Скачать презентацию My Internship Experience By Greg Capra Nielsen Скачать презентацию My Internship Experience By Greg Capra Nielsen

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My Internship Experience By Greg Capra My Internship Experience By Greg Capra

Nielsen Sound. Scan • January 1991 - A sales data tracking system titled Sound. Nielsen Sound. Scan • January 1991 - A sales data tracking system titled Sound. Scan created by Mike Fine & Mike Shalett • March 1 st 1991 - Sales data first tracked for • November 30, 1991 - First debut of hot 100 chart with Sound. Scan system • Sales data collected from 14, 000 retail, mass merchant, online outlets • Sound. Scan Clients - All major & various indie labels, artist managers, booking agents, concert promoters, venue owners, online retailers & digital delivery companies

The Nielsen Company – The History • 1923 - Est. of A. C. Nielsen The Nielsen Company – The History • 1923 - Est. of A. C. Nielsen Co. & Nielsen Media Research by Arthur C. Nielsen • 1930’s - Audience Studies– Extension of retail food and drug purchase • 1931 - A. C. Nielsen writes first Nielsen Code • 1936 - Acquisition of the Audimeter or “The Black Box”

The Nielsen Company – The History • 1950 - The Audimeter expanded for Television The Nielsen Company – The History • 1950 - The Audimeter expanded for Television ratings • 1954 - AC Nielsen introduce the Recordimeter • 1987 - AC Nielsen introduce the Peoplemeter

The Nielsen Company – The History • 2001 - AC Nielsen Co. acquired by The Nielsen Company – The History • 2001 - AC Nielsen Co. acquired by VNU • 2006 - VNU acquired privately via six private equity firms • 2007 - VNU becomes The Nielsen Company • Present - AC Nielsen considered one of largest businesses in The Nielsen Company • Publicly Traded Companies: Nielsen Television Index (NTI), Nielsen Station Index (NSI), Nielsen Syndication Services (NSS), & Homevideo Index (NHI)

Nielsen Entertainment Products & Services • • Sound. Scan Book. Scan Ring. Scan Video. Nielsen Entertainment Products & Services • • Sound. Scan Book. Scan Ring. Scan Video. Scan • Game. Scan (LA Office) • BDSRadio. com • BDSExpress. com • Encore

Official Sound. Scan Homepage Nielsen Sound. Scan & Christian Nielsen Book. Scan & Spain Official Sound. Scan Homepage Nielsen Sound. Scan & Christian Nielsen Book. Scan & Spain Nielsen Ring. Scan Nielsen Video Scan Nielsen Game. Scan Canadian Sound. Scan & Insight Nielsen International Tracks BDSRadio. com & BDSExpress. com Beta Websites

Sound. Scan Data Access by Category Sound. Scan Data Access by Category

National Retail Sales - Retail categories, Geographic Region & Place National Retail Sales - Retail categories, Geographic Region & Place

DMA Sales DMA Sales

Chart & Sales History Chart & Sales History

Title Compare Title Compare

Sound. Scan Database Lingo l l l YTD - Year-To-Date RTD - Release-To-Date RK Sound. Scan Database Lingo l l l YTD - Year-To-Date RTD - Release-To-Date RK – Rank TW - This Week DMA – Designated Market Area BDS – Broadcast Data Systems

Holding onto the old model of music sales is INSANE!!! Brick and Mortar is Holding onto the old model of music sales is INSANE!!! Brick and Mortar is now just one way we do business…

Music Retail Chains: The Remaining Few. . ? Music Retail Chains: The Remaining Few. . ?

Mass-Merchants currently retain the remaining brick-and-mortar sales… “Big Box Stores” (ie. stores that sell Mass-Merchants currently retain the remaining brick-and-mortar sales… “Big Box Stores” (ie. stores that sell goods other than prerecorded music) increased from 15. 6% of all music sales in 1989 to 52. 8% in 2003. Traditional music stores have declined from 71. 7% of total sales in 1989 to 33. 2% in 2003.

Significant Music Industry Impacts Innovative Media: When, Where & How You Want It Released Significant Music Industry Impacts Innovative Media: When, Where & How You Want It Released in October of 2005 Released on June 29 th, 2007 Released on November 16 th, 2006 Introduced by Apple on January 10 th, 2001 @ Mac World Expo

An Online Revolution Some Just Can’t Live Without Possible i. Tunes-based Myspace Music store An Online Revolution Some Just Can’t Live Without Possible i. Tunes-based Myspace Music store ts ? al ti oten P nd Sou Sc ien n Cl a

Nielsen in the 21 st Century • Nielsen Game. Scan will contribute to the Nielsen in the 21 st Century • Nielsen Game. Scan will contribute to the success of Sound. Scan with the integration of both indie & mainstream artists’ music marketed into video games resulting in potential increased CD & digital sales • Nielsen Ring. Scan continues to maintain a successful clientele based on the popular & profitable success in ring-tone sales, exceeding the. 99 -cents i. Tunes market

Nielsen in the 21 st Century • Considering all of the technological advancements in Nielsen in the 21 st Century • Considering all of the technological advancements in the past 5 -10 years, musicians especially, have the independence to potentially record their music, self-promote, market, and arrange distribution deals without relying on a major label. Although, some artists still believe mainstream success is predicated on signing with a major or indie label

Acquired Knowledge & Experience Ø Goldmine Application - Learned to make & update Master Acquired Knowledge & Experience Ø Goldmine Application - Learned to make & update Master Client files including their SS ID, Account Manager, specific account type & level of access

Acquired Knowledge & Experience o o o Made contact database former Navarre clients offering Acquired Knowledge & Experience o o o Made contact database former Navarre clients offering reduced Sound. Scan account Made record label marketing report spreadsheet indicating their retail market shares in %’s Learned how to access Sound. Scan info via dev. vnureig. com Learned to fill out Client Information Change forms Given opportunity to display my writing skills in putting together a NARM Valued Clients letter -w- Trudy Lartz’ assistance Furthered my communication skills (Contacting clients via telephone & fax, Internet websites & email) Learned the weekly Sunday-Saturday process with clients sending text document-based sales information input no later than Tuesday evening & officially displayed Wednesday morning via Sound. Scan website

Notable Points KOCH Records acquisition of Navarre Publishing & Distribution Based on the current Notable Points KOCH Records acquisition of Navarre Publishing & Distribution Based on the current direction of the music industry, some mainstream record labels have offered unprecedented advances to artists in exchange for a % of their touring revenues. This may impact the amount of CD’s distributed and sold, resulting with a lower amount of record sales. Between Internet access & relatively low-prices for recording programs & equipment, artists have opportunities to selfpromote and market themselves w/o the assistance of an indie or major label. Hence, Sound. Scan may lose indie and/or major label clients due to this ‘technological independence. ’