History Sports sponsorship Advertising Contour bottle design Act

History Sports sponsorship Advertising Contour bottle design Act of charity Interesting facts

History

Coca-Cola is the most popular and biggest-selling soft drink in history, as well as one of the best known products in the world. It was created in Atlanta, Georgia, by Dr. John S Pemberton in 1886. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Even though Coca-Cola may have started in the United States, its popularity is universal. Today, you can find Coke in every part of the world. 1.6 billion servings per day.

In 1888 Pemberton has sold the rights to drink release. And in 1892 the businessman of Asa Griggs Candler possessing the rights to "Coca-Cola", has based the company «The Coca-Cola Company» which is engaged in manufacture of Coca-Cola and until now. The first bottling of Coca-Cola occurred in Vicksburg, Mississippi , at the Biedenharn Candy Company in 1891. Coca-Cola was sold in bottles for the first time on March 12, 1894.

For the first time in Russia Company "Coca-Cola" drinks have appeared for the first time in the USSR in 1979 during preparation of the Olympic games in Moscow. Definitively on the market of the country the company has entered during reorganization in 1988

Sports sponsorship

Coca-Cola was the first commercial sponsor of the Olympic games , at the 1928 games in Amsterdam , and has been an Olympics sponsor ever since. Since 1978, Coca-Cola has sponsored each FIFA World Cup , and other competitions organized by FIFA. Coca-Cola is the official soft drink of many collegiate football teams throughout the nation. In England, Coca-Cola is the main sponsor of The Football League

Coca-Cola's advertising has significantly affected American culture , and it is frequently credited with inventing the modern image of Santa Claus as an old man in a red-and-white Although the company start using the red-and-white Santa image in the 1930s, with its winter advertising campaigns illustrated by Haddon Sundblom , the motif was already common.

Coca-Cola Uses a relief bottle for, that to underline difference of the drink from all other soft drinks

Act of charity

According to WWF, in the world remains only 22 000 polar bears, and the organization carries them to a category of the most vulnerable kinds suffering from global climatic changes. The Coca-Cola Company has joined programs for helping polar bears.

For last 3 years over 2,5 million dollars is invested in the African fund Coca-Cola of struggle against AIDS.

Interesting facts

Coca-Cola - the most expensive brand in the world in 2006-2009. Every second in the world 8000 glasses of drinks are drunk.

If all made Coca-Cola to distribute in bottles to all inhabitants of the planet, each of us would receive on 1500 bottles.

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