2%) Making South Lakeland the Best Place to Live, Work and Visit

The Auction • Auction held 18 th September • 4 Categories – dual fuel The Auction • Auction held 18 th September • 4 Categories – dual fuel (online) (offline) electricity only (online) (offline) • OVO energy won each category Making South Lakeland the Best Place to Live, Work and Visit

Next Steps • All registrants to receive email or letter giving details of the Next Steps • All registrants to receive email or letter giving details of the OVO offer • Responses due from householders by end of October • Switching process then begins over a 5 week period • Evaluation survey planned for December • Consideration of a future auction • Determine strategy for the ring-fenced commission which will most help the fuel poor • Find a way forward with fuel cards • Produce a detailed case study Making South Lakeland the Best Place to Live, Work and Visit

Lessons Learned • See Lawrence’s article in MJ (13 th September) • Biggest barriers Lessons Learned • See Lawrence’s article in MJ (13 th September) • Biggest barriers were our own internal mechanisms and self confidence • Use the Localism Act to take opportunities and explore other avenues that might have languished on the too difficult pile Making South Lakeland the Best Place to Live, Work and Visit

Any Questions s. mcvey@southlakeland. gov. uk Making South Lakeland the Best Place to Live, Any Questions s. [email protected] gov. uk Making South Lakeland the Best Place to Live, Work and Visit