Plan History of the Mercedes brand Sale of

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Plan History of the Mercedes brand Sale of Mercedes brand Brand types Mercedes-Benz Magazin, Museum Mercedes-Benz today

History of the Mercedes brand Mercedes-Benz is a German company, founded in 1926, which specializes in the production of motors and cars. Now Mercedes is a subsidiary of the concern «Daimler-Benz» , its headquarters is in the German city of Stuttgart. Gottlieb Daimler and Karl Benz jointly developed cars, which then became the basis of the Mercedes-Benz brand.

Mercedes Jelinek is the daughter of a rich Austrian businessman Emil Jellinek (Had their company Daimler Motoren Gessellschaft (DMG) for the manufacture of engines for boats, airplanes and cars), who had a great passion for cars. In October 1901, when the girl was only eleven years old, she demanded from her father that the cars he wanted to buy bears her name.

History of logos In June, 1909 the Daimler-Motoren-Gesellschaft company has registered company three - and four-beam stars as a trademark, however upon used only the last. The symbolics designated brand superiority in all directions: on the earth, water and in air. 1902— 1909— 1916— 1926— 1980— 1990

Sale of Mercedes brand This brand is known all over the world, it is sold in such cities, megacities, regions Kazakhstan, Vietnam, Japan, Lithuania, Turkey, Israel, Russia, Moldova, Iran, Spain, Kyrgyzstan, China , Germany, , Austria, Australia and so on.

Brand types The first Mercedes car was designed specifically for racing. In 1901, Wilhelm Maybach released the first car under the Mercedes brand. The NR model 35 was the first Mercedes. She had the engine with four cylinders nearly 6 liters and 35 horsepowers. 1902 the official registration of the Mercedes trademark.

The current classification of cars is developed in the mid-nineties. Each class designates body type and a market segment, for example: SL — Sport Leicht ("sports, easy" — the roadster); CLK — Comfort Leicht Kurz ("comfortable, easy, shortened" — a coupe of the average size); G — Geländewagen (SUV) and so forth. Mercedes-Benzs are issued the following cars: A-class hatchback B-class family / mini MPV E-class business sedan/coupe/ station wagon/cabriolet

G-class Geländewagen V-class van/minivan S-class premium of sedan/coupe/cabriolet/Maybach. С-class sedan/coupe/station wagon/cabriolet

Mercedes-Benz Magazin The Mercedes-Benz company releases own illustrated magazine under the name "Mercedes-Benz Magazin". In the edition it is told about the latest news of the company, new models. The magazine appears four times a year and extends among clients of the company.

Museum Mercedes-Benz Center — a big complex of institutions, the most significant of which — the Museum Mercedes-Benz — is the automobile museum located in the city of Stuttgart, Germany. For the first time the museum Mercedes-Benz was open in 1936 in honor of 50 -year anniversary of the invention of the car.

Mercedes-Benz today At present, Mercedes-Benz is the most successful automobile brand in the world. Distinctive features: Ø technical perfection, security Ø the highest quality standards Ø leadership in innovation Ø the trunk is large and roomy Ø dynamics of overclocking is fantastic. Minus Ø inflated price when buying a car, expensive maintenance and large engine volume, high fuel consumption. Ø expensive parts and service. Ø unusually located levers wipers. Ø the steering wheel turns tighter, Ø there are not enough armrests

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