Lecture 5.4 Marketing logistics. Plan: Essence of marketing

Lecture 5.4 Marketing logistics. Plan: Essence of marketing logistics 2. Problems of marketing logistics 3. Logistic channels and chains of sale

Marketing logistics - ensuring physical advance of production to the consumer. The main thing in marketing logistics - improvement of process of physical distribution of goods from the producer to the consumer according to his interests and requirements. Functions of marketing logistics consist in the following

The main part of logistic expenses is connected with performance of key logistic operations :

Fundamental difference of marketing logistics from traditional methods of sale consists in the following:

2. Problems of marketing logistics The marketing logistics solves the following problems at the level of the enterprise (microlevel):

При организации сбытовой работы важное значение уделяется отправке готовой продукции с предприятия (оперативно-сбытовая работа) и оформлению сопроводительной документации (сопутствующего информационного потока). At the organization of marketing work the importance is given to sending finished goods from the enterprise (quick marketing work) and to registration of accompanying documentation (the accompanying information stream).

Lecture 5.5 Transport logistics Plan: 1. Essence and problems of transport logistics 2. Transport logistics and distribution 3. Intra production transportation 4. Logistic approach to the organization of transport process.

1. Essence and problems of transport logistics Transport logistics — this moving of the demanded quantity of goods to the necessary point, an optimum route for the demanded time and with the smallest expenses.

At the organization of the mixed transportation the logistic system assumes: