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Israel Datacenter Trends and Strategies 2011 Gideon Lopez IDC Israel Copyright IDC. Reproduction is Israel Datacenter Trends and Strategies 2011 Gideon Lopez IDC Israel Copyright IDC. Reproduction is forbidden unless authorized. All rights reserved.

Agenda Changing datacenter landscape Changing technology landscape © IDC Mar-18 2 Agenda Changing datacenter landscape Changing technology landscape © IDC Mar-18 2

New Business Cycle for IT Business Value Convergence and Clouds Reign for the Next New Business Cycle for IT Business Value Convergence and Clouds Reign for the Next 10 Years Lo Transactional applications and Database we r Ch arc ed os rat ter p tmou o f c ini Coion /m at liz mp me teg In e tur c ite ua irt ra inf Ma V ct e hit rc a lar du Mo e ur r ctu ite ch r da ut R ix/ Un lar u te ra Converged ted Infrastructure ra ture teg In&hitec Private c ar Clouds eg Int ing ISC d Mo ERP, Analytics and Datamarts e Pe re tu tec hi rc a r. U 6 x 8 Web Collaborative nit of W ation o z ali rk tu Vir Application Development r ula ure d t s? File/Print and Mo Public ver ory ec Networking hit rc Cloudsr em se a o icr ute/M s? M p d m oar Co B 1985 © IDC 1990 1995 2000 2005 2010 2015 Mar-18 3

Changing Realities in the Datacenter Israel Server Installed Base (‘ 000) Virtualization Management Gap Changing Realities in the Datacenter Israel Server Installed Base (‘ 000) Virtualization Management Gap Thousands of Servers Source: IDC Israel, 2012 © IDC 3. 0% Servers 6. 7% Servers 11. 9% Servers Mar-18

New Economic Model for the Datacenter Shifts to Automation Tools are a Requirement Customer New Economic Model for the Datacenter Shifts to Automation Tools are a Requirement Customer Spending $M Spending in Israel on Servers, Power and Cooling, and Management/Administration (US$M) Source: IDC Israel, 2012 © IDC Mar-18

New Economic Model for the Datacenter Management Costs Shift to Virtualized Servers Customer Spending New Economic Model for the Datacenter Management Costs Shift to Virtualized Servers Customer Spending $M Spending in Israel on Servers, Power and Cooling, and Management/Administration (US$M) Source: IDC Israel, 2012 © IDC Mar-18

Impacts from Server Virtualization For Large VM environments or Private Cloud Adopters: § Policy Impacts from Server Virtualization For Large VM environments or Private Cloud Adopters: § Policy based automation tools a table stakes § Converged set of infrastructure – High memory footprints a solution for driving VM densities § Refocus on Storage Efficiencies – Data De-duplication – Thin Provisioning – Mobility/Virtualization § Attitudes and Budgets will have to change – Budget for more SW for automation tools across servers © IDC Mar-18 7

Virtualization Maturity Experience and Sophistication Payoff Pilot Consolidation Assured Computing Private Cloud Staff Skills Virtualization Maturity Experience and Sophistication Payoff Pilot Consolidation Assured Computing Private Cloud Staff Skills Impact Phase Little or no expertise Hands on expertise; some formal training Formal training; certification desirable Certification required Simple static partitions Simple Mobility: Manual & Off-hours Matched application pairs Portable Applications: Automated Failover Policy based automation; Service management; Lifecycle Mgmt; Self Service Delivery Measurable Hard Cost Savings: Consolidation Justified TCO savings: Technology & Tools Financial Impact No substantial financial impact CMDB Implemented Business Continuity Variable costs recognized or charge back models established Partially Integrated; Fully Integrated Partially Standardized Fully Standardized Power/Real Estate IT Process & Policies Line of Business Application Usage % of Customers Average VM Density Experience % Virtualized Servers © IDC Skunk Works Ad hoc Hidden Revealed Transparent Engaged in Governance Process Test Development Production: Non-critical Production: Business Critical Production: Service Profiles & Catalogs 15% 55% 25% 5% 4 6 10 35 9 -12 months 9 months - 2 years 1. 5 - 3 years 3 -5 years <10% 25% 50% 80% Mar-18 8

Top 10 Datacenter Efficiency Strategies 1. Right Size Supply to Demand 2. Drive Ongoing Top 10 Datacenter Efficiency Strategies 1. Right Size Supply to Demand 2. Drive Ongoing Improvements 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Virtualization Site Rationalization and Consolidation Operational Best Practices Automation Tools and Software Datacenter Redesign Application Rationalization Modular Datacenter Construction Lifecycle Management and Planning Rack-based Power and Cooling Retrofit Architectural and Technology Refresh © IDC Continuous Improvement Less interest in long term strategies; more emphasis on making incremental changes that drive new organizational behaviors and processes Understand how all these changes fit together for greatest payback Mar-18 9

Evolving Datacenter Construction: Modularity is the New Industry Standard Containerized © IDC Hybrid Brick Evolving Datacenter Construction: Modularity is the New Industry Standard Containerized © IDC Hybrid Brick and Mortar Mar-18 10

Datacenter Build-out & Provisioning Classes of Applications Matter The days of the monolithic datacenter Datacenter Build-out & Provisioning Classes of Applications Matter The days of the monolithic datacenter are numbered Network Power Water Standard High-Density © IDC High Availability Blade Database Datacenter Central Nervous System Standard Mar-18 11

Israel Installed Server KWh by Datacenter Type, 2007 -2013 Includes Power Consumed and Cooling Israel Installed Server KWh by Datacenter Type, 2007 -2013 Includes Power Consumed and Cooling Required Millions Major Datacenter efficiency moves done in enterprise (inc. government & SP) Source: IDC Israel, 2012 © IDC Mar-18

Datacenter Infrastructure (DCIM) Management Moving beyond Excel and Visio Measure and Monitor Datacenter KPI’s Datacenter Infrastructure (DCIM) Management Moving beyond Excel and Visio Measure and Monitor Datacenter KPI’s • Space Optimize & Predict • Power • Cooling Reporting • Security • Exception Reporting, Workflow Orders and Change Management Monitoring • Environmentals • Server utilization, CPU Memory Disk, Power draw Inventory & Visualization Discovery • Cycle systems on and off, move virtual machines, MAC orders, find orphaned systems, Tech refresh, Interdependencies and potential downtime, decommission • Trend analysis and Capacity Planning, What ifs simulation • Inventory of systems and Mapping of the datacenter facility and device locations to the rack level • Protocol based discovery of Servers, Storage, Networking devices; Tie systems to applications and lines of business © IDC Mar-18 13

Almost DCIM. . . But Not Quite Facilities, CFD, IT and Other Sectors Facilities Almost DCIM. . . But Not Quite Facilities, CFD, IT and Other Sectors Facilities IT © IDC CFD DCIM Other Mar-18 14

Power and Cooling Trends: DCIM’s Role in the Datacenter © IDC Mar-18 1 Power and Cooling Trends: DCIM’s Role in the Datacenter © IDC Mar-18 1

Datacenter Infrastructure Management Forecast 2010 -2015 Worldwide Packaged Software and Services DCIM Revenue Forecast Datacenter Infrastructure Management Forecast 2010 -2015 Worldwide Packaged Software and Services DCIM Revenue Forecast ($M) CAGR 2010 -2015 = 25. 5% • DCIM is a rapidly evolving market with a CAGR of over 25% • The majority of revenue is from software with services representing 46% of revenues in 2010, decreasing to 30% by 2015 • Cloud computing, increased deployment model competition, and availability concerns are drivers of DCIM in enterprise and service provider environments. © IDC Mar-18 16

Essential Guidance § Server virtualization is outpacing management & automation – This often creates Essential Guidance § Server virtualization is outpacing management & automation – This often creates more drain than gain. Investing in virtualization management is not a luxury § There is no one solution for datacenter design – Business oriented analysis of different application groups – what needs to stay where and why – Flexibility in design will allow more rapid adaptation of datacenter to business needs § It’s all about management – Datacenter Infrastructure Management is not another software solution, but the focal point through which IT infrastructure is aligned with business – IT is but one element in these solutions and we are still some distance from fully integrated DCIM © IDC Mar-18 17

Thank You Gideon Lopez IDC Israel Country Manager glopez@idc. com 054 -3171066 © IDC Thank You Gideon Lopez IDC Israel Country Manager [email protected] com 054 -3171066 © IDC Mar-18