Market segmentation Dividing the market into sub-groups.

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  Market segmentation Dividing the market into sub-groups.  Target and Niche Marketing Good example Market segmentation Dividing the market into sub-groups. Target and Niche Marketing Good example is the car industry VW group

  Mass marketing Seeing the market as a whole, no sub-groups Burger king Although changes Mass marketing Seeing the market as a whole, no sub-groups Burger king Although changes in religion need marketing adjustments

  Consumer profiles Age Gender  Income  Social group E. g. Playstation sponsors football Consumer profiles Age Gender Income Social group E. g. Playstation sponsors football

  Positioning Market or position maps E. g. cars in different niches in the market Positioning Market or position maps E. g. cars in different niches in the market High price-low price Premium image-budget image Find gaps

  Unique selling propositions A lot of money on design and branding Stand out from Unique selling propositions A lot of money on design and branding Stand out from the competitors Dyson example

  Sub groups Sub groups