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Organised by With the support of In cooperation with Organised by With the support of In cooperation with

“BRIDGING THE MEDITERRANEAN: The Athens Business Forum” The Union for the Mediterranean launched in “BRIDGING THE MEDITERRANEAN: The Athens Business Forum” The Union for the Mediterranean launched in 2008 has created lots of expectations for revitalising the cooperation of all business communities of the countries concerned. A new political will has been expressed at high level for the transformation of the Mediterranean basin to an area of sustainable development, economic integration and social cohesion. Following the very successful “Med Business Days” organised by MEDEF in Marseille last year and the previous events in Valencia and Palermo, SEV Hellenic Federation of Enterprises hosts the next edition of the major Euro-Mediterranean Business Forum: “Bridging the Mediterranean: The Athens Business Forum”, which will be held in Athens at Divani Apollon Palace & Spa (Kavouri), from July 8 th to 10 th, 2009. The Forum aims at creating a challenging debate between political leaders and decision makers for the examination of the progress made so far in the Union for the Mediterranean, the anticipated outcomes, the new investment opportunities in the region, the available financial tools and the factors which affect flow of FDI and trade. The Forum will also provide an optimum platform for businessmen and executives from all participating countries in order to meet potential partners, discuss on existing cooperations or explore new ones and promote to enhance their market share. Participating to the Forum will be a great occasion for Euro-Mediterranean enterprises to encourage Governments and Authorities to proceed with reforms and create favourable business environment in order to increase trade and investment figures in the region. Finally, more than 1000 B 2 B meetings are expected to be conducted, out of which it is estimated that 50% may come up with new business deals. Information & free on-line registration: www. athensmedforum. gr

MESSAGES The Forum is taking place against a backdrop of the most severe economic MESSAGES The Forum is taking place against a backdrop of the most severe economic crises of the post World War II world. A crisis that calls for coordinated and effective efforts by all stake holders to redress the balance between real economic growth and social justice. The Conference will be rich in topics and issues that center on the future of the Euro. Mediterranean relations in all its various aspects and especially on investment flows, the transfer of technology, entrepreneurial, innovation and labour skills. The Athens Agenda reflects the position, commitment and determination of the entire business community to implement an accelerated process that will eventually lead to economic development, social cohesion and prosperity in all the countries of the Mediterranean region. Mr Dimitris Daskalopoulos SEV Chairman The Mediterranean region is open to the world and to challenges brought by globalisation, especially in the framework of current recession and economic setback. All Mediterranean countries have to open new options towards renewed Mediterranean development policies, to the active participation of firms and societies in a mutually beneficial co -development and regional integration. Cooperation from both sides of the Mediterranean basin implies teamwork, coherence, planning, multilateral networking, a spirit of both north-south and south-south linkage. The Union for the Mediterranean, a project-oriented initiative, may become the new locomotive on which all stakeholders are called to embark. Dr Athanase Lavidas SEV Vice-Chairman & Head of International Affairs Information & free on-line registration: www. athensmedforum. gr

PROGRAMME Wednesday, July 8 th a. m. : Arrival of delegates 15. 00 -20. PROGRAMME Wednesday, July 8 th a. m. : Arrival of delegates 15. 00 -20. 30 Scheduled Individual Business Meetings 21. 00 Welcome Reception Thursday, July 9 th 1 st Session 09. 00 Welcome Mr Dimitris Daskalopoulos, SEV Chairman Remarks Mr Jürgen R. Thumann, President of BUSINESSEUROPE* Mr Galal El Zorba, President of BUSINESSMED Opening addresses Mrs Dora Bacoyanni, Minister of Foreign Affairs, Greece * Mrs Benita Ferrero-Waldner, Commissioner for External Relations and European Neighborhood Policy, EU * Mrs Katherine Ashton, Commissioner for Trade, EU* Mr Miguel Angel Moratinos, Minister for Foreign Affairs and Cooperation, Spain * Key-note speeches Progress made so far in the Union for the Mediterranean Mrs Anne-Marie Idrac, Secretary of State for External Trade, France * Dr Mahmoud Mohieldin Minister of Investment, Egypt New Investment Opportunities and Locations in Mediterranean Countries Mrs Laila Sbiti, President of ANIMA 10. 40 Coffee break and press conference 2 nd Session 11. 00 What do EU Enterprises require in order to invest in and trade with South- Med? Mr Abdullah Al Dardari, Vice Prime Minister for Economic Affairs, Syria* Mr Ahmed Chami, Minister of Industry, Trade and New Technologies, Morocco* Mrs Cristiana Coppola, CEO of Mirabella SG Spa & Vice-President of Confindustria, Italy Executive of a Greek company Executive of a Lebanese company Executive of a Jordan company Debate Information & free on-line registration: www. athensmedforum. gr

3 rd Session 12. 40 Making use of financial tools: “Financing investments in South-Med” 3 rd Session 12. 40 Making use of financial tools: “Financing investments in South-Med” 15. 00 -20. 30 Scheduled Individual Business Meetings Mr Philippe de Fontaine VIive, Vice President, European Investment Bank (EIB)* 21. 00 Gala Dinner Mr Marcus Cornado, Director DG AIDCO, Directorate A, Europ. Aid “The Athens Declaration for the Future of the Euro Mediterranean Business Partnership” Executive from a Bank Executive from a Private Equity Fund Executive of an Israeli company Debate Dr Athanase Lavidas, SEV Vice-Chairman of Bo. D & Head of International Affairs Key-note speech 13. 45 -15. 00 Lunch 4 th Session Public and Private Projects in South-Med Countries 15. 00 -16. 30 Projects and investments opportunities in key sectors Presented by: Investment Promotions Agencies of Algeria, Cyprus, Egypt, Israel, Jordan, Lebanon, Morocco, Palestine, Syria, Tunisia, Turkey H. E. The Prime Minister of the Hellenic Republic Mr Costas Karamanlis* *tbc 16. 30 -16. 45 Coffee break 16. 45 -18. 30 Private projects which call for investors, partnerships and funding Presented by enterprises Information & free on-line registration: : www. athensmedforum. gr

EVENTS 2 nd Invest In Med Annual Conference it will be held in-parallel to EVENTS 2 nd Invest In Med Annual Conference it will be held in-parallel to the Forum gathering business supporting Organisations from the Euro-Med region (IPAs, Chambers, Business Associations and economic development Agencies) to present the progress of the Invest In Med programme and offer a room for participating Institutions to meet and discuss future cooperation opportunities. Wednesday, July 8 th 1 st session 15. 00 -16. 30 Invest In Med: progress, achievements and new prospects B 2 B Meetings Wednesday 8 th & Thursday 9 th of July from 15. 00 to 20. 30 Company executives from across the Euro-Mediterranean countries will have the opportunity for numerous individual business meetings either pre-scheduled or arranged on the spot, based on the countries they are interested in, their sectors and their perspectives of development in the Mediterranean region. 16. 30 Coffee break 2 nd session 17. 00 -18. 30 Invest in Med on-going initiatives: Overview and results Med Village – Exhibition Space Thursday, July 9 th Investment Promotion Agencies, Authorities, Organisations and companies will set up a stand to promote their activities, services, products and to meet potential investors and stakeholders. 3 rd session 15. 00 -16. 30 Parallel Workshops: Procedures and communication within Invest In Med programme Thursday, July 9 th 16. 30 Coffee break 4 th session 16. 45 -18. 30 Building Initiatives: matchmaking meetings between Med. Alliance members Information & free on-line registration: www. athensmedforum. gr

NETWORKING CRUISE Friday, July 10 th 08. 15 - 20. 30 All participants are NETWORKING CRUISE Friday, July 10 th 08. 15 - 20. 30 All participants are invited to explore the dynamism of greek tourism, while continuing their networking with potential partners during a day cruise to the spectacular islands of Poros, Hydra and Aegina. Poros Island. . . Hydra Island. . . Aegina Island. . . Information & free on-line registration: : www. athensmedforum. gr

ACCOMMODATION ***** THE DIVANI APOLLON PALACE & SPA (Forum venue) **** THE AMARILIA HOTEL ACCOMMODATION ***** THE DIVANI APOLLON PALACE & SPA (Forum venue) **** THE AMARILIA HOTEL www. amarilia. gr www. divanis. gr **** THE BEST WESTERN HOTEL FENIX **** THE OASIS HOTEL www. fenix. gr www. oasis. gr **** THE ARMONIA HOTEL www. armonia. gr Contact: SEV Hellenic Federation of Enterprises, e-mail: [email protected] org. gr Mr Ioannis Patsiavos, T. +30 2115006144, e-mail: [email protected] org. gr Mrs Nayla Sammour, T. +30 2115006116, e-mail: [email protected] org. gr Mrs Chara Biba, T. +30 2115006120, e-mail: [email protected] org. gr Mr Alexandros Simoglou, T. +30 2115006116, e-mail: [email protected] org. gr Mrs Katerina Tsoutsika, T. +30 2115006120, e-mail: [email protected] org. gr Information & free on-line registration: www. athensmedforum. gr