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John Dolan VP, Product Management and Strategy Wireless & Voice Division Oracle Corporation John Dolan VP, Product Management and Strategy Wireless & Voice Division Oracle Corporation

Oracle 9 i. AS Wireless Mobilizing the Enterprise Oracle 9 i. AS Wireless Mobilizing the Enterprise

Executive Summary • Universal Access Extends Your Business – Take Advantage of Mobile, Wireless, Executive Summary • Universal Access Extends Your Business – Take Advantage of Mobile, Wireless, Voice, and Messaging Technologies • Universal Access Has Direct Business Impact – Increase Employee Productivity – Reduce Operation Costs – Improve Customer Service • Oracle is the Partner of Choice for Universal Access – – Highest Impact Fastest Implementation Lowest Cost Easiest Integration with Existing Systems

Universal Access Many Servers PC Past Telephony 802. 11 b Voice Wireless Browsing 2 Universal Access Many Servers PC Past Telephony 802. 11 b Voice Wireless Browsing 2 way Ask O f f l i n e Synchronization Messaging Browser IM/Chat Consolidated Backend Future

Universal Access Has Direct Business Impact Employees Operations Customers Increase employee productivity Reduce operation Universal Access Has Direct Business Impact Employees Operations Customers Increase employee productivity Reduce operation costs Improve Customer Service • Mobile Office • F ie ld S a le s • F ie ld S e rvice • Customer Services • Inventory • Logistics • Transportation • Asset Management • Self Service • Call Centers • Commerce • C onte nt

Return on Investment Increase Employee Productivity 5 -6 hours saved weekly per mobile employee Return on Investment Increase Employee Productivity 5 -6 hours saved weekly per mobile employee 15 -20% increase in sales revenue Reduce Operation Costs 15% average reduction in cost per service call Cut costs per call with 10 -15%. Improve Customer Service 10% average reduction in calls to service center Up to 90% reduction in cost per transaction “Average pay-back period for mobile applications is 4 -6 months. ” Source: i. Gillott. Research, September 2002

Application Types Examples Functionality Connectivity Implementation Options Disconnected Occasionally Connected Constantly Connected • Rich Application Types Examples Functionality Connectivity Implementation Options Disconnected Occasionally Connected Constantly Connected • Rich Functionality • Large Amounts of Data • Sophisticated Application • SFA, FFA • Pharmaceutical • Moderate Functionality • Medium Amounts of Data • Simple/Form Application • Expenses • Data Collection • Thin Client • Limited Data • Mobile Database (Offline) • J 2 ME • Ask Applications • Browser • Voice • Notification s • Intranet • Dispatching

Application Types Application Types

Browser Applications: Real-Time Access Meter Reading Application • One of the Nordic countries’ leading Browser Applications: Real-Time Access Meter Reading Application • One of the Nordic countries’ leading energy company • Before: Benefits • Automating Data Collection – Improved accuracy – Improve efficiency with automated billing process – Reduced costs by 27% (52 SEK to 38 SEK) – Increase customer service – Increase employee satisfaction – Fully automated process; easy to outsource to external party – Paper based manual meter reading – Manually registered into billing system • After – Meter reading via WAP phones – Customer data look-up and verification online at site – Metering data directly registered into billing system • Browser-based Application – Device independence – Future proof application, can be deployed on next generation devices

Mobile Database: Information on the Go Doctors on the Go • Hospitalist company with Mobile Database: Information on the Go Doctors on the Go • Hospitalist company with traveling ER doctors • Lookup patient records • Track patient encounters • Formulary lookup • Consult with other physicians • Data capture on clinical trials • Post-treatment care recommendations • Billing Benefits • Increased cash flow by 15% • Reduced A/R from 84 to 60 days • Shortened hospital stay and improved quality of care • ROI return in one month • Access mobile applications without network connection • Take advantage of device specific capabilities • Powerful client application with local data store • Download and synchronize via cradle or over the air

Notifications: Stay Informed Mobile Banking • Banking and card transactions available from anywhere and Notifications: Stay Informed Mobile Banking • Banking and card transactions available from anywhere and anytime using Internet-enabled devices • Account inquiry; Funds transfer; Bill payments • Credit card application status • Information about promotional offers, forex and interest rates • Actionable alerts Benefits • Improve customer service with mobile banking • Supports multiple notification channels: SMS, E-mail, Voice, Pager, Fax, MMS • Fax alerting provides virtual mobile printer • Easy to implement w/ 9 i. ASW Web Service for faster ROI

Voice Applications: Any Place Access Mobile Office • Voice access – – – • Voice Applications: Any Place Access Mobile Office • Voice access – – – • E-mail Calendar Address Book Files Directory Voice notifications Benefits • Accessible from billions of devices today (cellular and landline phones) • Hands-free, easy to learn and use • Alternative to wireless web access • Not dependent on wireless connection • Cheaper to deploy (no additional new device cost) • Cost effective deployment via 800 number

Ask Applications: Quick Answers Inventory • Parts lookup and locator • Quick answers via Ask Applications: Quick Answers Inventory • Parts lookup and locator • Quick answers via e-mail • 10 K users • 20 days to implement Benefits • Deployed on existing devices (RIM Pagers) Low TCO • Supports many devices and interfaces: e-mail, SMS, pagers • Occasionally connected solution does not require constant wireless access To: [email protected] com Subject: parts tasks 1. Send Request 9: 00 AS 0543 Team Mtg 40 Qty: 11: 00 AS 0922 Verizon 5 Qty: Call 15: 00 AS 3982 Sales Call Qty: 29 AS 9284 Qty: 0 2. Receive Information 3. Send Request User 4. Receive Information Enterprise Data

J 2 ME Applications: Download Applications Route Delivery • View Client List and Distribution J 2 ME Applications: Download Applications Route Delivery • View Client List and Distribution Route • Status of Packages Delivered • Status of Packages Picked-Up Benefits • Java programming model • Track application versions • Simple data capture

Oracle is Your Partner of Choice for Universal Access Oracle is Your Partner of Choice for Universal Access

Oracle is the Mobility Leader Rated #1 by Top 4 Analyst Firms • Giga Oracle is the Mobility Leader Rated #1 by Top 4 Analyst Firms • Giga Group, Gartner Group, IDC, Forrester Research

High Impact Banco BHD gains competitive advantage providing wireless account access to 40, 000 High Impact Banco BHD gains competitive advantage providing wireless account access to 40, 000 clients – 1 million Pesos in revenue generated Wireless Access to Bank Accounts Increase Customer Satisfaction Reduce Reliance on In-Person Customer Representatives Reduce Costs Attract New Customers Through Innovative Services Increase Revenue

High Impact Sales Automation: Wireless Procurement and Orders • • Sales increased by 20% High Impact Sales Automation: Wireless Procurement and Orders • • Sales increased by 20% Response time to customers cut by two thirds Order accuracy improved from 75% to 95% Productivity of delivery trucks up 100% Administration overheads down 50% Return on investment in 12 months Improved market intelligence

Low Cost DEVELOP DEPLOY Development Resources and Tools Flexible Deployment Options • Mobile Tech Low Cost DEVELOP DEPLOY Development Resources and Tools Flexible Deployment Options • Mobile Tech Center • JDeveloper • Wireless Developer Kit • Install at Corporate Data Center • Outsource to Oracle Data Center MANAGE Investment Protection • Standards Based • Future Proof • Supports Gradual Implementations

Fast Implementation • Leverage existing e. Business infrastructure – Enterprise integration • Ready to Fast Implementation • Leverage existing e. Business infrastructure – Enterprise integration • Ready to Run Applications – Out-of-the-box Applications – Wireless and Voice access to E-Business Suite – Wireless and Voice access to Collaboration Suite • Reduce custom application development complexity – Multi-channel and multi-modal application Fortum (Meter Reading) : 80 Hours Banco BHD (Mobile Banking) : < 1 Month Xerox (Field Force Automation) : 20 days

Easiest to Integrate with Existing Systems Universal Access Enterprise Data Packaged Applications (Oracle, SAP, Easiest to Integrate with Existing Systems Universal Access Enterprise Data Packaged Applications (Oracle, SAP, People. Soft, Siebel, Exchange, Notes, etc. ) Custom Applications Oracle 9 i Application Server Database

Applications Oracle Custom Applications Vertical Applications Horizontal Applications Your Application Server Oracle 9 i Applications Oracle Custom Applications Vertical Applications Horizontal Applications Your Application Server Oracle 9 i Application Server Management & Security E-Business Integration Portal Business Intelligence Wireless & Voice Database Cache Oracle 9 i

Summary • Universal Access Extends Your Business – Take Advantage of Mobile, Wireless, Voice, Summary • Universal Access Extends Your Business – Take Advantage of Mobile, Wireless, Voice, and Messaging Technologies • Universal Access Has Direct Business Impact – Increase Employee Productivity – Reduce Operation Costs – Improve Customer Service • Oracle is the Partner of Choice for Universal Access – – Highest Impact Fastest Implementation Lowest Cost Easiest Integration with Existing Systems

Q U E S T I O N S & ANSWERS Q U E S T I O N S & ANSWERS