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UM Media Landscape - Q1 2012 - 06 08.pptx

  • Количество слайдов: 12

Digital landscape Digital landscape

Digital in Russia is on the 1 st place in Europe by number of Digital in Russia is on the 1 st place in Europe by number of internet users and still growing (penetration is only 49%) Number of internet users, mln ppl Internet audience and penetration in Russia 60. 00 50. 00 61, 2 mln 60% 50% 40. 00 40% 30. 00 22 mln 30% 20. 00 20% 10. 00 49% 43 mln 10% Russia Germany France UK Italy Turkey Source: com. Score World Metrix ; Age 15 +, Home & Work Locations* Spain 9 mln 6% 9% 12% 16% 28% 19% 34% 23% 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: TNS Web Index, FOM H 1 2011, Monthly Reach 12+

In April 2012 each second Russian was online Regions grow faster Russia cities 100 In April 2012 each second Russian was online Regions grow faster Russia cities 100 K + 41. 0 M +15% vs Apr 2011 Total 70. 8 M Russia cities <100 K 29. 8 M +49% vs Apr 2011 people; +27% vs April 2011 Source: TNS Web Index, FOМ, 12+ years old, monthly audience 3

Top 5 sites in Russia cover > 90% of runet All main sites Top 5 sites in Russia cover > 90% of runet All main sites are still local players 42. 4% 38. 6% 35. 9% 24. 3% 18. 9% 9. 5% 8. 4% 7. 4% 5. 6% 5. 2% 4. 9% 4. 5% 4. 0% 3. 1% 2. 8% Yandex (35 projects) Mail. ru (31 projects) Vk. com Odnoklassniki. ru Google(ru+com) Youtube. com Rambler (24 проекта) Wikipedia. org Fotostrana. ru Facebook. com Live. Journal. com Gismeteo. ru Avito. ru Qip. ru Biglion. ru 19, 148 17, 453 16, 240 10, 982 8, 519 4, 290 3, 801 3, 328 2, 549 2, 335 2, 226 2, 048 1, 791 1, 382 1, 259 Source: TNS Web Index, Russia 2012, Average Daily Reach, K people & % from 12 -54 years old. Cities 100 000+ thousands of people

Local Social networks are ahead Facebook shows the highest growth rate Total unique visitors Local Social networks are ahead Facebook shows the highest growth rate Total unique visitors (000) 60, 000 +15% 50, 000 40, 000 +9% 30, 000 +3% 20, 000 +41% 10, 000 +76% 0 Jan 2011 Feb Mar INTERNET Source: Com. Score, Jan - Dec 2011, 15+ Apr VKONTAKTE. RU May Jun Jul ODNOKLASSNIKI. RU Aug Sep FACEBOOK. COM Oct Nov TWITTER. COM Dec 2011

Most exclusive TA is in VK. com main people visit ~ 3 social networks Most exclusive TA is in VK. com main people visit ~ 3 social networks monthly Exclusive TA 25% 21% 8. 4 18% 7. 1 % from the social networks audience 14% 6. 3 12% 7% 4. 6 4. 1 Mln. p – 2. 4 mln p – 0. 8 mln p – 0. 5 mln p – 0. 2 mln p 3% 2. 4 1. 1 1 2 3 4 5 6 7+ # of social networks Source: TNS Web Index, April 2012, Monthly Reach, Russia 100 000+, 12 -54 old

Online audience uses different devices but PC, laptop and mobile are the main means Online audience uses different devices but PC, laptop and mobile are the main means to get online Desktop PC 80% 70% Mobile phone % Own Device 60% 50% Laptop/ Notebook Portable Mp 3 / video player 40% 30% Portable Games Console 20% 10% Tablet Internet. Connected TV 0% 0% 10% 20% 30% 40% 50% 60% % Use Device to Go Online QUESTION: “Which devices do you own and which have you used to access the internet in the past 6 months? ” - Size of the bubble represents % who own device. 70%

Mobile society Penetration of mobile in Russia is 134% (in Moscow 185%) Actually 87%** Mobile society Penetration of mobile in Russia is 134% (in Moscow 185%) Actually 87%** But only 20% (12, 3 mln ppl) use mobile to browse internet monthly and 0, 8 mln ppl use only mobile to browse internet*** THESE WILL CHANGE – EXPANSION OF SMARTPHONES Sources: * J’son and partners ** TNS MMI *** TNS web index, Russia, September 2011, Russia 100 000+, Monthly reach, Weekly reach, Daily reach IDC Russia

Competition of platforms and marketplaces Customized placement - targeting - applications - mobile search Competition of platforms and marketplaces Customized placement - targeting - applications - mobile search - geolocation Sources: IDC Russia

Internet audience of video hostings 32 000 users of video hostings in Russia Monthly Internet audience of video hostings 32 000 users of video hostings in Russia Monthly traffic (million people) A user spends 11 hours per month to watch video ** Mail. ru Видео 10. 3 Tvigle 7. 1 You. Tube 22. 1 Vkontakte Ролики 10. 8 Users watch 2, 6 billion of videos per month Яндекс Видео 19. 3 Smotri. com 11. 6 Ru. Tube 18. 1 Online video is becoming one of the most effective tools for promotion, which allows to share high-quality content and attract attention to the brand Source: J’son & Partners Consulting, Q 3 – Q 4 2011 **Сom. Score Video Metrix, May 2011, average, in the Internet

3 main saleshouses 3 main saleshouses

Local sellers are ahead in sales VI and Mail. ru control up to 80% Local sellers are ahead in sales VI and Mail. ru control up to 80% of the market 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 37% 2011 41% 35% 2012 (fcst) 38% 16% 7% IMHO + Index 20 Mail Group 7% Sol, HFS, Conde. Net 5% 7% Yandex (non IMHO) 7% Other Search share of top sellers Trends between top sellers* 600 500 7% 400 41% 300 1% 0. 1% Yandex Google Mail Rambler 200 Others 50% 100 0 Yandex. Direct 2008 Google Ad. Words 2009 Source: UM estimation & Openstat Dec 2011 2010 Begun 2011