OPEN DRIFT Motorsport as an effective marketing tool

“OPEN DRIFT” Motorsport as an effective marketing tool Advertising opportunities

Auto Racing - one of the best means of advertising promotion in the world. This is confirmed by great interest to millions of viewers racing. • Drifting - form of motorsport, characterized cornering intentional disruption of the drive axle, controlled drift at the maximum possible speed. This unusual spectacle attracts viewers worldwide. And while drifting appeared in our country not so long ago, it has already formed a huge army of fans! In 2014, hosted the first Open Cup Togliatti drifting, consisting of three stages. Due to the enormous interest in the event decided to hold a competition and in 2015. Cup will consist of 5 stages.

Interest in motorsport as a means of promoting. Successful organization and conduct of automotive competition in Togliatti confirmed massive positive media coverage. For the season accreditation received more than 30 journalists from local, regional and federal media. Investments in motorsport will help you: - To increase the effectiveness of advertising investments; - To create a positive image; - Use the advertising base of racing teams " - Establish new contacts, both among the audience and among vip-guests commands.

Guaranteed contact with the audience and fans Thousands of spectators regularly attend the competition, as well as watching the news on the internet and social networks. audience loyalty Transfer of advertising message during a longawaited event takes place in an atmosphere of emotional upheaval and empathy, thereby increasing loyalty to the advertised brand.

Announcing the race media lists Drifting Competitions become a traditional event for residents and numerous guests Togliatti. Announcing the event involves placing an audio clip on the radio (Road, Record, Harmony FM, Main Radio), advertising modules in the newspapers (Avtosreda, seven miles away, Navigator, Volga car manufacturers), video on TV (WHA TV - TV star), posting posters around town format A 1, advertising activities in social networks and news and automotive sites and portals.

List of accredited media printed The newspaper "Avto. Sreda" The newspaper "Sem. Verst" The newspaper "Volga carmakers' Magazine "Drive" Newspaper "Driving" The newspaper "Navigator" Magazine "Telesem" The newspaper "Auto Review" TV WHA TV REN TV Togliatti ITV (Kazan) TV and Radio Company "Terra" STRC "Samara" TRK "Province" Internet portals, websites and blogs www. motorsport 63. ru www. auto-sport. ru www. carobka. ru www. tltnews. ru www. tltonline. ru www. tlttimes. ru www. avtosreda. ru www. 7 verst. ru www. bokamu. ru www. swapers. ru

PARTNERSHIP CONDITIONS (IN PHASE 1) provided conditions general partner Partner logo placement on: Billboard + leaflets invitations a premium panels official forms media coverage Internet pages of activities in social networks Advertising banner Placement of company flag + + + 10 20 Logo on racing cars Mention in the competition commentator Up to 10 items Not less than 20 times, 30 sec. video Up to 10 outlets + + Holding of shares during the competition Invitations for a 10 -hour Partner representatives Provision of official records and photo-report on participation in events Possible to replace an advertising banner placement on promotional vehicles (one banner = two cars Price, rubles. 1000000

ПАРТНЕРСКИЕ УСЛОВИЯ • Акции партнера на трассе и в зрительской зоне • Размещение фирменных флагов в зоне наградного подиума

PARTNERSHIP CONDITIONS Posting cars: windshield, hood, rear door (for the general partner) state area. rooms (2 pcs. ), the roof front bumper (2 pcs. ), rear bumper (2 pcs. ) front fender (2 pcs. ) rear window.

PARTNERSHIP CONDITIONS Placing advertising banners on the track competitions Fence (1 m in height, up to 9 m in length)

COMMUNICATION PARTNER We offer you to become a partner of the Open Cup Togliatti Drifting 2015! Director of TSTK «Lada": Deputy Director of TSTK "Lada" The representative of the TLT DRIFT: Bestugin Sergey Y. Lezin Yuri N. Kandinsky Dmitry A. Tel. +7 927 791 33 38 Tel. +7 960 849 71 43 Tel. +7 917 126 40 81 E-mail: driftopen@rambler. ru E-mail: bestugin@mail. ru E-mail: u_lezin@rambler. ru https: //www. facebook. com/people/Open-Drift/100008440541041 https: //vk. com/opendrift http: //www. odnoklassniki. ru