Key message New line of clothes for kids

Key message New line of clothes for kids aged from 4 to 9.

Special features Very comfortable for kids moving and wearing; Funny design; “human collection”

USP Kids departments in: boutiques in the city center and its active parts; special stock points.

Target audience Parents, especially active/sporty : age 23-38; successful in business; middle and high class.

Medias Magazines («Малыш», «Здоровая семья», «Мир семьи», «Няня», etc.); TV commercial; Billboards; POSM; SP Internet ; Social campaign.

Advertising in journals: “Hi! I’m Jerry. I love dancing, that’s why I’m always training, even in the kindergarten. And when funny girls interestingly stare at me, I do my best figure! When I grow, I’ll be the best break-dancer in the world! I guess you should know that. They are only littlies, but they already have dreams.

Advertising in journals: Hi. I’m Katherine Simbledok. I love singing. Maybe, my name doesn’t tell you anything now, but what if I tell you in 15 years you’ll watch me on the pages of cool magazines as the world greatest opera singer? They are only littlies, but they already have dreams.

Billboards

Guessed who’s the greatest break-dancer? They are only littlies, but they already have dreams.

Guessed who’s the greatest football attacker? They are only littlies, but they already have dreams.

Guessed who’s the greatest opera singer? They are only littlies, but they already have dreams.

Sales Promotion 30% discount for twins; 10% off the price for the next barging.

Social Campaign TV commercial (“Warming your Heart and body. Nike. Just do it.”); Billboards; Nike will send 15% of the profits and clothes to the houseless children; Organizing special treating programs for ill children.

Created by Lena Grygorchuk FAA-II, Management