Good Communications Starts on the Inside 2013

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  Good Communications Starts on the Inside Good Communications Starts on the Inside

  2013 Edelman Trust Barometer In 2013 Trust Barometer reveals that academics, technical experts and 2013 Edelman Trust Barometer In 2013 Trust Barometer reveals that academics, technical experts and a person like yourself are nearly twice as trusted as a chief executive or government official.

Content Development is a Two Prong Approach: Existing New SHARE! Content Development is a Two Prong Approach: Existing New SHARE!

  Planning Considerations  Audit  Goals / Objectives  Research / Budget  Technology/Monitoring Planning Considerations Audit Goals / Objectives Research / Budget Technology/Monitoring Distribution/Channels Communications/Content Engagement Measurement

PR Practice #1: The PR Policymaker Diane Gomez, PR Manager, PRSA •  Developed policy objectivesPR Practice #1: The PR Policymaker Diane Gomez, PR Manager, PRSA • Developed policy objectives • Audited social media properties • Communicated policy to employees

Приморских таможенников уволят за видеоролик о своей работе Амурских гаишников в свое время постигла та жеПриморских таможенников уволят за видеоролик о своей работе Амурских гаишников в свое время постигла та же участь Между тем, свой неоднозначный ролик о работе сняли и сотрудники МТС. О работе они рассказали в «гимне» компании. PR Practice #1: The PR Policymaker

PR Practice #2: Internal Collaboration Generator Geno Church, VP, Brains on Fire •  Knows sharingPR Practice #2: Internal Collaboration Generator Geno Church, VP, Brains on Fire • Knows sharing is fundamental for internal innovation • Uses Base Camp for internal project management • Supports internal collaboration

PR Practice #3: New Technology Tester Jason Kintzler, Founder, Pitch. Engine •  Understands how newPR Practice #3: New Technology Tester Jason Kintzler, Founder, Pitch. Engine • Understands how new technologies are being applied in practical ways • Gains a broad understanding of most popular tools and how they will help to address a client’s specific needs

PR Practice #4: The COMMS Organizer Priya Ramesh, PR Director, CRT/tanaka •  Uses a monitor/listen/PR Practice #4: The COMMS Organizer Priya Ramesh, PR Director, CRT/tanaka • Uses a monitor/listen/ response strategy • Educates customer service team on how to respond with the appropriate brand tone

PR Practice #5: The Pre-Crisis Doctor Mary Demming Barger, CEO at The Barber Group • PR Practice #5: The Pre-Crisis Doctor Mary Demming Barger, CEO at The Barber Group • Plans for crisis with a detailed comment response chart • Determines the timing of the message via different social channels

PR Practice #6: The Relationship Analyzer Deirdre Breakenridge, CEO, Pure Performance •  Visualizes the strengthsPR Practice #6: The Relationship Analyzer Deirdre Breakenridge, CEO, Pure Performance • Visualizes the strengths and weaknesses of relationships through technology • Uses different channel strategies to grow relationships for long term

PR Practice #7: The Reputation Task Force Member Sentiment Co. Reppy Maniger, Director, Sentiment on SteroidsPR Practice #7: The Reputation Task Force Member Sentiment Co. Reppy Maniger, Director, Sentiment on Steroids • Builds the human face of the company • Educates peers on the brand values and voice

PR Practice #8: The Master of the Metrics  Valerie Mehran Simon, Marketing, Social Media atPR Practice #8: The Master of the Metrics Valerie Mehran Simon, Marketing, Social Media at Summit Medical Group • Assesses speed or length of promotional cycle, measures ROI

PR Practice #8: The Master of the Metrics PR Practice #8: The Master of the Metrics

THE MAKING OF THE HYBRID PROFESSIONAL The PR Agency of the Future THE MAKING OF THE HYBRID PROFESSIONAL The PR Agency of the Future

PR Practice #8: The Master of the Metrics PR Practice #8: The Master of the Metrics

  PR Expanded: Eight New Practices  PR Expanded: Eight New Practices

  www. 8 prpractices. com www. 8 prpractices. com

  Questions ? sergeisamoilenko@gmail. com Questions ? [email protected] com




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