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Expanding With New Additions: Mobile Content, Streaming Media and More Drew Jennings Sr. Product Expanding With New Additions: Mobile Content, Streaming Media and More Drew Jennings Sr. Product Manager Mobile Content Cricket Communications, Inc.

Leap & Its Brands: Cricket and Jump Mobile are brands of Leap Wireless • Leap & Its Brands: Cricket and Jump Mobile are brands of Leap Wireless • International, Inc. [NASDAQ: LEAP], out of San Diego, CA. • Cricket is a simple, affordable, flat-rate wireless mobile phone service offering unlimited anytime minutes with no long-term contracts and no credit checks required. • Geared for the urban, mobile-dependent youth market, Jump Mobile is a low-cost prepaid wireless service with unlimited inbound and outbound text messaging, unlimited incoming calls from anywhere, and only 10 cents per minute for local and domestic long distance outgoing calls. 2 confidential/proprietary

Cricket is a simple, affordable, flat-rate wireless mobile phone service offering unlimited anytime minutes Cricket is a simple, affordable, flat-rate wireless mobile phone service offering unlimited anytime minutes with no long-term contracts and no credit checks required. With 1. 6 million customers, Cricket is the 8 th largest wireless carrier in the U. S. Spokane Salem Eugene Syracuse Boise Reno Modesto/Merced Salt Lake / Fresno Provo Visalia Buffalo Northern Colorado Omaha Denver Pueblo Santa Fe Phoenix Albuquerque Tucson Cricket® Markets 2 Lincoln Wichita Toledo Dayton Pittsburgh NW Knoxville Greensboro Arkansas Nashville Jonesboro Charlotte Tulsa Chattanooga Fort Smith Memphis Central Arkansas Macon Columbus confidential/proprietary

The Key: A Pulse on Customer Demographics Know your customers – What do they The Key: A Pulse on Customer Demographics Know your customers – What do they want? • There’s no longer one killer app – there’s a full spectrum of applications each with selling power to the various demographics - Wallpapers, music downloads, mobile blogging, ringbacks, streaming video, photo exchanges, etc. - Adoption of these applications are based on demographics – age, ethnicity, local culture - Fun Girl - Blingtones 2 confidential/proprietary

Delivering Personalized Applications Carriers need to deliver applications to meet customers desires while utilizing Delivering Personalized Applications Carriers need to deliver applications to meet customers desires while utilizing the latest technologies for delivery • Applications are based on revenue-generating opportunities and stickiness • The technologies delivering these applications can be key differentiators in personalization levels - 1 X and 1 x. EV-DO coupled with BREW, WAP, etc. for content delivery - Look for mobile content delivery platforms that provide more personalization capabilities 2 confidential/proprietary

Strategies to Expand Sales Strategies to Expand Sales

Content Sales Expansion • Expand existing content types • Offer new content types • Content Sales Expansion • Expand existing content types • Offer new content types • Bring content into new sales channels 2 confidential/proprietary

Expand Existing Content Types • Initial strategy should target frequent users • Next step: Expand Existing Content Types • Initial strategy should target frequent users • Next step: Focus on the underserved • Evolve the genre –Ringtone evolution is an example 2 confidential/proprietary

Evolve the Channel • WAP has finally arrived –Fuel, Preminet and others • Off Evolve the Channel • WAP has finally arrived –Fuel, Preminet and others • Off Portal Content is growing quickly 2 confidential/proprietary

Using WAP as a Mobile Content Delivery Platform WAP-enabled applications such as those powered Using WAP as a Mobile Content Delivery Platform WAP-enabled applications such as those powered by Motricity further lend to more personalization capabilities • With WAP portals, users can surf content and get what they want; not necessarily settle for the types of pre-set content “available” to them via their carrier - Carriers have the opportunity to track surfing habits and further refine their own mobile storefront content to package applications for various demographics • Pre-packaged content via mobile storefronts also enable customers to easily click and buy content 2 confidential/proprietary

Venture Into New Content Types • Handset independent content can instantly drive revenues –Ringback Venture Into New Content Types • Handset independent content can instantly drive revenues –Ringback tones are here –Voicemail Max • Streaming Media • UI customization 2 confidential/proprietary

Streaming Media Challenges • Handset capabilities • Network constraints • License holders 2 confidential/proprietary Streaming Media Challenges • Handset capabilities • Network constraints • License holders 2 confidential/proprietary

Are Streaming Services Feasible? • Operators need to work with content providers to drive Are Streaming Services Feasible? • Operators need to work with content providers to drive handset requirements • Business model should improve as services become commoditized • Look at off-network alternatives 2 confidential/proprietary

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