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Kazan National Research Technological University INVESTING IN INNOVATION Ellina Salakhova Kazan National Research Technological University INVESTING IN INNOVATION Ellina Salakhova

content Introduction What is innovation? Innovation sector Attractiveness and risks of investing in innovative content Introduction What is innovation? Innovation sector Attractiveness and risks of investing in innovative projects «Village-tour» Conclusion

Introduction Innovation involves deliberate application of information, imagination and initiative in deriving greater or Introduction Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products.

What is Innovation? Innovation is the process and outcome of creating something new, which What is Innovation? Innovation is the process and outcome of creating something new, which is also of value.

Innovation sector Innovation product(%) 35 30 30 25 20 20 Innovation product(%) 15 10 Innovation sector Innovation product(%) 35 30 30 25 20 20 Innovation product(%) 15 10 5 1 0 Russia Italy Spain Portugal Finland

Attractiveness and risks of investing in innovative projects Attractivenesses Increased profit margins Possibility to Attractiveness and risks of investing in innovative projects Attractivenesses Increased profit margins Possibility to beat business competitors Increased prestige Risks Increased risk of project failure Long-time innovation cycle High financial costs Increased skills for project participants

 «Village-tour» «Village-tour»

 « Village-tour » Improving health programs Historical places Master classes Holidays in village « Village-tour » Improving health programs Historical places Master classes Holidays in village

Improving health programs New food allowance and active lifestyle will help you improve your Improving health programs New food allowance and active lifestyle will help you improve your health and shape!!!

Historical places You will have the best impressions of famous historical places around countryside. Historical places You will have the best impressions of famous historical places around countryside.

Master classes Master classes

Holidays in village Holidays in village

Conclusion Innovation Tourism Business Success Getting Rich Conclusion Innovation Tourism Business Success Getting Rich

THANK YOU FOR ATTENTION THANK YOU FOR ATTENTION