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Getting Connected: Social Media’s and Networking Social Media Marketing Presented by: Suzie Sands 360 Getting Connected: Social Media’s and Networking Social Media Marketing Presented by: Suzie Sands 360 training. com Scott Naill & Tony Trapp Upper Valley JVS HVAC/R Program

We don’t need no stinkin’ social marketing…. . or do we? • What is We don’t need no stinkin’ social marketing…. . or do we? • What is it? – Blogs – Twitter – Facebook – Marketing/Branding

What you will get from today’s presentation A working overview of social media and What you will get from today’s presentation A working overview of social media and some considerations of how it might impact your marketing efforts? • Definitely A complete answer on whether or not social media marketing is right for you and how you should implement it? • Not a chance

So, what is social media marketing? • At its most basic, it is a So, what is social media marketing? • At its most basic, it is a means of communication that transforms a monologue into a dialogue • It transforms people from content readers into content providers • A snapshot of some current social media sites on the web can be found at http: //www. seomoz. org/article/social-media-marketing-tactics Social Media Popularity Around The World Internet Users in Select Countries Who Have Created a Social Network Profile as of 2009

Obsolescence disclaimer Today’s presentation is chock full of information that will probably all be Obsolescence disclaimer Today’s presentation is chock full of information that will probably all be superseded, laughable, or just plain wrong in six months. This is not the fault of the presenters. This stuff just changes that fast.

Social Media are on the cutting edge of technology. Right? Well, not so much. Social Media are on the cutting edge of technology. Right? Well, not so much. It’s been around for a while • Bulletin board systems & Internet Relay Chat (IRC) – 1980 s • Usenet Newsgroups “Threaded Discussions”-BLOGS • Commercial online services & ICQ (precursor to instant messaging)– 1980 s & 1990 s Ø Compuserve, Prodigy, AOL • World Wide Web – publicly available in 1991 Ø Discussion forums

Cutting Edge (continued) • File sharing sites– 2000 Ø Napster, Limewire & Pirate Bay Cutting Edge (continued) • File sharing sites– 2000 Ø Napster, Limewire & Pirate Bay • Social networking sites – 2002 Ø Friendster (‘ 02), My. Space (‘ 04), Facebook (‘ 07) • Media sharing sites – 2004 Ø Flickr (‘ 04), You. Tube (‘ 05) • Social bookmarking – 2006 Ø Digg, Stumble. Upon, Reddit, Del. icio. us • Real time statusphere – 2008 Ø Twitter

Let’s take a look, shall we? • Facebook Ø http: //www. facebook. com/uppervalleyhvacr • Let’s take a look, shall we? • Facebook Ø http: //www. facebook. com/uppervalleyhvacr • You. Tube Ø http: //www. youtube. com/uppervalleyhvacr • Twitter Ø http: //twitter. com/uppervalleyhvac Ø Linked. In Ø http: //www. linkedin. com/

Why should we consider marketing on social media? Our customers are already there…. . Why should we consider marketing on social media? Our customers are already there…. . students SITE UNIQUE VISITORS MONTHLY VISITS facebook. com 68, 557, 534 1, 191, 373, 339 myspace. com 58, 555, 800 810, 153, 536 twitter. com 5, 979, 052 54, 218, 731 These numbers reflect monthly counts for January, 2009. Source: compete. com

Marketing on social media? (continued) The demographics are getting broader Marketing on social media? (continued) The demographics are getting broader

Marketing on social media? (continued) Our customers are embracing the new media • Students Marketing on social media? (continued) Our customers are embracing the new media • Students have largely grown beyond email as a communication channel except with their grandparents • Students would rather text than talk • Students believe mass media marketing messages have little credibility • Students have conquered information overload – they ignore it and seek out what they need when they need it • Students still seek out peers to get input on buying decisions • Students will tolerate a moderate amount of marketing on the new media

Texting……… Word or phrase Abbreviation(s) Been There Done That BTDT Go For It GFI Texting……… Word or phrase Abbreviation(s) Been There Done That BTDT Go For It GFI Parents Over Shoulder POS Excellent XLNT By the way btw Got to go g 2 g or gtg Unpleasant Visual UV I don't know idk In my humble opinion imho In my opinion imo Just kidding jk You Know What You Can Do YKWYCD

Who is already in the social media marketing game? Some of the biggest businesses Who is already in the social media marketing game? Some of the biggest businesses in the world • • AT&T – Flickr, You. Tube, a fan page Best Buy – Twitter, blogs, “Blue Shirt Nation” (network) Bigelow Tea – My. Space, Facebook, Twitter Direc. TV – Facebook, Twitter Fidelity Investments – podcasts H&R Block – Twitter, Facebook Luxor Hotel & Casino – Twitter, Facebook, You. Tube, blogs National Geographic – Twitter, Facebook, You. Tube, My. Space

What does a successful campaign look like? Some of the best of 2009 • What does a successful campaign look like? Some of the best of 2009 • Barack Obama – has 6 million Facebook fans Ø http: //www. facebook. com/barackobama • BMW – “What Drives You” graffiti contest Ø http: //puregraffitiwall. com/ • Papa John’s Pizza – grew Facebook fans to 200, 000 in 2 months Ø http: //www. facebook. com/papajohns • Coca Cola – because of large brand equity, a “softer sell” Ø http: //www. facebook. com/coca-cola Source: http: //www. insidefacebook. com/

Social Media Marketing – The Cost • There is no monetary cost at all Social Media Marketing – The Cost • There is no monetary cost at all to set your company up on Facebook, You. Tube, Twitter, etc. • Social Media are labor intensive! Ø Facebook example o Setting up the account – 15 minutes o Creating a plain page – 10 minutes o Customizing your page – 1 week (If you have prior experience • Providing content – Never ending. These media have an insatiable appetite for content. The content is what attracts the customer

Social Media Marketing – The Reason • Recognize that social media are dialogues – Social Media Marketing – The Reason • Recognize that social media are dialogues – people will not always say what you want to hear • Don’t ignore the inevitable – your students are now, or will be on social media. • “Beware of what you post!”

Creative Concept-Branding “Everything We Do Is Marketing” • “A Brand is a Trademark or Creative Concept-Branding “Everything We Do Is Marketing” • “A Brand is a Trademark or a distinctive name identifying or representing a product or service”. • Serves as a unifying element • Everything that makes them think of you

Student Handout Student Handout

Follow-Up Postcards Follow-Up Postcards

T-Shirt Handout • “A person wearing a black T-shirt without a brand name is T-Shirt Handout • “A person wearing a black T-shirt without a brand name is simply wearing it. ”- “Build Your Own Brand” by Doug Dovarak

T-Shirt Handout • A black T-shirt with a brand name on it is more T-Shirt Handout • A black T-shirt with a brand name on it is more than just clothing. - “Build Your Own Brand” by Doug Dovarak

Display Banner Display Banner

Website/Landing Page Website/Landing Page

Movie Theatre Promo Movie Theatre Promo

Social Media Marketing-Q & A Questions & Educated Guesses, Semi-logical Deductions, and Wildly Unfounded Social Media Marketing-Q & A Questions & Educated Guesses, Semi-logical Deductions, and Wildly Unfounded Speculations 360 Training. com uppervalleyhvacr. com

Contact Info Suzie Sands suzie. sands@360 training. com Scott Naill naills@uvjvs. org Tony Trapp Contact Info Suzie Sands suzie. [email protected] training. com Scott Naill [email protected] org Tony Trapp [email protected] org uppervalleyhvacr. com