Mass Media Advertising in Mass Media Tagiltseva Kate

Mass Media Advertising in Mass Media Tagiltseva Kate Group 421 Department of sociology Higher School of Economics , Moscow, 2013 www. hse. ru

Contents • Mass media and advertising photo • How to attract the audience’s attention • Types of advertising in mass media photo Higher School of Economics , Moscow, 2013

Mass Media and advertising Mass media advertising is advertising placed in mass media markets, where it will reach large numbers of photo potential consumers photo Higher School of Economics , Moscow, 2013

Types of advertising in mass media • Print photo • Broadcast • Outdoor photo • Internet photo Higher School of Economics , Moscow, 2013

Print advertising • Brochures • Catalogs • Stickers • Magazines • Newspapers photo Higher School of Economics , Moscow, 2013

Print advertising photo SOURCE: Bureau of Labor Statistics Higher School of Economics , Moscow, 2013

Broadcast advertising photo Higher School of Economics , Moscow, 2013

Broadcast advertising photo Higher School of Economics , Moscow, 2013

Outdoor advertising • Posters photo • Banners photo • Billboards photo Higher School of Economics , Moscow, 2013

Internet advertising Internet is a medium to bring customers through the search engine marketing. photo Higher School of Economics , Moscow, 2013

Conclusion Advertising is a very common feature of all our daily media. photo Higher School of Economics , Moscow, 2013

References • Brown K. , Hood S. Academic Encounters. Life in society. P. 101 -119 photo • Spurgeon C. Advertising and New Media. P. 1 -23 • WEB: http: //www. bedazzledmedia. com • WEB: http: //www. bls. gov/cex/newspapers. htm • WEB: http: //www. bls. gov/tus/charts/leisure. htm • WEB: http: //www. wisegeek. com/what-is-mass-mediaphoto advertising. htm photo Higher School of Economics , Moscow, 2013

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