Group #2 Myrzakhanov Alibek 20102328 Galperina Dina 20110093

Group #2 Myrzakhanov Alibek 20102328 Galperina Dina 20110093 Nurbayev Tanat 20051975 Keneyeva Aida 20093058 Mukasheva Botagoz 20090449 Zakariyanov Rinat

About the company Formed in Watertown in 1994 Started with providing software solutions Over 400 online communities More than 200 employee Community members in 95 countries

Mission To drive real results and impact your brand – turning discovery and inspiration into action. Goal Create and manage communities for clients Objectives To have $ 100 mln in revenue by

Decision: ACCEPT 1. Good way to expand business sphere 2. $ 3. 7 bln in 2011 3. Social media marketing is on the raise 4. No leader (opportunity to grab market) 5. Additional revenue from communities

SWOT Analysis and Gap Analysis Weaknesses • Have no distinct advantage • A lot of competitors • Has only 15% B 2 C Opportunities • Begin Word of Mouth (WOM) • To reach $150 mln within 3 years • Involve new costumers • Open new offices • Become the leader in WOM Threats • Huge market of WOM • Break company’s promise of authenticity and transparency • Negative effect of WOMStrengths • Well organized • Costumer care • Get immediate feedback

Sales STRATEGIC PLANNING GAP 2004 2009 2011$5 MLN $36 MLN $100 MLN

Dsa Dsada. Market Penetration: • Open new offices • Decrease prices • Attract non-users of the products • Competitors’ customers Product Development: • Word Of Mouth (WOM) • Make advertisements • Flash mobs Market Development: • Australia (Sydney) • Asia • B 2 B (social networks) • B 2 B (advertising agencies) Diversification : • B 2 C business (Simmons)

Greatness Independence Hospitality Freedom

Expensive Cars Traffic Jams Medeo. Chimbulak

Conclusion Thoughts of Kazakhstani people Thoughts of Foreign people

Thank you for your attention!