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Описание презентации Lecture 5. 4 Marketing logistics. Plan: по слайдам
Lecture 5. 4 Marketing logistics. Plan: 1. Essence of marketing logistics 2. Problems of marketing logistics 3. Logistic channels and chains of sale
Marketing logistics — ensuring physical advance of production to the consumer. The main thing in marketing logistics — improvement of process of physical distribution of goods from the producer to the consumer according to his interests and requirements. Functions of marketing logistics consist in the following planning, organization and management of goods transportation management of commodity stocks; obtaining purchase orders of production and their effective processing complete set and packing of goods; organization of shipment management of delivery and control over performance of transport operations in logistic chains planning, organization and management of logistic service
warehousing processing. Transportation Forwardingpreparation of production for consumptioncollecting, storage processing and issue of information on orders, stocks, deliveries etc. The main part of logistic expenses is connected with performance of key logistic operations :
Fundamental difference of marketing logistics from traditional methods of sale consists in the following: ♦ submission of management process of material and information streams to the purposes and problems of marketing; ♦ interrelation of distribution process with processes of production and purchases (in the management plan material streams); ♦ interrelation of all functions in the sale.
2. Problems of marketing logistics The marketing logistics solves the following problems at the level of the enterprise (microlevel): realization process planning; organization of receiving and processing of orders; organization of a warehouses network ; choice of a packaging type; making decision on a complete set of parties; the organization of the operations preceding shipment; organization of production shipment; organization of delivery and control of transportation; Organization of after-sales service
При организации сбытовой работы важное значение уделяется отправке готовой продукции с предприятия (оперативно-сбытовая работа) и оформлению сопроводительной документации (сопутствующего информационного потока). At the organization of marketing work the importance is given to sending finished goods from the enterprise (quick marketing work) and to registration of accompanying documentation (the accompanying information stream).
Lecture 5. 5 Transport logistics Plan: 1. Essence and problems of transport logistics 2. Transport logistics and distribution 3. Intra production transportation 4. Logistic approach to the organization of transport process.
1. Essence and problems of transport logistics Transport logistics — this moving of the demanded quantity of goods to the necessary point, an optimum route for the demanded time and with the smallest expenses. Transport is represented as the system consisting of two subsystems: the transport intended for general use ( Public transport ) and transport of uncommon use. Public transport — branch of a national economy which serves the sphere of the address and the population. This type of transport often call main (the highway — the main, main line in any system, in this case — in system of means of communication). Transport of uncommon use — intra production transport, and also the vehicles of all types belonging to not transport enterprises; is, as a rule, a component of any production systems.
to tasks which decision increases coherence of direct participants actions of transport process, carry: ensuring technical compliance of transport process participants ensuring technological compliance of transport process participants coordination of economic interests of transport process participants use of uniform planning systems
At the organization of the mixed transportation the logistic system assumes: use of two and more means of transport presence of the uniform operator of transportation process uniform transport document uniform tariff rate consecutive and central scheme of participants interaction uniform and high cargo liability
Carry to the tasks solved by transport logistics: creation of transport systems, including creation of transport corridors and transport chains ensuring technological unity of transport and warehouse process joint planning of transport process with warehouse the production definition of a rational route of freight delivery choice of type and kind of vehicle, etc. .
Transport logistics and distribution Treat problems of distribution of goods: warehousing of products, ready to be shipped transportation of final goods in certain points of delivery. Transportation i s understood as change of location of goods with vehicles Each transport system consists of the following components: transport freights means of transportation process
Distinguish intra production and external transportations Intra production transportations include transport procedures in warehouses and process of transportation of intra production divisions. To external transportation treat transportation from the supplier the consumer and transportation between various plants or warehouses.