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JKL CONSULTANTS A Reputable Real Estate Consultancy Firm JKL CONSULTANTS A Reputable Real Estate Consultancy Firm

ALTON BOO YOUR Answer to ALL Your Real Estate Needs ALTON BOO YOUR Answer to ALL Your Real Estate Needs

Objectives of This Visit n n Maximize Your Sales Return Develop a Hassle Free Objectives of This Visit n n Maximize Your Sales Return Develop a Hassle Free Relocation Plan YOU CAN START PACKING ONCE YOU LISTED YOUR PROPERTY WITH US

Our Vision n To be the Ultimate Choice for all Real Estate Customers & Our Vision n To be the Ultimate Choice for all Real Estate Customers & Realtors by Delivering Beyond Expectation Ø Quality Services Ø Outstanding Results to all involved Ø

Our Mission n n To Provide One-Stop Real Estate Service to our clients through Our Mission n n To Provide One-Stop Real Estate Service to our clients through Professional, Committed and Excellent services. Integrity, sincerity & responsibility are our Core Values. Clients engage JKL agents because of these Core Values. Every JKL agent is specially selected based on these virtues.

Why JKL? v. JKL was established since 1995. v. JKL is specially selected by Why JKL? v. JKL was established since 1995. v. JKL is specially selected by HDB to be under the HDB Listed Housing Agency Scheme. v. JKL’s is nominated by IRAS to chair the Disciplinary Board of 4 th Institute of Estate Agents. v. Unlike other companies, JKL has invested heavily on technology by subscribing to various agents net-working system giving our client’s property the maximum exposure. v. This is why when clients appoint Alton Boo, it is as good as appointing all agents in Singapore to work on the property. v. JKL clients save on GST v. JKL keeps good rapport with other agencies.

JKL Panel of Lawyers This panel of lawyers is specially selected according to their JKL Panel of Lawyers This panel of lawyers is specially selected according to their track records, excellent services & high level of integrity. Free consultation is available for our clients and agents. Law Firm K K Yap & Partners Sim Mong Teck & Partners Tan Lim & Wong Tel. No. Fax No. 490 Lor 6 Toa Payoh #03 -10 HDB Hub Singapore 310490 63373383 63342270 Beach Road Office 7500 A Beach Road #09 -301/302, The Plaza, Singapore 199591 Toa Payoh Office 490 Lor 6 Toa Payoh #03 -18 HDB Hub, Singapore 310490 62932533 64787878 62937757 63566962 5 Shenton Way #02 -12 UIC Building, Singapore 068808 62204633 62263326 Address

Benefits from JKL n n Excellent Network Aggressive & Productive Marketing Strategies Comprehensive Services Benefits from JKL n n Excellent Network Aggressive & Productive Marketing Strategies Comprehensive Services Special Privileges

JKL Training Academy n JKL together with Institute of Estate Agents provide intensive training JKL Training Academy n JKL together with Institute of Estate Agents provide intensive training courses for our agents to ensure that they give you the Best Quality Services in the Most Efficient way.

JKL Agents go through a comprehensive Training Programme and constantly upgrade to achieve a JKL Agents go through a comprehensive Training Programme and constantly upgrade to achieve a high standard of services for our clients. New agents are guided very closely by the Team Managers to ensure progress. The tough training that they went through put them ahead of other agents in terms of knowledge and skill. HDB Orientation We are very selective with our agents. All our agents are hand-picked based on professionalism and personality. Agents under us must be righteous, honest, dedicated, loyal, responsible, mature, and have the fire in the belly for success. These important elements blend in with our corporate culture, thus providing the best to all our clients.

The Complexities Involved in Selling n n n n n Valid binding agreement/contract Buyer’s The Complexities Involved in Selling n n n n n Valid binding agreement/contract Buyer’s eligibility Buyer’s financial evaluation Comparative market analysis Price negotiation Follow-up on offer and consideration Advertisement strategy Handling repetitive enquiry Relocation plan

Commitment to Service n n n n n Telemarketing Agency Management System SMS Tag Commitment to Service n n n n n Telemarketing Agency Management System SMS Tag Team Show House Graphic Designer Flyers Business Alliances Marketing And Progress Plan Classified Advertisements Global Property Network Websites

Professional Services n n n n n Current Market Analysis Detailed Feedback Weekly Reports Professional Services n n n n n Current Market Analysis Detailed Feedback Weekly Reports Close Follow-up with Prospects Pre-qualify Prospects’ financial ability, etc Professional Support Staff working for you Specialist in Residential Properties All Rounder Negotiation Knowledgeable & Informative

Aggressive Marketing n Innovative Marketing Tools Well Designed Flyers to Stand-Out and Reach-Out Ø Aggressive Marketing n Innovative Marketing Tools Well Designed Flyers to Stand-Out and Reach-Out Ø Prominent Press Ads Ø Other Sales Promotion Materials Ø n Handouts to Prospects

There are two main elements affecting the sale of your property n n Price There are two main elements affecting the sale of your property n n Price Exposure

A Successful Sale needs a Comprehensive Marketing Plan and Exposure n n Classified Ads A Successful Sale needs a Comprehensive Marketing Plan and Exposure n n Classified Ads are placed 2 to 3 times a week In-house designer flyers to provide fabulous visual impact

A Successful Sale needs a Comprehensive Marketing Plan and Exposure n Telemarketing Professional Telemarketing A Successful Sale needs a Comprehensive Marketing Plan and Exposure n Telemarketing Professional Telemarketing Sales Force Ø Monday to Sunday 7 pm to 9 pm Ø n Professional Tag Team Show House

Networking n Wide Networking Co-broke with over 4, 000 agencies island wide (SMS) Ø Networking n Wide Networking Co-broke with over 4, 000 agencies island wide (SMS) Ø Listing on Internet & Other Databases Ø

A Successful Sale Needs a Comprehensive Marketing Plan and Exposure n Database to Match A Successful Sale Needs a Comprehensive Marketing Plan and Exposure n Database to Match Buyers’ Needs

Alton Boo’s Value Added Method Full-time Agent Selectively Chosen 4 Liner Ads/ Semi display/ Alton Boo’s Value Added Method Full-time Agent Selectively Chosen 4 Liner Ads/ Semi display/ Logo Ads Presentation – sell a Good in Negotiation life style Quality & focus on Selling n n Smooth Telephone Skills 2 to 4 times a Week in all papers Full colour flyers & mailers/ Dr to Dr invitation Price fully under control Posting on the internet Properly trained to identify Buyers’ needs & overcome objections

XX Method – No Value Add Part time Agent 3 Liner Advertisement Once a XX Method – No Value Add Part time Agent 3 Liner Advertisement Once a Week ZB or ST Poor Presentation Insufficient Experience & Knowledge Lousy Promotion material No Focus, Counter Rack Selling Poor Telephone Technique No Price Control n n Not enough exposure Poor Salesman-ship

Alton Boo’s Value Added Method n n n Property Valuation = $320, 000 Asking Alton Boo’s Value Added Method n n n Property Valuation = $320, 000 Asking Price = $380, 000 Outcome : Offer = $355, 000 to $368, 000 Ø Marketing Period = Less than 1 month Ø

XX Method – No Value Add n Property Valuation = $320, 000 Asking Price XX Method – No Value Add n Property Valuation = $320, 000 Asking Price = $380, 000 n Outcome: n Unsatisfactory Offer = $300, 000 Ø Take Longer Time = 3 to 6 Months Ø

Price Your Home For Success Price Your Home For Success

Factors Affecting Market Price n n n Condition of Property Amenities Supply vs. Demand Factors Affecting Market Price n n n Condition of Property Amenities Supply vs. Demand Economic Climate Interest Rates Government Policies

Pricing Analysis n Risk of over pricing n Take Longer Time to Sell Ø Pricing Analysis n Risk of over pricing n Take Longer Time to Sell Ø The higher the price is above realistic market value, the longer the time it will take to sell

Pricing Analysis n Price your home for success Ø It is very important to Pricing Analysis n Price your home for success Ø It is very important to PRICE RIGHT at the very beginning of marketing your property to attract the right group of buyers!

Pricing Analysis n Pool of Prospective Buyers for your Property Listing Price Above Realistic Pricing Analysis n Pool of Prospective Buyers for your Property Listing Price Above Realistic Market Value At Realistic Market Value n The higher the price above realistic market value, the fewer the buyers are willing to consider your property

Pricing Analysis n Effects of a delay in pricing it right P R I Pricing Analysis n Effects of a delay in pricing it right P R I C E TIME Ø Ø Pin Ball Phenomenon Progression and Regression Principle

Why Pay 2% Commission n It’s always possible to hire any Real Estate Agent Why Pay 2% Commission n It’s always possible to hire any Real Estate Agent who will take on the job to market your property at a lower commission. It is also possible to hire an agent who turns out to be incompetent or unable to sell your property at the best possible price. The law of business is well understood, “What you pay is what you get”. It may seem unwise to pay too much, but it is worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the person you hire may be incapable of achieving the result you so much desire. Never compromise on getting quality service. Quality service comes with a price. But never forget, it’s a good big step closer to achieving the sale of your house at the desire price.

Exclusive Advantage n n Better Control over Price 100% Commitment Professionalism Security Exclusive Advantage n n Better Control over Price 100% Commitment Professionalism Security

Open Listing n Owner Expecting = $280, 000 Agent 1 $300, 000 Agent 3 Open Listing n Owner Expecting = $280, 000 Agent 1 $300, 000 Agent 3 $280, 000 Agent 4 $270, 000 n Agent 2 $285, 000 Agent 5 $265, 000 Agent 6 $260, 000 Finally Sold @ $262, 222

Open Listing n Viewing Time Agent 1 - 11 am Buyer - Mr Ong Open Listing n Viewing Time Agent 1 - 11 am Buyer - Mr Ong Agent 3 – 1 pm Buyer - Mrs Lim Agent 4 – 3 pm Buyer – Mr Peh n Agent 2 – 12 pm Buyer - Mr Tan Agent 5 – 7 pm Buyer – Ms Tan Agent 6 – 8 pm Buyer – Ms Woo Duplicate appointment highly possible

Story of A Can of Coke n In Different Markets In Mini Mart = Story of A Can of Coke n In Different Markets In Mini Mart = $0. 55 Ø In Provision shop = $0. 80 Ø In Coffee shop = $1. 20 Ø In Zoo or Sentosa = $3. 00 Ø In Pub or Night Spots = $8. 00++ Ø

Our Commitment to you (Seller) 1) We provide CMA on your property to help Our Commitment to you (Seller) 1) We provide CMA on your property to help you to determine the market selling price. 2) Negotiate the best price and best closing terms at your interest. 3) You save the trouble and time dealing with different agents, answering phone calls and attending to many different people. 4) We help you to qualify the potential buyers before bringing them to see the house so as to give our client maximum comfort and privacy while selling the house.

Our Commitment to you (Seller) 5) We help you to deal with difficult buyers. Our Commitment to you (Seller) 5) We help you to deal with difficult buyers. 6) We protect you from unscrupulous agents. 7) We prevent other agents from taking your house as show flat in order to convince their buyers that other flats are better buy. 8) We shall advertise your property in media such as Straits Times, Today, Chinese & Malay News Paper, SMS broadcast, Internet, Agent’s networking system, prepare leaflets etc. and keep you updated on the response & results.

Our Commitment to you (Seller) 9) We provide tips on how to dress up Our Commitment to you (Seller) 9) We provide tips on how to dress up your house for sale so as to achieve the best result. 10) With us, you will have more time with your family. 11) With us you will have a peace of mind. You do not need to open your doors to strangers. 12) Just leave the job to us and we shall give you our commitment.

Our Commitment to you (Buyer) 1) We shall do a financial plan and guide Our Commitment to you (Buyer) 1) We shall do a financial plan and guide you on your affordability with your present CPF and Cash status. 2) With the accurate financial plan, we shall guide you on the type of house that suits your budget. 3) You shall arrange for you to see houses that fit your criteria. 4) You save the trouble and time calling many different agents and dealing with too many different people.

Our Commitment to you (Buyer) 5) We help you to make the whole process Our Commitment to you (Buyer) 5) We help you to make the whole process easy and smooth. 6) We shall negotiate the best price and best closing terms at your interest. 7) We help you to deal with difficult sellers. 8) We protect you from unscrupulous agents. 9) We prevent other agents from trying to force you into a buy that is not suitable for you. 10) With us you will have a peace of mind. 11) Just leave the job to us and we shall give you our commitment.

Our Commitment to you (Buyer) 12) With us you will have a peace of Our Commitment to you (Buyer) 12) With us you will have a peace of mind. 13) Just leave the job to us and we shall give you our commitment.

n n Call me for a real life presentation. I can answer all your n n Call me for a real life presentation. I can answer all your questions. Email: [email protected] com. sg Web: www. jkl. com. sg/Alton