- Количество слайдов: 22
IMPLEMENTING PREPAID CALLING SERVICES IN LATIN AMERICA 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Who Is Wireless Solutions International (WSI)? Ø Staffed by a multi-disciplinary team of telecom specialists with a wide range of operator experience and international project management expertise Ø Dedicated to the on-site implementation of valueadded services in the telecommunications industry Ø Total ‘turnkey’ solutions from pre-sale system acquisition through to commercial implementation and post-implementation support and system maintenance Ø WSI’s staff has implemented prepaid systems across 4 continents and numerous network operators 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI Will: 1. Assume stewardship of implementation 2. 3. 4. 5. issues Develop a project management timeline and ensure scheduled deliverables are achieved Ensure fastest time-to-market possible Share/apply ‘best practices’ from other operators’ experiences to each installation Educate/train operator’s personnel to become self-sufficient in on-going operations, program development and system maintenance 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI’s CLIENTS IN BRAZIL 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
AMAZÔNIA AMERICEL TELEMIG TELET 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
q World’s largest Wireless Local Loop implementation q 17 States q Pop: 125 Million q Area: 60% of U. S. 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Prepaid Disposable Accounts v Inherently non-rechargeable v Intended to use until balance exhausted and thrown away v Generally distributed with a set of simple of features • although not to be required simple! v Aimed at transient market segments v Require strict audit and fraud controls v Generally have a useful shelf life/expiry date 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Calling Card Characteristics v Flexible tariff structures v v White lists, black lists, free numbers, etc. Security measures v v Follow-on calling Conference calling Called number restrictions v v v Call Management v v Peak/ Offpeak, Promotional, Holiday, Time-of-Day, Country-to-Country v Passcode, # of calls, max. length of calls, etc. Real-time credit control v v v Credit ceiling Multiple language announcements National & International calling Operator fallback Single or multiple users per account Services can be enhanced with: v v v 3/18/2018 Voice dialing Voice mail services Abbreviated dialing WIRELESS SOLUTIONS INTERNATIONAL INC.
Calling Card Procedure In general terms, to access a Calling Account Service, a caller does the following: ü Dials the Prepaid Calling Services access code (e. g. a 0800 ü ü ü number) The caller then hears the agency’s branded greeting such as; “Welcome to Genesis’ Long Distance Calling Card Service” or "Welcome to Renato Morgado’s Prepaid Card Service" The caller listens to a short main menu, designed to either accept an account number or access more options. This allows frequent users to quickly complete their tasks. The caller then enters the account PIN. The caller then enters the desired destination number. If the PIN is associated with a Prepaid card, the subscriber is then played an announcement informing them of the balance they have remaining on the account and the call is completed. 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Calling Card Procedure (2) All Inbound Calls Forward to Service Node to Verify PIN and Balance (1) Dial Access Number Network Switch (3) Hairpin call back to switch (Service Node rates calls in real-time) (4) Outbound Call Placed 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Prepaid Benefits – End User Attractiveness Pre Paid Attributes The fact that Pre paid avoids unpleasant surprises in the monthly bill, provides control over expenses and is ideal for young people and students are the most important features of the Pre PRE PAID Paid plan PRE PAID PLAN ATTRIBUTES ASSESSMENT 19% A 8% 11% 15% ATTRIBUTES PROBED 20% 27% A- 60 days card validity B C 12% 9% 9% 18% 4% 10% D 5% 4% 6% 22% 13% 21% 25% 13% 18% 39% 24% 48% C- Voice mail resource E 8% 8% F 9% 4% 7% 11% 20% 11% 26% 27% 26% 43% 2% G 7% B- Cards allows a certain number of calls, at specific per minute rates plus connection cost 10% 21% 2 3 4 5 Highly positive Source: Market Survey 3/18/2018 E- No monthly fees F- Ideal for young people, kids, and students 57% 3% Highly negative D- Benefit to totally control expenses, and can use for long distance calls WIRELESS SOLUTIONS INTERNATIONAL INC. G- Avoids unpleasant monthly bill surprises
Prepaid Benefits END USER OPERATOR v Location independence v Cost Control v Simple, faster purchasing process v International Calling Capabilities v Anonymity v No contract; no monthly bill; no deposit v Low barrier to entry v v v v 3/18/2018 Prepayment Reduction in back office functions (“bad debt”/collections) Retention tool Low cost of acquisition Single platform; multiple markets Opens new distribution channels Account history available in real time Competitive offering WIRELESS SOLUTIONS INTERNATIONAL INC.
Project Management - Now the Fun Begins. . . l l WSI – on-site team of cross-functional telecom specialists Total ‘turnkey’ implementation 4 4 • Typical Prepaid implementation: 4 4 l Pre-sale system acquisition – supplier evaluation, selection & contract negotiation Commercial implementation – Marketing, Finance, Customer Service, Distribution System integration – Billing systems, financial/accounting, banking networks Post-implementation support and system maintenance 150 days to launch; (180 days inclusive of RFP, vendor evaluations and selection process) Approximately 2400 + man-days to implement Project tasks: 150+ Engineering & IT tasks 125+ Marketing & sales tasks 30+ Distribution tasks 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Commercial Activities Ø Ø Ø Business case development Financial Modeling Market research Product Specification Pricing Strategy (airtime, validity periods, denominations: units vs. minutes vs. currency) IVR & Voice Mail service logic/call-flow definition IVR & Voice Mail scripting/recording Card design Telephone set testing & selection Marketing Communications Branding Strategy 3/18/2018 Ø Ø Ø User manuals (content, design) Packaging concept Advertising briefs Mediaplan - TV, Radio, Press & Billboards POS & brochure development Distribution Strategy Packaging Strategy Dealer Compensation Strategies Development of promotional & training materials (Customer Service, Indirect & Direct Sales) Business Process design Regulatory – service filings Etc. . . WIRELESS SOLUTIONS INTERNATIONAL INC.
Technical Activities Request for Proposal Development Ø Vendor evaluations & negotiations Ø Implementation planning Ø Delivery Schedules Ø System Importation & Custom Clearance Ø Subscriber migration processes (pre-to-postpay & vice-versa) Ø Service provisioning (activations, deactivations, restore, suspensions, etc. ) Ø Switch meditation Ø Development, installation of, and training on, internal management reports Ø Tariff Table Updates (Promotions, LD/International Tariffs, New Rate Plans) Ø Customer Profile Data Entry Ø IT Operations Training 3/18/2018 Ø Ø Ø Interface Development & Support – Network Switches, Billing System, Banking Networks, Internet, IVRs, Voice Mail Customer Service Training and Desktop Requirements Value Card Provisioning & Test plans Telephone set Provisioning & Test plans Testing Production Platform Acceptance testing Unix administration & shell programming Database design, implementation & administration (Oracle, Sybase, SQL Server) Frontend design & development on Windows MS product family Internet/intranet design & implementation Etc…. . WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI’s CRM software allows end users (Customer Care, Network Operations Centers, Corporate stores, Dealers, Customers) secured access to account detail (via intra/internet) from any workstation. Ø Ø Ø Ø Add/delete user accounts Migrate service class Change account balance Reset passwords Modify account expiration dates View account history View provisioning log View usage & recharge reports on-line 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Account Information 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
Reports 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
WSI’s Integra Customer Relationship Management Internet dial-up at home location or roaming location All my bills are shown on-line! 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
System Integration – Distribution Unibanco Bradesco Negotiated contracts with national financial institutions ü 14, 000 POS Caixa Economica Federal ü “Soft” PINs ü Low cost channel ü Immediate Itau Visa Net Rede Card Am. Ex 3/18/2018 Developed interfaces to banking networks and Enhanced Service’s platform WIRELESS SOLUTIONS INTERNATIONAL INC.
System Implementation & Administration Alternatives v Service Development & Implementation 4 v Facilities Management 4 v Operator purchases, WSI implements and supports Turnkey Outsourcing 4 v Operator purchases, WSI implements, Operator supports WSI purchases, implements and supports Wholesale (Resale) 4 WSI purchases & resells wholesale minutes The primary difference between these 4 approaches is the time-to-market and capital expenditure required to implement the platform. 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.
H C S A U M GRACIAS Caracas, Dec. 2000 3/18/2018 WIRELESS SOLUTIONS INTERNATIONAL INC.