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International SIP 2004 B 2 BUA: « The Cornerstone of Convergence for Prepaid » International SIP 2004 B 2 BUA: « The Cornerstone of Convergence for Prepaid » Christian MARI Sr. Product Manager FERMA

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for Slide 2 Prepaid 2

FERMA a worldwide Company • Founded in 1983 • Offices in 7 countries • FERMA a worldwide Company • Founded in 1983 • Offices in 7 countries • 100 % subsidiary Zodiac Group (1. 5 billion € turnover) • Turnover 2001 -2002 : 50 Million € • 280+ employees – 140+ in product development – 70+ in field and support • Products deployed in 50+ countries International SIP 2004 / B 2 BUA Convergence for Slide 3 Prepaid 3

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for Slide 4 Prepaid 4

Market Analysis By the end of 2002, over half of the world’s mobile customers Market Analysis By the end of 2002, over half of the world’s mobile customers were using prepaid services and thus generating over one-quarter of total mobile revenues per year Forecasted prepaid subscribers by 2010 (Source Baskerville 2002) International SIP 2004 / B 2 BUA Convergence for Slide 5 Prepaid 5

Market Analysis Pre. Paid’s Role q Payment and Rating solution for all Voice, Data Market Analysis Pre. Paid’s Role q Payment and Rating solution for all Voice, Data and Content related services, no matter what bearer or terminal used q Service Enabler: enable the delivery of value-added, billable services q Control the user experience International SIP 2004 / B 2 BUA Convergence for Slide 6 Prepaid 6

Prepaid: key role for enabling multimedia services Prepaid challenges: « Bouquet » of services Prepaid: key role for enabling multimedia services Prepaid challenges: « Bouquet » of services Deal with increasing number of services in a flexible way in order to create offers adapted to the market • • Student pack: 30 SMS + 10 e-mail + Chat + Ring Tone Business pack: 3 h airtime + Unified Voice mail + MMS +Internet browsing « Easy-to-use services payment » Introduce new, simple payment mechanisms adapted to the new commercial offers and services. Real-time voice/SMS/data rating International SIP 2004 / B 2 BUA Convergence for Slide 7 Prepaid 7

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for Slide 8 Prepaid 8

Logical architecture 1/6 User Account – MULTIPLE BALANCES User Account Management • Money Credit Logical architecture 1/6 User Account – MULTIPLE BALANCES User Account Management • Money Credit • Airtime Credit Rating Top-Up Marketing Package • Message Credit – LIFE CYCLE Event Volume Control Self Care • User State Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for Slide 9 Prepaid 9

Logical architecture 2/6 Rating - Rating Type User Account Management Rating Top-Up • Duration Logical architecture 2/6 Rating - Rating Type User Account Management Rating Top-Up • Duration (Voice Call, Voice Browsing) Marketing Package • Message (SMS, MMS) • Content (Picture, Ringtone, URL) – Real Time Rating Event Volume Control Self Care Control • Determine Cost • Advice of Charge • Apply the Charge Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 10 Prepaid 10

Logical architecture 3/6 TOP-UP User Account Management Rating Event Volume Control Top-Up – Advanced Logical architecture 3/6 TOP-UP User Account Management Rating Event Volume Control Top-Up – Advanced Top-Up functionalities Marketing Package Self Care • • • Voice ATM E-Recharge USSD, SMS POS WEB Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 11 Prepaid 11

Logical architecture 4/6 SELF-CARE User Account Management – Multi-channel • Voice Rating Event Volume Logical architecture 4/6 SELF-CARE User Account Management – Multi-channel • Voice Rating Event Volume Control Top-Up Marketing Package • USSD, SMS • WEB Self Care Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 12 Prepaid 12

Logical architecture 5/6 Marketing Package User Account Management Rating Event Volume Control Top-Up “Bouquet” Logical architecture 5/6 Marketing Package User Account Management Rating Event Volume Control Top-Up “Bouquet” of service. Example: Marketing Package Self Care Control Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 13 Prepaid Data Info Service Subscription…. . € 9. 99/month. Alerts………………. . € 0. 20/ea. On demand ………€ 0. 50/10 min. IM Chat Subscription…………€ 8. 99/month. Subscription based € 0. 39/3 min. On demand…………. € 0. 005 per Message MMS Subscription ……. . . € 5/month. Per 20 Messages On demand………. . € 0. 5 per Message Internet Browsing Subscription ……. € 7/month. Per 30 Min or 2 Mbytes On demand………. . € 0. 50/10 min. 13

Logical architecture 6/6 (Call) Control User Account Management - Real Time generic part • Logical architecture 6/6 (Call) Control User Account Management - Real Time generic part • Event Volume Control Top-Up Marketing Package Self Care • Authentication • Pre-Delivery Triggers • Rating Fraud Control Interception - Real Time specific part 1. Prepaid Logical Architecture International SIP 2004 / B 2 BUA Convergence for. Slide 14 Prepaid Session – based (duration, volume) 2. Message – based 3. Control Content - based 14

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for. Slide 15 Prepaid 15

Role of B 2 BUA in a Prepaid Architecture 1. Interception of SIP signaling. Role of B 2 BUA in a Prepaid Architecture 1. Interception of SIP signaling. User Account Management 2. Authorize transaction. Rating 3. Forward SIP Signaling Top-Up 4. Rate the transaction. Self Care 5. Cut the transaction at credit expiration. SIP B 2 BUA SI P eq ue R P SI International SIP 2004 / B 2 BUA Convergence for. Slide 16 Prepaid e qu st st Re 16 Marketing Package

Applications All SIP based services ! • For Voice IP Trunking. IP • 2. Applications All SIP based services ! • For Voice IP Trunking. IP • 2. 5 G – Push to Talk – Instant Messaging • 3. G – Video Messaging • Broadband. – Online games – Video on demand International SIP 2004 / B 2 BUA Convergence for. Slide 17 Prepaid 17

Voice Call (1) rized Yes Auth o Rating Top-Up D Self Care g in Voice Call (1) rized Yes Auth o Rating Top-Up D Self Care g in l ia STP IAM MGC IAM SGW SIP INVIT E B 2 BUA Control X RC C MGW OK Access Network P SI VITE IN MGC IA M X CR NGN Core SGW IAM OK STP MGW g Ringin International SIP 2004 / B 2 BUA Convergence for. Slide 18 Prepaid 18 Marketing Package ? User Account

Voice Call (2) User Account g ck Ba ne To in R Self Care Voice Call (2) User Account g ck Ba ne To in R Self Care STP ACM MGC SGW B 2 BUA Control P SI 3 18 MGW Access Network SIP 183 MGC AC M NGN Core SGW ACM STP MGW g Ringin International SIP 2004 / B 2 BUA Convergence for. Slide 19 Prepaid 19 Marketing Package Rating Top-Up

Voice Call (3) User Account St a Ra rt te STP ANM MGC ANM Voice Call (3) User Account St a Ra rt te STP ANM MGC ANM SGW MGW CX B 2 BUA Control SIP ACK P SI 0 20 MO OK Access Network SIP 200 Self Care SIP K AC MGC AN M NGN Core SGW ANM STP MGW p Hangu International SIP 2004 / B 2 BUA Convergence for. Slide 20 Prepaid 20 Marketing Package Rating Top-Up

Instant Messaging (Subscription) r Autho Subscribe ok 200 OK Subscribe 200 OK B 2 Instant Messaging (Subscription) r Autho Subscribe ok 200 OK Subscribe 200 OK B 2 BUA Control GGSN SGSN Location Server Self Care DNS Inbound Outbound Proxy be cri K 0 O 20 DNS bs Su A Home Network Rating Top-Up Outbound Inbound Proxy Subscribe 200 OK Location Server GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 21 Prepaid 21 Marketing Package A User Account ized ?

Instant Messaging (Presence update) User Account 200 OK NOTIFY [B not signed-in] 200 OK Instant Messaging (Presence update) User Account 200 OK NOTIFY [B not signed-in] 200 OK B 2 BUA Control GGSN SGSN Location Server Rating Top-Up DNS Inbound Outbound Proxy [B A Home Network Self Care FY -in] TI NO gned i ts no K 0 O 20 DNS NOTIFY [B not signed-in] Outbound Inbound Proxy 200 OK Location Server GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 22 Prepaid 22 Marketing Package A NOTIFY [B not signed-in]

Instant Messaging (B Signs-in) User Account 200 OK Location Server Rating Top-Up NOTIFY [B Instant Messaging (B Signs-in) User Account 200 OK Location Server Rating Top-Up NOTIFY [B signed -in] 200 OK B 2 BUA Control GGSN SGSN DNS Inbound Outbound Proxy K 0 O 20 Outbound Inbound Proxy NOTIFY [B signed-in] 200 OK Location Server REGISTER DNS FY TI in] NO ed n sig [B A Home Network Self Care GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 23 Prepaid 200 OK 23 B Marketing Package A NOTIFY [B signed -in]

Instant Messaging (A chats to B) User Account DNS Inbound Outbound Proxy DNS E Instant Messaging (A chats to B) User Account DNS Inbound Outbound Proxy DNS E AG !] SS ME Man i! [H K 0 O 20 A Home Network Outbound Inbound Proxy LOCATE : B Location Server [email protected] 1. 2. 3 GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 24 Prepaid Self Care MES SAG [Hi ! Ma E n !] 200 OK 24 H i an ! ! 200 OK Location Server Rating Top-Up ok M GGSN SGSN MESSAGE [Hi ! Man !] 200 OK Apply Charge B 2 BUA Control B Marketing Package A MESSAGE [Hi ! Man !]

Instant Messaging (B chats to A) User Account U? OR MESSAGE [ORU? ] 200 Instant Messaging (B chats to A) User Account U? OR MESSAGE [ORU? ] 200 OK Locate A Location Server B 2 BUA Control Rating Top-Up GE SSA ME U? ] [OR GGSN SGSN Inbound Outbound Proxy Self Care DNS [email protected] 1. 2. 3 A Home Network 0 20 OK DNS MESSAGE [ORU? ] Outbound Inbound Proxy Location Server GGSN SGSN B Home Network International SIP 2004 / B 2 BUA Convergence for. Slide 25 Prepaid MESSAGE [ORU? ] 200 OK 25 B Marketing Package A

Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical Topics 4 Ferma’s Company profile 4 Prepaid Marketplace 2003/2004 – analysis 4 Prepaid Logical architecture 4 B 2 BUA in a Prepaid Architecture 4 Role 4 Applications 4 Use Cases 4 Keynotes International SIP 2004 / B 2 BUA Convergence for. Slide 26 Prepaid 26

Keynotes • Prepaid users shall have the possibility to use and pay all new Keynotes • Prepaid users shall have the possibility to use and pay all new services. • B 2 BUA is a Prepaid enabler for all new convergent services. • The future killer-apps shall target all users regardless their payments method. • 70 % of wireless users will be Prepaid by 2006. Don’t forget them … International SIP 2004 / B 2 BUA Convergence for. Slide 27 Prepaid 27

Contacts n. M Christia ARI anager roduct M keting P Mar Dolet 7 2552 Contacts n. M Christia ARI anager roduct M keting P Mar Dolet 7 2552 e 3 680 0 Etienne – Franc 60 Rue alakoff Cedex 0 – Mobile : +3 9 92245 M+33 146 12 55 rma. fr [email protected] one : . m Ph christian Email : International SIP 2004 / B 2 BUA Convergence for. Slide 28 Prepaid 28