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LOGO Business Proposal Setting Up a Company
Introduction The Caspian Sea is the largest lake in the world, which washes the western part of Kazakhstan. At the bottom of the Caspian Sea there are large deposits of oil and gas. But these are not the only resources the Caspian Sea has. Sea’s aquatory also has rather rich fauna and, unfortunately, one very serious problem connected with it. One of the most important is “fishing”.
Current Situation Unfortunately, the sturgeon fish is going to be extinct. If in 1990 year the common catch was 26, 6 tons, in 2008 it became 1, 6(!) tons. POACHING HIGH DEMAND ON CAVIAR WATER POLLUTION
The aim of the proposal is to setup the fish-breeding company which will primarily specialize on sturgeon breeding therefore on production of sturgeon and black caviar and other fish products.
Improving of country’s agricultural sector in fishing industry COMPANY’S VISION Saving of the endangered fish species. COMPANY’S VISION
SWOT ANALYSIS Strengths Weaknesses 1. New production technology 2. Cost-effective, noncompeting 3. Government’s support 4. High commercial demand 1. Seasonality 2. Lack of new experienced staff 3. Start-up costs Opportunities Threats 1. Improving of agri-cultural sector 2. The global fish market penetration 3. Extra sources of financing including foreign investments 1. Shortage of demand due to the crisis 2. Challenges in building a talented staff
Location • Most part of fish-breeding plants in Kazakhstan are concentrated on the West, in the region of Caspian Sea. And most of them are out of work. • Acquisition of some of the local companies in low prices because of their bankruptcy
Operations Production equipment includes following machinery: • Hatchery(fish) pools • System of automatic feeders • Oxygenation of the water system • Disinfection system • Unit pumps • Pipeline system • Heat exchangers • Hydrocyclones
Interesting facts To increase and accelerate the productivity: • Application of growth-stimulating hormone “hypophis” + • Specializing on paddlefish Faster maturation The same quality Good adaptability to artificial conditions
Goals The primary goal of a plant will be: Achievement performance of about 100 tons of fresh fish and 5 -7 tons of black caviar per year.
Finances The total sum of required investments is about $1, 500, 000 Payback period’ calculation: Price per kilo: $9 Annual sales volume: 100 tons Annual turnover will be: $900, 000 Company’s profit will be: $511, 390 Profitability is: 57% per year
Organizational Structure President & CEO Marketing Manager Operations Manager Finance Manager HR Manager Main Engineer Market analyzers, sellers, advertisers Service personnel manager. Financial accountant, auditor Electrician, engineers Producers Fishery biologist. Advisors Board of directors (shareholders)
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