Internet Buzzwords 97-2003.ppt
- Количество слайдов: 10
Popular Buzzwords of the Internet Made by Anna Oputina
What are the buzzwords? A buzzword • - (also fashion word and vogue word) is a vague idiom, usually a neologism, that is common to managerial, technical, administrative, and political work environments [en. academic. ru]. • - an informal term for a fashionable word or phrase (often a neologism) that is used more to impress than to inform. Also known as: buzz term, buzz phrase [grammar. about. com].
‘luxurious’, ‘premium experience’ and ‘world citizen’ ‘essential’ and ‘authentic’
The Top Ten Internet Buzzwords of All Time (according to watchmojo. com) 1 - Dot-bomb (разорившаяся интернет компания) 2 - New economy 3 - Mindshare (доля завоёванного внимания целевой аудитории) 4 - Paradigm shift 5 - Bandwidth (полоса частот / пропускная способность) 6 - Eyeballs (приложение для компьютеров Mac) 7 - Offline 8 - Brick-and-mortar (в широком смысле – физический облик или структура бизнеса или организации) 9 - Y 2 K (двухтысячный год – Year 2 Kilos) 10 - Sync-up [http: //watchmojo. com/top-10/2007/05/13/the-top-ten-internetbuzzwords-of-all-time/]
Anti-virus ‘Why, well mainly because such software is quite useless in the face of reality. Even industry experts have said that the way things work is that a virus is detected, dissected, a cure is developed, tested (hopefully), and then implemented, all the while the virus has spread to millions of computers all over the Internet. There is no such thing as an anti-virus anymore, just intrusion prevention systems that combine all the stuff you need to protect against intrusion or hacker attacks. Anti-viruses are so things of the past … Take a look at current virus lists and you’ll get dizzy just counting them (millions). You pay at least a few dollars for the most basic versions and almost a hundred for some top ones but still they say no one cure works. ’ [http: //www. buzzwordhell. com/category/theinternet/]
Web 2. 0 ‘But perhaps the most common criticism is that the term is unclear or simply a buzzword. For example, in a podcast interview, Tim Berners-Lee described the term "Web 2. 0" as a "piece of jargon": "Nobody really knows what it means. . . If Web 2. 0 for you is blogs and wikis, then that is people to people. But that was what the Web was supposed to be all along. " [http: //en. wikipedia. org/wiki/Web_2. 0]’
Buzzword
Buzzword ‘We always look for the new words and modern terminologies that we forget that the word itself is a buzzword also… The secret behind such buzzwords is that they do not have any precise meaning and are used in place of the common terms that are used by people today. In the real world, learning new terminologies as used by different people become a part of their own at some point. While the true meaning may not necessarily be the actual meaning, buzzwords that are used often cater [show indulgence]* towards misleading people if they do not understand how they are really used. These new terms are not found in dictionaries since they are made to apply a whole new meaning to catch the audience attention…’ [www. buzzwordhell. com] *the synonym I used
Buzzwords are trendy, modern and very often met in the Mass Media sources. This proves that in the modern society, where technologies play a huge role, it is vitally important to get to know the most popular buzzwords of the language you learn. Being an active Internet user, you should be able to understand the Net buzzwords you meet. It is very useful for your language competence to learn the Internet buzzwords so it allows you to use a wider range of the Net sources. The knowledge of the last language tendencies enables you to speak a lively and a really up-to-date language.
Thank you for your attention
Internet Buzzwords 97-2003.ppt