- Количество слайдов: 12
Mumbai Conference 21– 22 October 2010 Exhibition 21– 23 October 2010 i. Neev. M - The Next Generation Media Platform © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
Global Trends in Digital Media § Broadband-based Online Catch-up TV § Growing popularity in the US & UK § Providers setting up for global expansion § Social Media § Expanding from Lifestyle Invasion to providing Lifestyle Aids § Nature of PR campaigns has changed making larger brands more vulnerable § Need for Social Media & Cloud Preservation § Monetization Models § Ads remain key revenue generator § Movement towards paid content still uncertain § Elegant, Innovative & Non-intrusive advertisement models will be key to user engagement & monetization Page 2 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
Siemens and Media | Our Portfolio Market Strategy Broadband Media Platform Digital Production Digital Library i. Neev. M Media Platform Broadcast Management Systems Social Media Platform Digital Distribution Enterprise Architecture Business Systems Facility Design and Build Page 3 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
Initiatives for future Generation Media Platform i. Neev. M – The Next media framework Siemens is continuing to invest in creating solutions for future media i. Neev. M is a framework to manage and deliver high quality digital and rich media content with various collaboration and advertisement management features Page 4 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
i. Neev. M – Key Features § Local, Remote and Live Ingest § Automated Transcoding of the content into low res § Frame Accurate annotation for stored content and Live in-coming content § Content discovery - Easy search and retrieval based on categories § Review, enabling potential users to check content quickly and efficiently. § On Demand - Personalized videos either stream or download § Catch-up TV § Advertisement management § Workflow based approval of the content prior to publishing online. § Online collaboration - Comments, rating and feedback features § UGC (User Generated Content) management Page 5 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
i. Neev. M - Industry specific implementations Broadcasting Education Publication Content Services Blogs Search Ingest Editing Forums Collaboration CRM Page 6 Video Platform CMS i. Neev. M Billing Analytics Learning mgmt Integration Services DRM Geo IP Delivery Digital Library Content Packaging Advertisement mgmt © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
i. Neev. M for Broadcasters Business Problem Solution Disparate business problems consolidated into single solution üCatch-up TV ü Video on demand ü Promotional Activities ü Video Content discovery ü Advertising management ü Video in video ü Overlays ü Synchronised banners üAnalytics & Reporting ü Social Media üJava/J 2 EE, Microsoft & COTS based üsolution : üShare. Point Portal üAlfresco Content management system üRESTful based web services Siemens i. Neev. M enables broadcasters to deliver high quality digital content and engage & retain customers with various collaboration & advertisement management features. Page 7 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
i. Neev. M solution for School Education Siemens proposed solution for parent and teacher to collaborate § § Continuous round the year Review / Tracking of students. § Social Media / Web 2. 0 features Integrated with learning management system to aid teacher in preparing and assigning content Overview: § Teacher view • • • § Comments on formative assessment, attendance, progress for each student Collaborate with parents – personalized review Manage digital content Manage assignments Integrate with LMS Parent view • View formative assessment , teacher comments & collaborate with teacher • Collaborate with other parents This solution provides collaboration between parents and teacher which helps in continuous round the year tracking and review of the student performance Page 8 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
i. Neev. M solution for Higher Education & Institutes § Videos for on-Campus teaching and learning • Increase student retention and engagement • Support diverse learning styles • Streamline in course creations § Videos for Distance Education [Off-Campus] • Reduce cost of class delivery • Enable interactive assignments and build community § Videos for libraries • Enable discovery, use and display of legacy media • Streamline video authoring and distribution § Videos for Marketing, Admission and Alumni • Enable deeper engagement in prospective students and alumni • Communicate School branding and messaging more effectively • Enable sharing and collaboration across broader community Page 9 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
Key benefits Platform Agile integration platform § SOA based reusable components § Streamline content & production driven process § Interoperable § Shorter time to market § Reusable design / architecture § Multi platform content creation , management & distribution Creation Management i. Neev. M Monetization § Monetize value of existing content & new content sources § Internationalization of content § Targeted & context sensitive ads § Access to new revenue sources: § online advertising, subscription & pay-per-view models Page 10 Distribution Industry segment focus § Flexible base framework which an be customized to Industry needs § Integrated with business needs © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
Any Questions? Contact Siemens IT Solutions and Services Pvt. Ltd. Moinuddin Ahmed Communication, Media & Technology Vertical moinuddin. [email protected] com Page 11 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.
Thank you Page 12 © 2010 Siemens IT Solutions and Services Private Ltd. All rights reserved.