Northwest Territories Northern BC Yukon Product

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Northwest Territories & Northern BC & Yukon Product Integration – Presented to: CMRs By: Northwest Territories & Northern BC & Yukon Product Integration – Presented to: CMRs By: National Sales – Yellow Pages Group 2006 -09 -11 NWT & Northern BC & Yukon Product Integration Training

Contents Maps Directory Numbers Directory Content Northwes. Tel (contact info) Alpha Sections within the Contents Maps Directory Numbers Directory Content Northwes. Tel (contact info) Alpha Sections within the directories Listing entitlement Billing Headings & Ad Copy Heading Changes - Alphabetical order impacted No Service Listing (SRL) Heading CMR Sales Procedures Print Advertising - Artwork Colour Fonts Pagination Colour Legend Discontinued Display Ads, Revised Display Ads, New Display Ads, Display Ads - Existing NWT & North. BC & Yukon products Informationals / Space Ads, Revised Informationals / Space Ads, New Informationals / Spaces Ads, Existing NWT, North. BC & Yukon Informationals / Space Ads Discontinued Trade Items, Revised Trade Items, New Trade Items, Existing NWT & North. BC & Yukon Trade Ads, Trade Sequencing Discontinued Listings, Revised Listings, New Listings, Listing Sequencing Alphabetical advertising, Discontinued Alpha Advertising, Revised Alpha Advertising, New Alpha Advertising, Discontinued Premium Products, Revised Premium Products, Existings NWT and North. BC &Yukon Premium Products Yellow. Pages. ca advertising, Yellow. Pages. ca conversion table Offers, Ad Size Cancellation Offer, Renewal Offers, Offers - Renewals and Ad Size Cancellation, New Offers, Programs NWT & Northern BC & Yukon – Product integration training session p. 2

Maps Northern BC & Yukon NWT & Northern BC & Yukon – Product integration Maps Northern BC & Yukon NWT & Northern BC & Yukon – Product integration training session Northwest Territories p. 3

Directory numbers Directory Name Director y ID YPA Director y# Circulation Sales Close Pub Directory numbers Directory Name Director y ID YPA Director y# Circulation Sales Close Pub Date Northwest Territories NWT 86991 37, 000 2006/12/0 1 Mar ‘ 07 Northern British Columbia & Yukon YUK 86990 44, 500 2007/02/0 8 May ‘ 07 NA An extra 18, 185 copies of NWT for Nunavut distribution 2006/12/0 1 Mar ‘ 07 Nunavut** NA ** Extend the reach (value) of your client’s investment! The Nunavut directory, with the additions of the translated sections & cover, is a replica of the NWT directory. Therefore, all sales made into the NWT directory will be replicated in the Nunavut directory. No need to sell the same ad item twice. NWT & Northern BC & Yukon – Product integration training session p. 4

Directory content The directory size will remain in a 9 x 11 format and Directory content The directory size will remain in a 9 x 11 format and the features will be similar to the current ’ 06 directories. NEW CURRENT Emergency Pages Northwes. Tel Pages Postal Codes DISCONTINUED Alpha Pages (3 column) Government / Blue Pages Reverse Directory Yellow Pages (4 column) Subject Index DISCONTINUED Alphabetical Index NWT & Northern BC & Yukon – Product integration training session p. 5

Northwestel No telecommunications company in the Western hemisphere serves an operating area larger than Northwestel No telecommunications company in the Western hemisphere serves an operating area larger than Northwestel's. To learn more about Northwestel, visit: www. nwtel. ca http: //www. nwtel. ca Client Services: 1. 888. 423. 2333 NWT & Northern BC & Yukon – Product integration training session p. 6

Alpha Section -Sections within the directories Here are the localities in which you can Alpha Section -Sections within the directories Here are the localities in which you can sell alpha products to your clients: Northwest Territories - 86991 AKLAVIK ARCTIC BAY ARVIAT BAKER LAKE CAMBRIDGE BAY CAPE DORSET CHESTERFIELD INLET CLYDE RIVER COLVILLE LAKE CORAL HARBOUR DELINE ENTERPRISE FORT GOOD HOPE FORT LIARD FORT MCPHERSON FORT PROVIDENCE FORT RESOLUTION FORT SIMPSON FORT SMITH GJOA HAVEN GRISE FIORD HALL BEACH HAY RIVER HOLMAN IGLOOLIK INUVIK IQALUIT JEAN MARIE RIVER KAKISA KIMMIRUT KOALA KUGAARUK KUGLUKTUK LUTSELK'E NAHANNI BUTTE NANISIVIK NORMAN WELLS PANGNIRTUNG PAULATUK POND INLET QIKIQTARJUAQ RAE - EDZO RAE LAKES RANKIN INLET REPULSE BAY RESOLUTE SACHS HARBOUR SANIKILUAQ TALOYOAK TROUT LAKE TSIIGEHTCHIC TUKTOYAKTUK TULITA WEKWETI WHALE COVE WRIGLEY YELLOWKNIFE NWT & Northern BC & Yukon – Product integration training session Northern BC & Yukon – 86990 BEARSKIN LAKE BEAVER CREEK BOB QUINN BURWASH LANDING CARCROSS CARMACKS CASSIAR DAWSON DEASE LAKE DESTRUCTION BAY ELSA/KENO CITY FARO FORT NELSON FORT WARE GOOD HOPE LAKE HAINES JUNCTION ISKUT LOWER POST MARSH LAKE MAYO MUNCHO LAKE OLD CROW PELLY CROSSING PINK MOUNTAIN PROPHET RIVER ROSS RIVER SWIFT RIVER TAGISH TELEGRAPH CREEK TESLIN TOAD RIVER UPPER HALFWAY WATSON LAKE WHITEHORSE WONOWON YUKON p. 7

Listing entitlement Business telephone line subscribers of Northwestel automatically obtain two free listings in Listing entitlement Business telephone line subscribers of Northwestel automatically obtain two free listings in their local/home directory: • SRL; Standard Regular Listing in the Yellow Pages section, Note: SRL can be moved to a secondary listing but only within the client’s home book. • WSRL; White Free Listing in the Alphabetical section Note: it is mandatory to have a Business telephone line with Northwestel in order to obtain a listing. NWT & Northern BC & Yukon – Product integration training session p. 8

Billing There will be no changes to billing for CMRs. NWT & Northern BC Billing There will be no changes to billing for CMRs. NWT & Northern BC & Yukon – Product integration training session p. 9

Headings & Ad Copy For the majority of clients, there will be no and/or Headings & Ad Copy For the majority of clients, there will be no and/or only minor terminology differences between their existing heading and their new heading. Please refer to Appendix 8 in your Integration Guide for a complete list of those headings which have been changed/modified/deleted, along with the new recommended heading. Ad copy 75% of Copy must pertain to heading under which ad appears. NWT & Northern BC & Yukon – Product integration training session p. 10

Heading changes – alphabetical order impacted On some headings, there will be placement changes Heading changes – alphabetical order impacted On some headings, there will be placement changes (i. e. heading will move within the alpha sort of the directory). Where the heading is moved (primarily those with revenue impacts), there will be a cross reference to direct consumers to the new heading. Here is a sample of the cross reference: For a complete list of eligible headings, in alphabetical order, please refer to the BC Heading List on the CMR Centre under “Headings”. NWT & Northern BC & Yukon – Product integration training session p. 11

No Service Listing (SRL) Heading The reference to NO SERVICE LISTING (UDAC = NSL) No Service Listing (SRL) Heading The reference to NO SERVICE LISTING (UDAC = NSL) is equivalent to the SRL under NIL in YLO West. The CMR should ensure that: • The client does not want to list and/or • That the SRL is not applicable to any ‘other’ heading NWT & Northern BC & Yukon – Product integration training session p. 12

CMR Sales Procedures The CMR is responsible for reviewing the existing heading and transitioning CMR Sales Procedures The CMR is responsible for reviewing the existing heading and transitioning it to the new YLO West (BC) heading. • A list of ‘revised/changed’ headings is attached in Appendix 9 in the Transition Guide. If the heading is NOT on this list it will mean the heading is still valid. If the heading is on the list, your client will have the option of using the recommended/suggested heading and/or choosing from the entire NWT (BC) heading portfolio available for these directories. For those few headings that have been discontinued, as with any obsolete heading, your client must choose an alternative heading. NWT & Northern BC & Yukon – Product integration training session p. 13

Print Advertising - Artwork • The CMR is responsible for communicating discontinued/revised products to Print Advertising - Artwork • The CMR is responsible for communicating discontinued/revised products to the client • CMRs must rework the item on the National Order and provide new artwork for display ad(s), informationals, trade marks, etc. • The CMR must ensure YLO East colour reference is converted to YLO West specifications (CMYK) – For more information please see the transition guide. NWT & Northern BC & Yukon – Product integration training session p. 14

Colour All colour combinations on existing ad(s) & ad copy should be validated based Colour All colour combinations on existing ad(s) & ad copy should be validated based on the colour requirements below. Then Now NWT/NBC-YUK Ad Type / UDAC NWT/NBC -YUK Colour Reference YLO West Ad Type / Colour Option QC Black QCB, QCG, QCH, QCR 1 Colour QCC Black with One Colour QCKW White Reverse QCWW White Reverse QCKB, QCKG, QCKH, QCKR White Reverse 1 Colour QCWWC White Reverse with One Colour QCKM, QCP Multi &/or White Reverse/Multi &/or Process QCWWP White Reverse with Process Colour *Note – If process colour requested without white reverse, enter UDAC then P. E. g. : QCP NWT & Northern BC & Yukon – Product integration training session p. 15

Fonts The fonts in the Yellow Pages and the alphabetical sections will convert to Fonts The fonts in the Yellow Pages and the alphabetical sections will convert to BC fonts. Actual fonts in NWT & NBC & Yukon directories Fonts that will be used in next issue of NWT & NBC & Yukon directories NWT & Northern BC & Yukon – Product integration training session p. 16

Pagination BC rules are applied. These are based upon : size and seniority. Existing Pagination BC rules are applied. These are based upon : size and seniority. Existing seniority dates have been maintained. The only exception will be where ad sizes have been discontinued. NWT & Northern BC & Yukon – Product integration training session p. 17

Colour Legend Please see below for a legend which will prove useful in the Colour Legend Please see below for a legend which will prove useful in the next few slides, as well as in the transition guide. Colour of item Red Orange Blue Definition Action to take Item is discontinued If advertising needs are status quo, migrate to the recommended item on Migration Table. Otherwise, please choose a new ad item. Revised product Available with the appropriate changes New / launched product Available for sale NWT & Northern BC & Yukon – Product integration training session p. 18

Discontinued Display ads OQC 1 -1/2 Quarter Column Eliminate 1 x 3 migrate to Discontinued Display ads OQC 1 -1/2 Quarter Column Eliminate 1 x 3 migrate to OQC NWT & Northern BC & Yukon – Product integration training session p. 19

Discontinued Display ads – cont’d NWT & Northern BC & Yukon – Product integration Discontinued Display ads – cont’d NWT & Northern BC & Yukon – Product integration training session p. 20

Revised Display ads EXISTING PRODUCT DESCRIPTION EXISTING AD SIZE EQUIVALENT PRODUCT DESCRIPTION EQUIVALENT AD Revised Display ads EXISTING PRODUCT DESCRIPTION EXISTING AD SIZE EQUIVALENT PRODUCT DESCRIPTION EQUIVALENT AD SIZE 4 x 5 4 columns x 5 Inches 594 X 360 HP* Half Page 594 x 354 DTL, DTKR Double Full 594 X 732 DTL / DTKR Double Truck 594 X 720 *Note: on a directory page, these ads will look very similar to what they did last year due to the fact that the directory size will vary slightly. NWT & Northern BC & Yukon – Product integration training session p. 21

New Display ads NEW PRODUCT DESCRIPTION NEW AD SIZE OQC 1 -1/2 Quarter Column New Display ads NEW PRODUCT DESCRIPTION NEW AD SIZE OQC 1 -1/2 Quarter Column 144 X 266 DTQ Double Triple Quarter 294 x 552 NWT & Northern BC & Yukon – Product integration training session EXAMPLE p. 22

Display ads – Existing NWT & Northern BC & Yukon products PRODUCT 2 UD Display ads – Existing NWT & Northern BC & Yukon products PRODUCT 2 UD (W) HC (W) 4 UD (W) PRODUCT DESCRIPTION 2 Unit Display (& White Reverse Version) Half Column (& White Reverse Version) 4 Unit Display (& White Reverse Version) AD SIZE OPTION AVAILABLE 294 x 138 2 UDC 2 UDP 2 UDWC 2 UDWP 144 x 354 HC HCP HCWC HCWP 294 x 282 4 UDC 4 UDP 4 UDWC 4 UDWP NWT & Northern BC & Yukon – Product integration training session p. 23

Informationals / Space Ads • The CMR is responsible for communicating discontinued/revised products to Informationals / Space Ads • The CMR is responsible for communicating discontinued/revised products to the client • CMRs must rework the item on the National Order and provide new artwork for the informational(s) • The CMR must ensure YLO East colour reference is converted to YLO West specifications (CMYK) Discontinued Informationals There are no discontinued Informationals / Space Ads. NWT & Northern BC & Yukon – Product integration training session p. 24

Revised Informationals / Space Ads EXISTING PRODUCT DESCRIPTION EQUIVALEN T PRODUCT EQUIVALENT PRODUCT DESCRIPTION Revised Informationals / Space Ads EXISTING PRODUCT DESCRIPTION EQUIVALEN T PRODUCT EQUIVALENT PRODUCT DESCRIPTION 1 HS 1 1/2 “ Space listing (one bold line) 1 HS 1/2 “Space listing 1 HSN 3/4” Space listing 1 MS 3/4” Space Listing 2 HS 1, 2 HS 2 1” Space listing (1, 2 bold lines) 2 HS 1” Space listing 3 HS 1, 3 HS 2, 3 HS 3 1 1/2” Space listing (1, 2, 3 bold lines) 3 HS 1 1/2” Space listing 4 HS 1, 4 HS 2, 4 HS 3, 4 HS 4 2” Space listing (1, 2, 3, 4 bold lines) 4 HS 2” Space listing NWT & Northern BC & Yukon – Product integration training session p. 25

New Informationals / Space Ads NEW PRODUCT DESCRIPTION 1 MS 3/4” Space Listing. Maximum New Informationals / Space Ads NEW PRODUCT DESCRIPTION 1 MS 3/4” Space Listing. Maximum 5 lines of text based on 6 pt type. Includes bold line option (1). For an additional charge, 1 line of text may be bold Blue, Green or Red. 3 DHS 1 1/2”Space Listing Directional. Maximum 14 lines of text based on 6 pt type. Includes bold line option (3). For an additional charge, 3 lines of text may be bold Blue, Green or Red. 4 DHS 2” Space Listing Directional. Maximum 18 lines of text based on 6 pt type. Includes bold line option (4). For an additional charge, 4 lines of text may be bold Blue, Green or Red. NWT & Northern BC & Yukon – Product integration training session EXAMPLES p. 26

Existing NWT & Northern BC & Yukon Informationals / Space Ads PRODUCT 2 HSL Existing NWT & Northern BC & Yukon Informationals / Space Ads PRODUCT 2 HSL PRODUCT DESCRIPTION EXAMPLES 1” Space Listing with Logo (9/16 x 9/16”) – left side. Maximum 8 lines of text based on 6 pt type. Copy may appear to right or below logo. For an additional charge, LOGO may be Blue, Green or Red. Note – This Ad Type is NOT to be used for “Authorized Dealers” who want to use a Manufacturer’s Logo. Option for those clients would be the TM product with applicable Trade Listings (i. e. TSL, TBL, etc. ) NWT & Northern BC & Yukon – Product integration training session p. 27

Discontinued Trade items DISCONTINUED PRODUCT TALF, TALF# TNAF DISCONTINUED PRODUCT DESCRIPTION Trade Fax Line Discontinued Trade items DISCONTINUED PRODUCT TALF, TALF# TNAF DISCONTINUED PRODUCT DESCRIPTION Trade Fax Line Trade Name Fax Line RECOMMENDED PRODUCT DESCRIPTION OF PRODUCT CHANGE TMLI Trademark Indented Listing Eliminate TALF/TALF# & migrate to TMLI TNRL Trade Name Regular (Indented) Listing Eliminate TNAF & migrate to TNRL RECOMMENDED PRODUCT NWT & Northern BC & Yukon – Product integration training session p. 28

Revised Trade items EXISTING PRODUCT DESCRIPTION TAL, TAL# Trade Alternate # (currently used for Revised Trade items EXISTING PRODUCT DESCRIPTION TAL, TAL# Trade Alternate # (currently used for alternate calls &/or business #’s) TE TALA Trade Extra Line Trade Website Address EQUIVALENT PRODUCT TAL EQUIVALENT PRODUCT DESCRIPTION Trademark Alternate Call # To be used when secondary # is an ‘After Hrs Call’, ‘If No Answer’, Etc. If secondary # is a business line then TMRL should be used. TE Trademark Extra Line - (light face U/L). Text Line Only (no Tel #’s, Websites or Emails). Positioned between name & address line. Max 35 character count (including spaces) ILBTM Internet Listing Web Address Blue Trademark Positioned between name and address line. Appears in cool blue. NWT & Northern BC & Yukon – Product integration training session p. 29

Revised Trade items cont’d EXISTING PRODUCT DESCRIPTION TEMA Trade Email Address TNA Trade Name Revised Trade items cont’d EXISTING PRODUCT DESCRIPTION TEMA Trade Email Address TNA Trade Name Alternate # (currently used for alternate calls &/or business #’s) TNE Trade Name Extra Line TNAA Trade Name Website Address TNAE Trade Name Email Address EQUIVALENT PRODUCT DESCRIPTION EMBTM Electronic Mail Address Listing Blue Trademark Positioned between name and address line. Appears in cool blue. TNAL Trade Name Alternate Call # To be used when secondary # is an ‘After Hrs Call’, ‘If No Answer’, Etc. If secondary # is a business line then TNRL should be used. TNE Trade Name Extra Line - (light face U/L). Text Line Only (no Tel #’s, Websites or Emails). Positioned between name & address line. Max 35 character count (including spaces) ILBLT Internet Listing Web Address Blue Trade Name Positioned between name and address line. Appears in cool blue. EMBLT Electronic Mail Address Listing Blue Trade Name Positioned between name and address line. Appears in cool blue. NWT & Northern BC & Yukon – Product integration training session p. 30

New Trade items NEW PRODUCT DESCRIPTION TMH 1 1/2 inch Trademark Heading 1 1/2” New Trade items NEW PRODUCT DESCRIPTION TMH 1 1/2 inch Trademark Heading 1 1/2” deep measured from top graph line to bottom of where to buy line. Logo may be placed left, right or center. Maximum 13 lines of copy based on 6 pt type (placement of logo will dictate # of copy text lines). No Tel #’s allowed in copy text. For an additional charge, 3 elements (including logo) may be Blue, Green or Red. TMLI Trademark Indented Listing When a client has more than one tel # (with the same firm name, including fax line), the 2 nd tel # is purchased as a TMRL. (Note – TMRL’s cannot stand alone. They must be associated with a TSL, TSLY, TBL, TBN item. ) NWT & Northern BC & Yukon – Product integration training session EXAMPLE p. 31

Existing NWT & Yukon Trade ads PRODUCT TSL PRODUCT DESCRIPTION EXAMPLE Trademark Semi Bold Existing NWT & Yukon Trade ads PRODUCT TSL PRODUCT DESCRIPTION EXAMPLE Trademark Semi Bold (New Product in WR – This is the TM entry level replacing a TRL). Client Name appears in semi-bold capitals. TM 00 For CMR/National Use only – Unit Trademark Same as TM but created specifically to split cost of Trade Mark & TSL’s. (same as TM) TSL 00 For CMR/National Use only – Unit Rate Trademark Listing Same as TSL but created specifically to split cost of Trade Mark & TSL’s (same as TSL) NWT & Northern BC & Yukon – Product integration training session p. 32

Trade sequencing Trade Marks Trade Name 1. Client Name (TSL, TBLN) 2. Text Line Trade sequencing Trade Marks Trade Name 1. Client Name (TSL, TBLN) 2. Text Line (TE) 3. Web (ILBTM) 4. Email (EMBTM) 5. Client Address line / Tel # 6. Secondary Listing (TMLI) 7. Alternate Call (TAL) 1. Client Name (TN) 2. Text Line (TNE) 3. Web (ILBLT) 4. Email (ELBLT) 5. Client Address line / Tel # 6. Secondary Listing (TNRL) 7. Alternate Call (TNAL) NWT & Northern BC & Yukon – Product integration training session p. 33

Discontinued Listings DISCONTINUED PRODUCT ALF DESCRIPTION Alternate Call Fax Line RECOMMENDED PRODUCT SRL / Discontinued Listings DISCONTINUED PRODUCT ALF DESCRIPTION Alternate Call Fax Line RECOMMENDED PRODUCT SRL / RL RECOMMENDED PRODUCT DESCRIPTION OF PRODUCT CHANGE NOTE – Fax Lines are generally entitled to a default SRL based on a business service type. If a second heading is required, client will purchase an RL. Note: Service Type and Device Type were reviewed and they also align with BC/AB current practices with the exception of 800# wording. NWT & Northern BC & Yukon – Product integration training session p. 34

Revised Listings EXISTING PRODUCT DESCRIPTION AL Alternate # (Note - currently used for alternate Revised Listings EXISTING PRODUCT DESCRIPTION AL Alternate # (Note - currently used for alternate calls &/or business #’s) ALA Website Address (Note – currently positioned after address) ALE EQUIVALENT PRODUCT Email Address (Note – currently positioned after address) NWT & Northern BC & Yukon – Product integration training session AL EQUIVALENT PRODUCT DESCRIPTION Alternate Call # To be used when secondary # is an ‘After Hrs Call’, ‘If No Answer’, Etc. If secondary # is a business line then RL should be used. ILBL Internet Listing Web Address Blue Positioned between name and address line. Appears in cool blue. EMLBL Electronic Mail Address Listing Blue Positioned between name and address line. Appears in cool blue. p. 35

Revised Listings – cont’d EXISTING PRODUCT CRL CBL FRL / SRL EXISTING PRODUCT DESCRIPTION Revised Listings – cont’d EXISTING PRODUCT CRL CBL FRL / SRL EXISTING PRODUCT DESCRIPTION EQUIVALENT PRODUCT Cross Reference Regular Listing Cross Reference Bold Listing Free Regular Listing NWT & Northern BC & Yukon – Product integration training session RL BL SRL EQUIVALENT PRODUCT DESCRIPTION Regular Listing Note – follow WR Process 1) Create XREF listing (show no Address/Tel #) 2) Enter RL Bold Listing Note – follow WR Process 1) Create XREF listing (show no Address/Tel #) 2) Enter BL Client’s ‘default’ YP free listing based on directory scoping parameters p. 36

Revised Listings – cont’ EXISTING PRODUCT DESCRIPTION EQUIVALENT PRODUCT DESCRIPTION Extra Line of Text Revised Listings – cont’ EXISTING PRODUCT DESCRIPTION EQUIVALENT PRODUCT DESCRIPTION Extra Line of Text Positioned between name & address line. Max 35 character count (including spaces) EL NOTE – NOT to be used for web, email and/or anchor references. EL, EL#, PL 1, PL 2, PL 3, PL 4 Extra Text Line (Note – currently appears in italics and may be used as text line and/or anchor reference) ACR Anchor Cross Reference – When referencing an ad under another heading, use ACR. This allows for ads to be “linked”. ZORBA’S BAKERY & FOODS LTD 7173 Buller…………………. . 604 -555 -1111 (See Our Ad Under “Bakers’-Retail”) NWT & Northern BC & Yukon – Product integration training session p. 37

New Listings NEW PRODUCT DESCRIPTION SBNL Superbold Name & Number Listing Name in Super New Listings NEW PRODUCT DESCRIPTION SBNL Superbold Name & Number Listing Name in Super Bold / phone # Bold Black *Also Available in Anchor versions & ASBN/s* UBTB & AUBTB/s* UGTB & AUGTB/s* EXAMPLE Advertisers Name Superbold Blue, Telephone Number Bold Black Name in Super Bold Blue / phone # in Bold Black *Also available in Anchor versions Advertisers Name Superbold Green, Telephone Number Bold Black Name in Super Bold Green / phone # in Bold Black *Also available in anchor Versions NWT & Northern BC & Yukon – Product integration training session p. 38

New Listings – cont’d NEW PRODUCT URR & AURR/s* NEW PRODUCT DESCRIPTION EXAMPLE Advertisers New Listings – cont’d NEW PRODUCT URR & AURR/s* NEW PRODUCT DESCRIPTION EXAMPLE Advertisers Name Superbold Red, Telephone Number Bold Black Also available in Anchor versions Example 2) ARL/AEX ACR & ACRS* Additional line cross reference listing to one heading – Paid ad referencing another heading. Must be sold in conjunction with listing ad - RL, BLN, SBNL. *Plural version (ACRS) used when referencing two ads under same heading. Example 1) ABL/AEX Additional line cross reference listing to two headings – Paid ad with default wording (& Also Under……) Used when client has second ad under another heading. Must be sold in conjunction with an anchor ad ACR, ARL, ABL, etc. NWT & Northern BC & Yukon – Product integration training session Example – BN/ACR p. 39

New Listings – cont’d NEW PRODUC T NEW PRODUCT DESCRIPTION EXAMPLE Example – BNR/AEL New Listings – cont’d NEW PRODUC T NEW PRODUCT DESCRIPTION EXAMPLE Example – BNR/AEL & AELS* Anchor Extra Line (AEL) – Paid Ad with default wording (See Our Ad This Classification). Must be sold in conjunction with RL, BN, etc. ) Used when more than one listing (within the same heading) refers to the same ad. Example – Clinic ad includes Dr’s names. Each of the Doctors’ individual listings may reference the one ad. NWT & Northern BC & Yukon – Product integration training session *Plural version (AELS) used when one listing references more than one ad same classification. p. 40

Listing sequencing 1. Client Name (RL, BL, etc) 2. Text Line (EL) 3. Web Listing sequencing 1. Client Name (RL, BL, etc) 2. Text Line (EL) 3. Web (ILBL) 4. Email (EMLBL) 5. Client Address line / Tel # 6. Secondary Listing (RL, etc)) 7. Alternate Call (AL) NWT & Northern BC & Yukon – Product integration training session Bonsai Sushi From the ocean to your plate everyday www. bonsaisushi. ca [email protected] ca 23 Studnet. Dr Hay. River----------873 -2323 If busy call----------------873 -0307 Take out------------------873 -0707 p. 41

Alphabetical advertising Alpha page changes Northwestel will charge for most changes regarding a listing. Alphabetical advertising Alpha page changes Northwestel will charge for most changes regarding a listing. If you have questions you may contact: Karen Mc. Millan 867 -668 -5455 867 -668 -5706 : Karen. [email protected] ca All Alpha Page Listings must be handled thru Northwes. Tel. No advertising will be accepted on listings that have not been confirmed with the TELCO. The CMR is responsible for communicating discontinued/revised products to the client The CMR must provide new artwork for Alpha Display/Trade Ads NWT & Northern BC & Yukon – Product integration training session p. 42

Discontinued Alpha advertising DISCONTINUED PRODUCT DESCRIPTION WSL WP Super Bold Name – Regular Tel Discontinued Alpha advertising DISCONTINUED PRODUCT DESCRIPTION WSL WP Super Bold Name – Regular Tel # WSLH WP Super Bold Name w/Highlight – Regular Tel # RECOMMENDED PRODUCT WSBLN WFLH NWT & Northern BC & Yukon – Product integration training session RECOMMENDED PRODUCT DESCRIPTION OF PRODUCT CHANGE White Super Bold Name – Bold # Eliminate ‘Reg’ tel # version – migrate to “Bold” # version (see example in Revised section) White Page Feature Listing Highlighted Eliminate ‘Reg’ tel # version – migrate to “Bold” # version (see example in Revised section) p. 43

Revised Alpha advertising EXISTING PRODUCT DESCRIPTION EQUIVALENT PRODUCT WBL WIB EQUIVALENT PRODUCT DESCRIPTION White Revised Alpha advertising EXISTING PRODUCT DESCRIPTION EQUIVALENT PRODUCT WBL WIB EQUIVALENT PRODUCT DESCRIPTION White Bold Listing WP Indented Bold Listing – Used to bold a listing indented in a setup Example WBL ‘Parts Dept’ (formerly WIB) WBL WCB Bold Listing WP Cross Reference Note – follow WR Process 1) Create XREF listing (show no Address/Tel #) 2) Enter WBL WIN WSN WP Indented Bold # Used to bold a tel # indented in a setup WP Super Bold Name – Bold Tel # NWT & Northern BC & Yukon – Product integration training session WBLN WSBLN White Bold Listing/# White Page Superbold Name & Number Listing – Super Bold Name – Bold Black # p. 44

Revised Alpha advertising – cont’d EXISTING PRODUCT WSNH WP Super Bold Name w/Highlight – Revised Alpha advertising – cont’d EXISTING PRODUCT WSNH WP Super Bold Name w/Highlight – Bold Tel # NWT & Northern BC & Yukon – Product integration training session EQUIVALENT PRODUCT DESCRIPTION WFLH EXISTING PRODUCT DESCRIPTION White Page Feature Listing Highlighted – Super Bold Name (highlighted) – Bold Black #. Graph lines above/below. p. 45

New Alpha advertising PRODUCT WSH 1 PRODUCT DESCRIPTION EXAMPLE White Page Superbold Highlighted Name New Alpha advertising PRODUCT WSH 1 PRODUCT DESCRIPTION EXAMPLE White Page Superbold Highlighted Name & Number with logo plus 1 text space Super Bold Finding Line (Highlighted) – Name only Address line (will be left/right justified) Main Tel # (Large Bold) Graph lines above/below Max 3 lines of text (based on 6 pt U/L font) As font /type style increases, text lines decrease No tel #’s allowed in copy text Additional ad types may be included in ad below main # (WSRL, WBLN) – example shown is fax line NWT & Northern BC & Yukon – Product integration training session p. 46

New Alpha advertising – cont’d PRODUCT DESCRIPTION WSNL White Page Superbold Name with Logo New Alpha advertising – cont’d PRODUCT DESCRIPTION WSNL White Page Superbold Name with Logo Super. Bold Finding Line Address line (will be left/right justified) Main Tel # (Large Bold) Graph lines above/below Logo Only (centred) WSHL White Page Logo Highlighted Super Bold Finding Line (Highlighted) – Name only Address line (will be left/right justified) Main Tel # (Large Bold) Graph lines above/below Logo Only (centred) NWT & Northern BC & Yukon – Product integration training session EXAMPLE Additional ad types may be included in ad below main # (WSRL, WBL, WBLN) – example shown is fax line p. 47

New Alpha advertising – cont’d PRODUCT DESCRIPTION WNL 1 WP Superbold Name and Telephone New Alpha advertising – cont’d PRODUCT DESCRIPTION WNL 1 WP Superbold Name and Telephone Number plus 1 text space Super Bold Finding Line Address line (will be left/right justified) Main Tel # (Large Bold) Graph lines above/below Logo (centred) Max 3 lines of text (based on 6 pt U/L font) As font /type style increases, text lines decrease No tel #’s allowed in copy text NWT & Northern BC & Yukon – Product integration training session EXAMPLE Additional ad types may be included in ad below main # (WSRL, WBLN) – example shown is fax line p. 48

New Alpha advertising – cont’d PRODUCT DESCRIPTION WHL 1 White Page Superbold Highlighted Name New Alpha advertising – cont’d PRODUCT DESCRIPTION WHL 1 White Page Superbold Highlighted Name & Number with logo plus 1 text space Super Bold Finding Line (Highlighted) Address line (will be left/right justified) Main Tel # (Large Bold) Graph lines above/below Logo (centred) Max 3 lines of text (based on 6 pt U/L font) As font /type style increases, text lines decrease No tel #’s allowed in copy text NWT & Northern BC & Yukon – Product integration training session EXAMPLE Additional ad types may be included in ad below main # (WFL, WBN) – example shown is fax line & drycleaning (2 WFL’s) p. 49

Discontinued Premium products DISCONTINUED PRODUCT DESCRIPTION RECOMMENDED PRODUCT RECOMMEND ED PRODUCT DESCRIPTION OF PRODUCT Discontinued Premium products DISCONTINUED PRODUCT DESCRIPTION RECOMMENDED PRODUCT RECOMMEND ED PRODUCT DESCRIPTION OF PRODUCT CHANGE FILAD Filler Ad This product will no longer be offered* BLEAD Brand Leader Ad This product will no longer be offered* * Review other premium options with client (i. e. TABF, TABK, IFCU, and IFCL) Note: the OBC (Outside back cover) for NWT & Northern BC & Yukon is not available to be sold. NWT & Northern BC & Yukon – Product integration training session p. 50

Revised Premium products EXISTING PRODUCT DESCRIPTION EQUIVALENT PRODUCT DESCRIPTION BTABF Brand Tab - Front Revised Premium products EXISTING PRODUCT DESCRIPTION EQUIVALENT PRODUCT DESCRIPTION BTABF Brand Tab - Front TABF Tab - Front BTABK Brand Tab - Back TABK Tab - Back WBAK Alpha Page Banner WBAN White Page Banner Ad WBAKH Alpha Page Banner w/Highlight WBANH White Page Banner Ad w/Highlight Size - 594 x 64 WCBK Alpha Page Corner Billboard WCBK White Page Corner Ad Business Size – 194 X 144 For the existing corner ad/billboard product (WCBK / WCBKH) and the bottom banner ads (WBAN / WBANH) there a total of six combinations per directory market. For complete list of possible combinations, please see the transition guide. NWT & Northern BC & Yukon – Product integration training session p. 51

Existing NWT & Northern BC & Yukon Premium products PRODUC T PRODUCT DESCRIPTION IFCU Existing NWT & Northern BC & Yukon Premium products PRODUC T PRODUCT DESCRIPTION IFCU Inside front cover Upper Half – Top Full colour half page ad located on the top of the inside front cover of the directory. IFCL Inside front cover Lower Half – Bottom Full colour half page ad located on the bottom of the inside front cover of the directory. EXAMPLE IFCU IFCL Heading exclusivity The half cover ads have heading exclusivity. Example: If a IFCU is purchased by a Car dealership, another Car Dealership cannot purchase the IFCL. Advertisers who compete with Northwes. Tel are not permitted on the inside covers. For more information on other restricted advertisers, please refer to the Acceptability of Advertisers document. NWT & Northern BC & Yukon – Product integration training session p. 52

Yellow. Pages. ca Advertising Great news! All yp. ca products you are familiar with Yellow. Pages. ca Advertising Great news! All yp. ca products you are familiar with (including D+) are available for NWT & Northern BC & Yukon directories. Note: NWT and Yukon directories are "Rural City" directories for the URLL and URL 1, URL 2, URL 3. NWT & Northern BC & Yukon – Product integration training session p. 53

Yellow. Pages. ca conversion table All products that appear on any of the Internet Yellow. Pages. ca conversion table All products that appear on any of the Internet National Orders have to be cancelled and transitioned to the new YP. ca products offerings. DISCONTINUED PRODUCT DESCRIPTION EML 1 Email Link Discontinued Product EMLT Email Link Discontinued Product UR 1 B Basic URL Link bundle URL 2 Improved URL Link UR 2 B Superior URL Link bundle URL 3 Premium URL Link URL 1 Basic URL Link UR 2 B Superior URL Link URL 3 Premium URL Link URLB URL Local Priority Placement URLL URL Local Priority Placement RECOMMENDED PRODUCT NWT & Northern BC & Yukon – Product integration training session RECOMMENDED PRODUCT DESCRIPTION OF PRODUCT CHANGE p. 54

Offers Yellow Pages Group. TM has developed an Offer Plan to support the Product Offers Yellow Pages Group. TM has developed an Offer Plan to support the Product Integration initiative for the migration of NWT & Northern BC &Yukon directories into Western Canada. The Offer Plan consists of 3 categories: Ad Size Cancellation An offer used as a means to transition advertisers whose ad size has been cancelled. Renewal Method for renewing advertisers who were on a discount in the previous issue. Existing Offers A method for applying new offers to advertisers who have experienced an ad size cancellation. In all cases, verify that NI (New Issue) is greater than PI (Present Issue) NWT & Northern BC & Yukon – Product integration training session p. 55

Ad Size Cancellation Offer Clients with products that have been discontinued from the previous Ad Size Cancellation Offer Clients with products that have been discontinued from the previous issue will be encouraged to migrate to a ‘Recommended Product’ (as outlined in the Product Integration Guide). Clients migrating to the Recommended Product will be eligible to use the Ad Size Cancellation offer. The size of the price difference will determine the offer to be used: Ø Ad Size Cancellation 20%: Used if NI > PI after discount has been applied. The code for the Ad Size Cancellation 20% offer is $ADX 20 Year 1 = 20%; Year 2 = 10%; Year 3 = Full Rate Ø Ad Size Cancellation 10%: Used if NI < PI when 20% discount is applied. The code for the Ad Size Cancellation 10% offer is $ADX 10. Year 1 = 10%; Year 2 = Full Rate NWT & Northern BC & Yukon – Product integration training session p. 56

Renewal Offers Clients who take advantage of the Ad Size Cancellation offer will also Renewal Offers Clients who take advantage of the Ad Size Cancellation offer will also be permitted to take advantage of Offer Renewal. Discounts on the “Recommended Product” are rolled as though the client continued to purchase the Discontinued Product. Example: In 2006, a NWT client increased from a HP to a TQP and received a 20% Size Upgrade Offer. In 2007, the TQP ad size is cancelled, so the client uses the Ad Size Cancellation offer to increase to a FP. The client is also eligible for a 10% discount on the FP for Year 2 of the Size Upgrade offer. Note: Since multiple discounts cannot be processed on a single ad item, the following table must be used in order to apply the correct single discount. In all cases, verify that NI is greater than PI. NWT & Northern BC & Yukon – Product integration training session p. 57

Offers – Renewals and Ad Size Cancellation NWT & Northern BC & Yukon – Offers – Renewals and Ad Size Cancellation NWT & Northern BC & Yukon – Product integration training session p. 58

New Offers All BC Corporate Offers will be available for advertisers in NWT & New Offers All BC Corporate Offers will be available for advertisers in NWT & Northern BC & Yukon directories. Example In 2006, a NWT client had a 2 X 35 with a 20% discount. The 2 X 35 is being discontinued in NWT & YUK and the Recommended Product is a 4 UD. In 2007, if the client chooses to migrate to a DHC instead of the Recommended Product, the client is eligible for the Size Upgrade offer for 20% off (25% off for Rewards Client). However, the client is ineligible for the Ad Size Cancellation offer. Client has a 2 X 35 in previous issue Received a 20% discount last year Next issue’s recommended product to migrate client to is a 4 UD Client chooses to migrate to a DHC instead of a 4 UD Client is eligible for the Size Upgrade offer for 20% off (25% off for Rewards Client) Client is ineligible for the Ad Size Cancellation offer Note: Clients who take advantage of a new discount for an item forego renewal of discounts provided in the previous issue. NWT & Northern BC & Yukon – Product integration training session p. 59

Programs • Clients will not be eligible for the HVC 4% discount • NWT Programs • Clients will not be eligible for the HVC 4% discount • NWT & Northern BC & YUK directories will be included in the Rewards Program NWT & Northern BC & Yukon – Product integration training session p. 60




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