I. Business Description The bookshop's name is "Arsenal". Books are offered in 8 languages. Books to anyone's taste Audio books On-line order
Mission Statement. Our bookshop's mission is to find a part of soul of every person with the help of books from different parts of the world that can be suitable to anyone's taste and to present them knowledge and widen the boundaries of unfamiliar world of our readers. Vision Statement. Within 10 years to become the most successful and the biggest bookshop in the country. To be the place where people can find a book that they like and stay alone with their fantasy.
II. Industry profile and Overview. There are 360 publishers in RK Major part of bookshop industry is in Almaty -77% and Astana – 13% There 4135 libraries, 25. 14% of the population are their readers.
III. Business Strategy. No direct competitors, several indirect ones. Comparative table Bookshop "Arsenal" (Our. Company) "Gulyanda" "Книжный город" ("Book city") Price From 135 to 8100 From 420 to 7000 From 300 to 5000 Service Self - service (but also there is consultants) Location Kaskelen Abylaykhan st. 153 Almaty Tole bi st. 111 Shevchenko st. 112 Koktem district. 17 Almaty Rozibakiyev st. 283 Advertising campaign Billboards, posters, web - site Web - site
IV. Marketing Segment. Potential Customers of "Arsenal" Bookshop 2000 1000 23737 78919 Children till 15 Men 16 -62 and Women 16 -57 Eldery people 187132 Students of SDU Citizens of nearby villages
et r Po y al Fi ct In io fo n rm at io na l B io gr ap hy ri c to is H n tio Fi c re y te r io n at u te r Li M ys nc e Sc ie na l tio ad i Tr Fi ct ta sy Fa n ic is t ea l R Genres of books mostly preferable by people 9 8 7 6 5 4 3 2 1 0 Genres
Where people usually take the books Purchase Listen to audiobooks Read e-books Read books in print 41% Borrow No preference 51% 44% 33% 37% 8% 16% 19%
How often do people buy books 2 Often 13 10 5 Sometimes Seldom Never
Pricing: • Mark-up 35% • Range 135 -8100 KZT Advertising: • 3 billboard (3*(40000 KZT for 3*6 sq. m. ) • 20 posters (600 KZT for * 20 posters of A 1, A 2 format) • Overall: 132000 KZT
V. Management Segment. Form of ownership is LLP Functional Departmentalization Director Assem Nurbayeva R&D manager Aidos Kuanyshbek Sales Manager Dayana Tumenbayeva Accountant Ayan Akhym
VI. Start-up segment. Start - up cost 400000 350000 300000 250000 200000 150000 Start - up cost 100000 50000 0 Needed Facilities Totally, Initial Advertising Salary expenses we need 828000 KZT. Loan proposal: we can give by $2500. Overall it is $10000 or 1810000 KZT
VII. Financial segment. Sezon Cost month per Totalmonthly income (KZT) January-Febrary 866250 1683560 March-April 860250 1694900 May-July 973750 1896185 August-October 877750 1891325 November. December 2696575 1515500 Yearly income (KZT) 23512600
Projected (proforma) income statement. Yearly income: 23512600 KZT Cost of books per year: 1203850 KZT Salary expenses: 3360000 KZT Taxes: 4496920 KZT Advertising expenses: 504000 KZT Rent: 1008000 KZT Utility: electricity 20000 KZT Net income: 2085180 KZT
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