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Mumbai Conference 21– 22 October 2010 Exhibition 21– 23 October 2010 i. Neev. M Mumbai Conference 21– 22 October 2010 Exhibition 21– 23 October 2010 i. Neev. M - The Next Generation Media Platform © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Global Trends in Digital Media § Broadband-based Online Catch-up TV § Growing popularity in Global Trends in Digital Media § Broadband-based Online Catch-up TV § Growing popularity in the US & UK § Providers setting up for global expansion § Social Media § Expanding from Lifestyle Invasion to providing Lifestyle Aids § Nature of PR campaigns has changed making larger brands more vulnerable § Need for Social Media & Cloud Preservation § Monetization Models § Ads remain key revenue generator § Movement towards paid content still uncertain § Elegant, Innovative & Non-intrusive advertisement models will be key to user engagement & monetization Page 2 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Siemens and Media | Our Portfolio Market Strategy Broadband Media Platform Digital Production Digital Siemens and Media | Our Portfolio Market Strategy Broadband Media Platform Digital Production Digital Library i. Neev. M Media Platform Broadcast Management Systems Social Media Platform Digital Distribution Enterprise Architecture Business Systems Facility Design and Build Page 3 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Initiatives for future Generation Media Platform i. Neev. M – The Next media framework Initiatives for future Generation Media Platform i. Neev. M – The Next media framework Siemens is continuing to invest in creating solutions for future media i. Neev. M is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features Page 4 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

i. Neev. M – Key Features § Local, Remote and Live Ingest § Automated i. Neev. M – Key Features § Local, Remote and Live Ingest § Automated Transcoding of the content into low res § Frame Accurate annotation for stored content and Live in-coming content § Content discovery - Easy search and retrieval based on categories § Review, enabling potential users to check content quickly and efficiently. § On Demand - Personalized videos either stream or download § Catch-up TV § Advertisement management § Workflow based approval of the content prior to publishing online. § Online collaboration - Comments, rating and feedback features § UGC (User Generated Content) management Page 5 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

i. Neev. M - Industry specific implementations Broadcasting Education Publication Content Services Blogs Search i. Neev. M - Industry specific implementations Broadcasting Education Publication Content Services Blogs Search Ingest Editing Forums Collaboration CRM Page 6 Video Platform CMS i. Neev. M Billing Analytics Learning mgmt Integration Services DRM Geo IP Delivery Digital Library Content Packaging Advertisement mgmt © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

i. Neev. M for Broadcasters Business Problem Solution Disparate business problems consolidated into single i. Neev. M for Broadcasters Business Problem Solution Disparate business problems consolidated into single solution üCatch-up TV ü Video on demand ü Promotional Activities ü Video Content discovery ü Advertising management ü Video in video ü Overlays ü Synchronised banners üAnalytics & Reporting ü Social Media üJava/J 2 EE, Microsoft & COTS based üsolution : üShare. Point Portal üAlfresco Content management system üRESTful based web services Siemens i. Neev. M enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features. Page 7 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

i. Neev. M solution for School Education Siemens proposed solution for parent and teacher i. Neev. M solution for School Education Siemens proposed solution for parent and teacher to collaborate § § Continuous round the year Review / Tracking of students. § Social Media / Web 2. 0 features Integrated with learning management system to aid teacher in preparing and assigning content Overview: § Teacher view • • • § Comments on formative assessment, attendance, progress for each student Collaborate with parents – personalized review Manage digital content Manage assignments Integrate with LMS Parent view • View formative assessment , teacher comments & collaborate with teacher • Collaborate with other parents This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance Page 8 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

i. Neev. M solution for Higher Education & Institutes § Videos for on-Campus teaching i. Neev. M solution for Higher Education & Institutes § Videos for on-Campus teaching and learning • Increase student retention and engagement • Support diverse learning styles • Streamline in course creations § Videos for Distance Education [Off-Campus] • Reduce cost of class delivery • Enable interactive assignments and build community § Videos for libraries • Enable discovery, use and display of legacy media • Streamline video authoring and distribution § Videos for Marketing, Admission and Alumni • Enable deeper engagement in prospective students and alumni • Communicate School branding and messaging more effectively • Enable sharing and collaboration across broader community Page 9 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Key benefits Platform Agile integration platform § SOA based reusable components § Streamline content Key benefits Platform Agile integration platform § SOA based reusable components § Streamline content & production driven process § Interoperable § Shorter time to market § Reusable design / architecture § Multi platform content creation , management & distribution Creation Management i. Neev. M Monetization § Monetize value of existing content & new content sources § Internationalization of content § Targeted & context sensitive ads § Access to new revenue sources: § online advertising, subscription & pay-per-view models Page 10 Distribution Industry segment focus § Flexible base framework which an be customized to Industry needs § Integrated with business needs © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Any Questions? Contact Siemens IT Solutions and Services Pvt. Ltd. Moinuddin Ahmed Communication, Media Any Questions? Contact Siemens IT Solutions and Services Pvt. Ltd. Moinuddin Ahmed Communication, Media & Technology Vertical moinuddin. [email protected] com Page 11 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.

Thank you Page 12 © 2010 Siemens IT Solutions and Services Private Ltd. All Thank you Page 12 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.