Green Light Thinking Creative techniques Green Light

Green Light Thinking Creative techniques

Green Light Thinking Marina Efremova

Suggested Techniques for Stimulating Ideas SAFE BET THE CREATIVE RANGE EXTREM E OPTION Marina Efremova

Suggested Techniques for Stimulating Ideas Marina Efremova

Suggested Techniques for Stimulating Ideas Marina Efremova

Create an imaginary person, possibly based on someone in real life Martynova E.

Sir Bernard Ingham ‘I have to tell you that is not the first topic of conversation in the “Two Ferrets” at Hebden Bridge. ’ Martynova E.

Snakes and ladders gs ve thin et t fi g ‘Wha elp me g h would achievin to closer tive? ’ y objec m Martynova E. ‘What could I do to make the snakes smaller so as to limit their ability to stop me reaching my goal? ’ ‘Wh a mak t could e long this la I do to d get er and der h nea rer elp me obje my ctiv e? ’

Forced Combinations ( a matrix for a photocall) Filatova A.

Forced Combinations ( a matrix for naming a building)

Forced Combinations (listing of attributes)

Advantages and Disadvantages of the technique q It is not suitable if there is only one solution q If there is a particular issue to spend time on q Extremely useful for photocalls q Generates a large number of permutations I a very short period of time q Creates new relationships different elements of

Random-word technique CHOOSING A WORD AT RANDOM Example: Chosen word – Serbia Ideas – ‘Strategic strike on heart disease’, ‘War on heart disease’

EXPLORE OTHER OPTIONS