INFLUENCE OF PACKAGING AND MERCHANDISING ON CONSUMER BUYING BEHAVIOR Made by Roman Korobeinikov
Table of contents Packaging Merchandising Customers Packaging sells itself Visual Merchandising Silent service
Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.
Merchandising i s the methods, practices, and operations used to promote and sustain certain categories of commercial activity.
Customers When you are trying to influence your customers, you need to find out exactly who they are. Figure out what the market niche is and the different market trends for your customer group.
Packaging sells itself Studies have shown that over 70 percent of purchasing decisions are made in the store. Your package must immediately convince the customers to purchase the product the moment they see it.
Visual Merchandising Visual merchandisin g involves the presentation of goods and products in a retail selling environment that encourages customer purchases.
Silent service Another way of thinking about merchandising is that it provides ‘silent service’ for consumers, helping them to find products more easily, providing inspiration and solutions, advising on product information etc. , and all without the help of a sales person.
Conclusion Packaging and merchandising are things you need to look at often. Most companies are constantly looking for ways to improve their packaging and M and make it friendlier to the customers. Make sure you spend the right amount of time on your packaging and M so you can keep your customers coming back for more.
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