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CONFIDENTIAL Frequently Used Template  CONFIDENTIAL Frequently Used Template

2 Text Text 2 X 2 CUBED Unit of measure * Footnote Source: Source  2 Text Text 2 X 2 CUBED Unit of measure * Footnote Source: Source

32 X 2 TOWER Unit of measure * Footnote Source: Source 32 X 2 TOWER Unit of measure * Footnote Source: Source

45 PS MARKETING Place Price. Product Package Positioning promotion. Product offering. Unit of measure * Footnote45 PS MARKETING Place Price. Product Package Positioning promotion. Product offering. Unit of measure * Footnote Source: Source

5 Strategy Skills Systems. Staff Shared values Structure Style 7 S Unit of measure * Footnote5 Strategy Skills Systems. Staff Shared values Structure Style 7 S Unit of measure * Footnote Source: Source

6 ARROW 3 D Unit of measure * Footnote Source: Source 6 ARROW 3 D Unit of measure * Footnote Source: Source

7 CUBES 1 3 D Unit of measure * Footnote Source: Source   7 CUBES 1 3 D Unit of measure * Footnote Source: Source

8 CUBES 2 3 D Unit of measure * Footnote Source: Source    8 CUBES 2 3 D Unit of measure * Footnote Source: Source

9 CUBES 3 3 D Unit of measure * Footnote Source: Source    9 CUBES 3 3 D Unit of measure * Footnote Source: Source

10 Text Text. CUTOUT 3 D Unit of measure * Footnote Source: Source 10 Text Text. CUTOUT 3 D Unit of measure * Footnote Source: Source

11 New entrant Suppliers Industry competitors Buyers Substitutes. FORCES AT WORK Unit of measure * Footnote11 New entrant Suppliers Industry competitors Buyers Substitutes. FORCES AT WORK Unit of measure * Footnote Source: Source

12 Text Text Text. JOINT Unit of measure * Footnote Source: Source 12 Text Text Text. JOINT Unit of measure * Footnote Source: Source

13 Text. LEVEL SEPARATE 4 Unit of measure * Footnote Source: Source  13 Text. LEVEL SEPARATE 4 Unit of measure * Footnote Source: Source

14 Text. LINEAR A 3 D Unit of measure * Footnote Source: Source 14 Text. LINEAR A 3 D Unit of measure * Footnote Source: Source

15 Text Text. LINEAR B 3 D Unit of measure * Footnote Source: Source 15 Text Text. LINEAR B 3 D Unit of measure * Footnote Source: Source

16 Text. LINEAR C 3 D Unit of measure * Footnote Source: Source 16 Text. LINEAR C 3 D Unit of measure * Footnote Source: Source

17 Text. LINEAR D 3 D Unit of measure * Footnote Source: Source 17 Text. LINEAR D 3 D Unit of measure * Footnote Source: Source

18 Text Text. LINEAR E 3 D Unit of measure * Footnote Source: Source 18 Text Text. LINEAR E 3 D Unit of measure * Footnote Source: Source

19 Text. LINEAR G 3 D Unit of measure * Footnote Source: Source 19 Text. LINEAR G 3 D Unit of measure * Footnote Source: Source

20 Text. LINEAR I 3 D Unit of measure * Footnote Source: Source 20 Text. LINEAR I 3 D Unit of measure * Footnote Source: Source

21 Text Text. LINEAR J 3 D Unit of measure * Footnote Source: Source 21 Text Text. LINEAR J 3 D Unit of measure * Footnote Source: Source

22 Text. LINEAR N 3 D Text. Unit of measure * Footnote Source: Source 22 Text. LINEAR N 3 D Text. Unit of measure * Footnote Source: Source

23 Text. LINEAR P 3 D Unit of measure * Footnote Source: Source 23 Text. LINEAR P 3 D Unit of measure * Footnote Source: Source

24 LINEAR Q 3 D Text. Unit of measure * Footnote Source: Source 24 LINEAR Q 3 D Text. Unit of measure * Footnote Source: Source

25 Text. LINEAR Q 3 D Unit of measure * Footnote Source: Source 25 Text. LINEAR Q 3 D Unit of measure * Footnote Source: Source

26 Plan Implement Support. LINKS 3 Unit of measure * Footnote Source: Source 26 Plan Implement Support. LINKS 3 Unit of measure * Footnote Source: Source

27 PERSPECTIVE 3 D Unit of measure * Footnote Source: Source 27 PERSPECTIVE 3 D Unit of measure * Footnote Source: Source

28 Text. PROPELLER 3 D Unit of measure * Footnote Source: Source 28 Text. PROPELLER 3 D Unit of measure * Footnote Source: Source

29 RINGS 3 D Unit of measure * Footnote Source: Source 29 RINGS 3 D Unit of measure * Footnote Source: Source

30 Text. SCALE Text. Unit of measure * Footnote Source: Source 30 Text. SCALE Text. Unit of measure * Footnote Source: Source

31 Text. SCALES Unit of measure * Footnote Source: Source 31 Text. SCALES Unit of measure * Footnote Source: Source

32 Text Text. SIZES IN Unit of measure * Footnote Source: Source 32 Text Text. SIZES IN Unit of measure * Footnote Source: Source

33 SPIRAL 1 3 D Unit of measure * Footnote Source: Source 33 SPIRAL 1 3 D Unit of measure * Footnote Source: Source

34 Spiral Brakes Tube in tube. SPIRAL 2 3 D Unit of measure * Footnote Source:34 Spiral Brakes Tube in tube. SPIRAL 2 3 D Unit of measure * Footnote Source: Source

35 Text Text. SPOTLIGHT Unit of measure * Footnote Source: Source 35 Text Text. SPOTLIGHT Unit of measure * Footnote Source: Source

36 Text Text. STAIRCASE Unit of measure * Footnote Source: Source 36 Text Text. STAIRCASE Unit of measure * Footnote Source: Source

37 STARS 3 D Unit of measure * Footnote Source: Source 37 STARS 3 D Unit of measure * Footnote Source: Source

38 Text. WIRE CUBES Unit of measure * Footnote Source: Source 38 Text. WIRE CUBES Unit of measure * Footnote Source: Source

39 Text Text. ARROWS Unit of measure * Footnote Source: Source 39 Text Text. ARROWS Unit of measure * Footnote Source: Source

40 LEVEL 1 Text. Unit of measure * Footnote Source: Source 40 LEVEL 1 Text. Unit of measure * Footnote Source: Source

41 LEVEL 2 Text. Unit of measure * Footnote Source: Source 41 LEVEL 2 Text. Unit of measure * Footnote Source: Source

42 LEVEL 3 Text. Unit of measure * Footnote Source: Source 42 LEVEL 3 Text. Unit of measure * Footnote Source: Source

43 LEVEL 4 Text. Unit of measure * Footnote Source: Source 43 LEVEL 4 Text. Unit of measure * Footnote Source: Source

44 LEVEL 5 Text Text. Unit of measure * Footnote Source: Source 44 LEVEL 5 Text Text. Unit of measure * Footnote Source: Source

45 LEVEL 6 Text Text. Unit of measure * Footnote Source: Source 45 LEVEL 6 Text Text. Unit of measure * Footnote Source: Source

46 FLOW 2 Text. Header Text. Unit of measure * Footnote Source: Source 46 FLOW 2 Text. Header Text. Unit of measure * Footnote Source: Source

47 Text. FLOW 2 TITLE Text. Header Text. Unit of measure * Footnote Source: Source 47 Text. FLOW 2 TITLE Text. Header Text. Unit of measure * Footnote Source: Source

48 FLOW 3 Text. Header Text. Unit of measure * Footnote Source: Source 48 FLOW 3 Text. Header Text. Unit of measure * Footnote Source: Source

49 Text. FLOW 3 TITLE Text. Header Text. Unit of measure * Footnote Source: Source 49 Text. FLOW 3 TITLE Text. Header Text. Unit of measure * Footnote Source: Source

50 FLOW 4 Text. Header Text. Unit of measure * Footnote Source: Source 50 FLOW 4 Text. Header Text. Unit of measure * Footnote Source: Source

51 Text. FLOW 4 TITLE Text. Header Text. Unit of measure * Footnote Source: Source 51 Text. FLOW 4 TITLE Text. Header Text. Unit of measure * Footnote Source: Source

52 FLOW 5 Text. Header Text Header Text. Unit of measure * Footnote Source: Source 52 FLOW 5 Text. Header Text Header Text. Unit of measure * Footnote Source: Source

53 Text. FLOW 5 TITLE Text. Header Text Header Text. Unit of measure * Footnote Source:53 Text. FLOW 5 TITLE Text. Header Text Header Text. Unit of measure * Footnote Source: Source

54 FLOW 6 Text. Header Header Text Header Text. Unit of measure * Footnote Source: Source54 FLOW 6 Text. Header Header Text Header Text. Unit of measure * Footnote Source: Source

55 Text. FLOW 6 TITLE Text. Header Header Text Header Text. Unit of measure * Footnote55 Text. FLOW 6 TITLE Text. Header Header Text Header Text. Unit of measure * Footnote Source: Source

56 BLADESText. Unit of measure * Footnote Source: Source 56 BLADESText. Unit of measure * Footnote Source: Source

57 BOX Text. Unit of measure * Footnote Source: Source 57 BOX Text. Unit of measure * Footnote Source: Source

58 BOX Text. Unit of measure * Footnote Source: Source 58 BOX Text. Unit of measure * Footnote Source: Source

59 CYCLE 1 Text. Unit of measure * Footnote Source: Source 59 CYCLE 1 Text. Unit of measure * Footnote Source: Source

60 CYCLE 2 Text. Unit of measure * Footnote Source: Source 60 CYCLE 2 Text. Unit of measure * Footnote Source: Source

61 CYCLE 3 Text. Unit of measure * Footnote Source: Source 61 CYCLE 3 Text. Unit of measure * Footnote Source: Source

62 CYCLE 4 Text. Unit of measure * Footnote Source: Source 62 CYCLE 4 Text. Unit of measure * Footnote Source: Source

63 CYCLE 5 Text Text. Unit of measure * Footnote Source: Source 63 CYCLE 5 Text Text. Unit of measure * Footnote Source: Source

64 CYCLE 6 Text Text. Unit of measure * Footnote Source: Source 64 CYCLE 6 Text Text. Unit of measure * Footnote Source: Source

65 CYCLE 7 Text Text. Unit of measure * Footnote Source: Source 65 CYCLE 7 Text Text. Unit of measure * Footnote Source: Source

66 CYCLE 8 Text Text. Unit of measure * Footnote Source: Source 66 CYCLE 8 Text Text. Unit of measure * Footnote Source: Source

67 Text. INCOMING Text. Unit of measure * Footnote Source: Source 67 Text. INCOMING Text. Unit of measure * Footnote Source: Source

68 RIBBON Text. Unit of measure * Footnote Source: Source 68 RIBBON Text. Unit of measure * Footnote Source: Source

69 RING Text. Unit of measure * Footnote Source: Source 69 RING Text. Unit of measure * Footnote Source: Source

70 UPON 2 Text. Unit of measure * Footnote Source: Source 70 UPON 2 Text. Unit of measure * Footnote Source: Source

71 CONTINUOUS Text Text. Unit of measure * Footnote Source: Source 71 CONTINUOUS Text Text. Unit of measure * Footnote Source: Source

72 CUTOUT Text. Unit of measure * Footnote Source: Source 72 CUTOUT Text. Unit of measure * Footnote Source: Source

73 LINEAR A Text. Unit of measure * Footnote Source: Source 73 LINEAR A Text. Unit of measure * Footnote Source: Source

74 LINEAR B Text. Unit of measure * Footnote Source: Source 74 LINEAR B Text. Unit of measure * Footnote Source: Source

75 LINEAR C Text. Unit of measure * Footnote Source: Source 75 LINEAR C Text. Unit of measure * Footnote Source: Source

76 LINEAR D Text. Unit of measure * Footnote Source: Source 76 LINEAR D Text. Unit of measure * Footnote Source: Source

77 LINEAR E Text. Unit of measure * Footnote Source: Source 77 LINEAR E Text. Unit of measure * Footnote Source: Source

78 LINEAR F Text. Unit of measure * Footnote Source: Source 78 LINEAR F Text. Unit of measure * Footnote Source: Source

79 LINEAR G Text. Unit of measure * Footnote Source: Source 79 LINEAR G Text. Unit of measure * Footnote Source: Source

80 LINEAR H Text. Unit of measure * Footnote Source: Source 80 LINEAR H Text. Unit of measure * Footnote Source: Source

81 LINEAR I Text. Unit of measure * Footnote Source: Source 81 LINEAR I Text. Unit of measure * Footnote Source: Source

82 LINEAR J Text. Unit of measure * Footnote Source: Source 82 LINEAR J Text. Unit of measure * Footnote Source: Source

83 LINEAR K Text Text. Unit of measure * Footnote Source: Source 83 LINEAR K Text Text. Unit of measure * Footnote Source: Source

84 LINEAR N Text. Unit of measure * Footnote Source: Source 84 LINEAR N Text. Unit of measure * Footnote Source: Source

85 LINEAR P Text. Unit of measure * Footnote Source: Source 85 LINEAR P Text. Unit of measure * Footnote Source: Source

86 LINEAR Q Text. Unit of measure * Footnote Source: Source 86 LINEAR Q Text. Unit of measure * Footnote Source: Source

87 PROPELLERText Unit of measure * Footnote Source: Source 87 PROPELLERText Unit of measure * Footnote Source: Source

88 STEP 5 Text. Unit of measure * Footnote Source: Source 88 STEP 5 Text. Unit of measure * Footnote Source: Source

89 Text 2 ON 1 Unit of measure * Footnote Source: Source 89 Text 2 ON 1 Unit of measure * Footnote Source: Source

90 Text Text. AGAINST Unit of measure * Footnote Source: Source 90 Text Text. AGAINST Unit of measure * Footnote Source: Source

91 Text Text. AT WORK Unit of measure * Footnote Source: Source 91 Text Text. AT WORK Unit of measure * Footnote Source: Source

92 Text. COUPLED HORIZ Unit of measure * Footnote Source: Source 92 Text. COUPLED HORIZ Unit of measure * Footnote Source: Source

93 Text. COUPLED VERT Unit of measure * Footnote Source: Source 93 Text. COUPLED VERT Unit of measure * Footnote Source: Source

94 Text Text. FOCUSED Unit of measure * Footnote Source: Source 94 Text Text. FOCUSED Unit of measure * Footnote Source: Source

95 New entrant Suppliers Industry competitors Buyers Substitutes. FORCES AT WORK Unit of measure * Footnote95 New entrant Suppliers Industry competitors Buyers Substitutes. FORCES AT WORK Unit of measure * Footnote Source: Source

96 Text. PARALLEL Unit of measure * Footnote Source: Source 96 Text. PARALLEL Unit of measure * Footnote Source: Source

97 Text. SPLIT Unit of measure * Footnote Source: Source 97 Text. SPLIT Unit of measure * Footnote Source: Source

98 Text. SURROUND Unit of measure * Footnote Source: Source 98 Text. SURROUND Unit of measure * Footnote Source: Source

99 Text. TWISTED Unit of measure * Footnote Source: Source 99 Text. TWISTED Unit of measure * Footnote Source: Source

100 Text. UP & AWAY Unit of measure * Footnote Source: Source 100 Text. UP & AWAY Unit of measure * Footnote Source: Source

101 Text. UP & DOWN Unit of measure * Footnote Source: Source 101 Text. UP & DOWN Unit of measure * Footnote Source: Source

102 The way managers collectively behave with respect to use of time,  attention, and symbolic102 The way managers collectively behave with respect to use of time, attention, and symbolic actions The people in the organization, considered in terms of corporate demographics, not individual personalities The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day to day A coherent set of actions aimed at gaining a sustainable advantage over competition Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Staff Systems Style Shared Values. Structure. Skills. Strategy 2 S-5 S Unit of measure * Footnote Source: Source

103 Customer Clients Distributors Competitors Suppliers 3 CS TRIANGLE Unit of measure * Footnote Source: Source103 Customer Clients Distributors Competitors Suppliers 3 CS TRIANGLE Unit of measure * Footnote Source: Source

104 Skills Shared values. Strategy Staff. Structure Systems Style. A coherent set of actions aimed at104 Skills Shared values. Strategy Staff. Structure Systems Style. A coherent set of actions aimed at gaining a sustainable advantage over competition The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated The people in the organization, considered in terms of corporate demographics, not individual personalities The way managers collectively behave with respect to use of time, attention and symbolic actions The processes and procedures through which things get done from day-to-day. Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people 3 S-4 S Unit of measure * Footnote Source: Source

105 Style Structure. Staff. Strategy Systems Skills Shared values. The way managers collectively behave with respect105 Style Structure. Staff. Strategy Systems Skills Shared values. The way managers collectively behave with respect to use of time, attention and symbolic actions Capabilities possessed by the organization as a whole as distinct from the individuals. Some companies perform extraordinary feats with ordinary people Those ideas of what is right and desirable (in corporate and/or individual behavior) which are typical of the organization and common to most of its members The processes and procedures through which things get done from day-to-day. The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided up and integrated. The people in the organization, considered in terms of corporate demographics, not individual personalities. A coherent set of actions aimed at gaining a sustainable advantage over competition 7 S Unit of measure * Footnote Source: Source

106 C om petitive position Low M edium H igh. Product/market attractiveness. Low Medium High. BUSS106 C om petitive position Low M edium H igh. Product/market attractiveness. Low Medium High. BUSS PORTFOLIO Unit of measure * Footnote Source: Source

107 Change vision Chief Executive Leadership groups Down the line External constitution Commitment Conviction Courage Capability107 Change vision Chief Executive Leadership groups Down the line External constitution Commitment Conviction Courage Capability Individual activity Enabling devices. CHANGE BOARD Unit of measure * Footnote Source: Source

108 Delta P Vision and Leadership Organizational Infrastructure. Performance Measurement People Development. Communications Problem Solving Process108 Delta P Vision and Leadership Organizational Infrastructure. Performance Measurement People Development. Communications Problem Solving Process • Client managers (particularly middle management) have skill to lead program implementation • Change in actual behavior • Action plans sufficient to achieve goals • Agreement on objectives by line management • Management of high- involvement process • Implementation or near implementation of required structure and systems • Flow of 2 -way communications • People’s understanding, belief and contribution to act on vision and action plans • Accurate measurement of action and results • Clear accountabilities • Early wins Visible demonstration of new vision and values by client leadership. DELTA P Unit of measure * Footnote Source: Source

109 N atural ow ner R elative ability to extract value Low Medium Value-creation potential in109 N atural ow ner R elative ability to extract value Low Medium Value-creation potential in business unit High • Corporate center skills • Business unit linkages • Taxation/ valuation differences • Industry attractiveness • Competitive position • Restructuring/rationalization opportunities “O ne of the pack” Retain and give top priority Retain and give priority Retain and manage for code or liquidate Probably divest Divest or liquidate MACS Unit of measure * Footnote Source: Source

110 Business Strategy Manufacturing Strategy Configuration Systems Research Focus Labor Policy Product Design. Make vs. Buy.110 Business Strategy Manufacturing Strategy Configuration Systems Research Focus Labor Policy Product Design. Make vs. Buy. Organization Process Design. MANUFACTURING STRATEGY Unit of measure * Footnote Source: Source

111 Restructuring framework 1 5 4 3 2 PENTAGON Unit of measure * Footnote Source: Source111 Restructuring framework 1 5 4 3 2 PENTAGON Unit of measure * Footnote Source: Source

112 Benefit Price Competitive disadvantage Competitive advantage PRICE BENEFIT Unit of measure * Footnote Source: Source112 Benefit Price Competitive disadvantage Competitive advantage PRICE BENEFIT Unit of measure * Footnote Source: Source

113 Appraise performance and prospects Develop strategy Redesign pivotal jobs Design the skill building process Assess113 Appraise performance and prospects Develop strategy Redesign pivotal jobs Design the skill building process Assess change readiness Top down action programs Bottom up action programs 1 2 4 5 6 7 8 3 SMILE CHART Unit of measure * Footnote Source: Source

1143. Create and pursue a unique advantage 2. Resegment the market to create a niche 4.1143. Create and pursue a unique advantage 2. Resegment the market to create a niche 4. Exploit unique advantage industrywide 1. Do more and better of the same When to compete STRAT GAMEBOARD Unit of measure * Footnote Source: Source

115 Stage 1 Stage 2 Stage 3 Stage 4 Value system  Strategic manage- ment. Externally115 Stage 1 Stage 2 Stage 3 Stage 4 Value system Strategic manage- ment. Externally orientated planning. Forecast based planning. Budget planning Meet budget and schedule Predict the future Think strategically Create the future. STRAT MANAGE Unit of measure * Footnote Source: Source

116 Selling margin Contribution Sales Selling rate Sales Available selling time Effectiveness Contribution Available selling time116 Selling margin Contribution Sales Selling rate Sales Available selling time Effectiveness Contribution Available selling time Productivity Contribution Total selling costs Efficiency Available selling time Total selling costs Utilization Available selling time Total sales time Support intensity Support costs Total selling costs. Support leverage Total sales time Support costs. TREE PRODUCTIVITY Unit of measure * Footnote Source: Source

117 Maximize shareholder value Grow through cultural initiative Redeploy assets. Improve core business performance Grow through117 Maximize shareholder value Grow through cultural initiative Redeploy assets. Improve core business performance Grow through acquisition and/or merger. Adopt sound financing approach. VALUE CREATION Unit of measure * Footnote Source: Source

118 Real Perceived Client’s relative ability to extract value Corporate center skills Linkages between business units118 Real Perceived Client’s relative ability to extract value Corporate center skills Linkages between business units Financial ownership fit Industry restructure Internal controller Shared resources Transfer of capability Vertical integration Differences in tax position Existence of non-cases objectives Inefficiencies in financial markets Difference in valuation technique. VALUE SOURCES Unit of measure * Footnote Source: Source

119 GANTT 10 ## ## ##Header Text. Unit of measure * Footnote Source: Source 119 GANTT 10 Header Text. Unit of measure * Footnote Source: Source

120 GANTT 15 Header Text ## ## ############Unit of measure * Footnote Source: Source 120 GANTT 15 Header Text ## ## ############Unit of measure * Footnote Source: Source

121 Text. VENN 2 Unit of measure * Footnote Source: Source 121 Text. VENN 2 Unit of measure * Footnote Source: Source

122 Text. VENN 3 Unit of measure * Footnote Source: Source 122 Text. VENN 3 Unit of measure * Footnote Source: Source

CONFIDENTIAL Frequently Used Template Data Driven Template June 2002 This report is solely for the useCONFIDENTIAL Frequently Used Template Data Driven Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Mc. Kinsey & Company. This material was used by Mc. Kinsey & Company during an oral presentation; it is not a complete record of the discussion.

1240 50 100 150 200 250 300 350 199619971998199920002001 Label 1 Label 2 Label 3 AREA1240 50 100 150 200 250 300 350 199619971998199920002001 Label 1 Label 2 Label 3 AREA Unit of measure * Footnote Source: Source

12550 40 30 20 10 Label 1 Label  2 Label  3 Label  412550 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 BAR Unit of measure * Footnote Source: Source

12650 40 30 20 10 Label 1 Label  2 Label  3 Label  412650 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure. BAR 2 Unit of measure * Footnote Source: Source

12740 30 20 10 5 50 40 30 25 15 55 50 45 30 25 Label12740 30 20 10 5 50 40 30 25 15 55 50 45 30 25 Label 1 Label 2 Label 3 Label 4 Label 5 BAR BUTTED Unit of measure * Footnote Source: Source

12850 40 30 20 10 23 25 45 65 96 43 23 23 Label 1 Label12850 40 30 20 10 23 25 45 65 96 43 23 23 Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000 Series. BAR STACKED Series. Unit of measure * Footnote Source: Source

12950 40 30 20 45 50 60 70 80 90 10 20 30 40 50 Label12950 40 30 20 45 50 60 70 80 90 10 20 30 40 50 Label 1 Label 2 Label 3 Label 4 Label 5 000 000 000100%=Series. BAR STACKED 100% Series. Unit of measure * Footnote Source: Source

1300100200300400500600700 0 50 100 150 200 250 Title Unit of measure Label 1 Label 2 Label1300100200300400500600700 0 50 100 150 200 250 Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 BUBBLE Unit of measure * Footnote Source: Source

13120 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Label 5 COLUMN13120 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Label 5 COLUMN Unit of measure * Footnote Source: Source

132 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure. COLUMN132 Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure. COLUMN 2 Unit of measure * Footnote Source: Source

13320 30 40 50 60 70 80 30 Label 1 Label 2 Label 3 Label 413320 30 40 50 60 70 80 30 Label 1 Label 2 Label 3 Label 4 Label 5 COLUMN BUTTED Unit of measure * Footnote Source: Source

1342030405060 20 20 20 30 40 50 20 25 30 20 Label 1 Label 2 Label1342030405060 20 20 20 30 40 50 20 25 30 20 Label 1 Label 2 Label 3 Label 4 Label 5 Series 000 000 000 COLUMN STACKED Unit of measure * Footnote Source: Source

135303540 50 60 30 35 4020 2020 15 10 2015101010 Label 1 Label 2 Label 3135303540 50 60 30 35 4020 2020 15 10 2015101010 Label 1 Label 2 Label 3 Label 4 Label 5 Series. Series 100%= 000 000 000 COLUMN STACKED 100% Unit of measure * Footnote Source: Source

13620 15 10 10 4520203030 Title Unit of measure Label 1 Label 2 Label  313620 15 10 10 4520203030 Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 Title Unit of measure 100% = 000 Series Label 1 COMBO PIE SEGMENT COLUMN Unit of measure * Footnote Source: Source

137050100150200250300 0 50 100 150 200 Title Unit of measure Label 1 Label 2 Label 3137050100150200250300 0 50 100 150 200 Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 COST CURVE Unit of measure * Footnote Source: Source

13810 30 45 70 85 100 150 176 0 20 40 60 80 100 120 14013810 30 45 70 85 100 150 176 0 20 40 60 80 100 120 140 160 180 200 19901991199219931994199519961997 0 100 200 300 400 500 600 700 800 900 1, 000 Title Unit of measure. DUAL COLUMN LINE Unit of measure * Footnote Source: Source

1390 20 40 60 80 100 120 140 160 180 200 19901991199219931994199519961997 0 100 200 3001390 20 40 60 80 100 120 140 160 180 200 19901991199219931994199519961997 0 100 200 300 400 500 600 700 800 900 1, 000 Title Unit of measure. DUAL LINE Unit of measure * Footnote Source: Source

1400100200300400500600 1991 1992 1993 1994 1995 1996 1997 Label 1 Label 2 Label 3 Label 41400100200300400500600 1991 1992 1993 1994 1995 1996 1997 Label 1 Label 2 Label 3 Label 4 LINE Unit of measure * Footnote Source: Source

14145 20 15 10 10 Label 1 Label 2 Label 3 Label 4 Label  514145 20 15 10 10 Label 1 Label 2 Label 3 Label 4 Label 5 PIE Unit of measure * Footnote Source: Source

14245 2015 10 10 Title Unit of measure Label 1 Label 2 Label 3 Label 414245 2015 10 10 Title Unit of measure Label 1 Label 2 Label 3 Label 4 Label 5 PIE 2 Unit of measure * Footnote Source: Source

1430 50 100 150 200 250 19901991199219931994199519961997 RANGE HIGH LOW Unit of measure * Footnote Source:1430 50 100 150 200 250 19901991199219931994199519961997 RANGE HIGH LOW Unit of measure * Footnote Source: Source

1440 50 100 150 200 250 300 050100150200 SCATTER X & Y Unit of measure *1440 50 100 150 200 250 300 050100150200 SCATTER X & Y Unit of measure * Footnote Source: Source

145 WATERFALL BAR 25 45 6550 185 Label 1 Label 2 Label 3 Label 4 Label145 WATERFALL BAR 25 45 6550 185 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure * Footnote Source: Source

146 WATERFALL COLUMN 20 20 20 80 20 Label 1 Label 2 Label 3 Label 4146 WATERFALL COLUMN 20 20 20 80 20 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure * Footnote Source: Source

CONFIDENTIAL Frequently Used Template Named Objects Template June 2002 This report is solely for the useCONFIDENTIAL Frequently Used Template Named Objects Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Mc. Kinsey & Company. This material was used by Mc. Kinsey & Company during an oral presentation; it is not a complete record of the discussion.

148 ARROWS Unit of measure * Footnote Source: Source 148 ARROWS Unit of measure * Footnote Source: Source

149 DISCLAIMERS CLIENT This report is solely for the use of client personnel.  No part149 DISCLAIMERS CLIENT This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Mc. Kinsey & Company. Unit of measure * Footnote Source: Source

150 DISCLAIMERS INTERNAL This report contains information that is confidential and proprietary to Mc. Kinsey &150 DISCLAIMERS INTERNAL This report contains information that is confidential and proprietary to Mc. Kinsey & Company and is solely for the use of Mc. Kinsey & Company personnel. No part of it may be used, circulated, quoted, or reproduced for distribution outside Mc. Kinsey & Company. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting, or reproducing of this report is strictly prohibited and may be unlawful. Unit of measure * Footnote Source: Source

151 DISCLAIMERS PRESENTATION This report is solely for the use of client personnel.  No part151 DISCLAIMERS PRESENTATION This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Mc. Kinsey & Company. This material was used by Mc. Kinsey & Company during an oral presentation; it is not a complete record of the discussion. Unit of measure * Footnote Source: Source

152 LEGENDS Legend. Unit of measure * Footnote Source: Source 152 LEGENDS Legend. Unit of measure * Footnote Source: Source

153 MCKINSEY LOGO Unit of measure * Footnote Source: Source 153 MCKINSEY LOGO Unit of measure * Footnote Source: Source

154 MISC  –Unit of measure * Footnote Source: Source 154 MISC –Unit of measure * Footnote Source: Source

155 MOONS Legend Low Medium High. Unit of measure * Footnote Source: Source 155 MOONS Legend Low Medium High. Unit of measure * Footnote Source: Source

156 STICKER ILLUSTRATIVE CONFIDENTIAL ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSIONPRELIMINARY DRAFT STICKER Unit of measure156 STICKER ILLUSTRATIVE CONFIDENTIAL ESTIMATE EXAMPLE FOR DISCUSSION ONLY FOR DISCUSSIONPRELIMINARY DRAFT STICKER Unit of measure * Footnote Source: Source

157 STICKER OTHER CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY DRAFT PRELIMINARY ESTIMATEDISCUSSION DRAFT DISGUISED DRAFT157 STICKER OTHER CONFIDENTIAL DISCUSSION DRAFT DISGUISED CLIENT EXAMPLE PRELIMINARY DRAFT PRELIMINARY ESTIMATEDISCUSSION DRAFT DISGUISED DRAFT FOR DISCUSSION SAMPLE BACKUP HYPOTHESIS STRAW MANTO BE COMPLETED PROPOSED REVISED ROUGH ESTIMATECONCEPTUALUnit of measure * Footnote Source: Source

158 WORLD MAP Unit of measure * Footnote Source: Source 158 WORLD MAP Unit of measure * Footnote Source: Source

CONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use ofCONFIDENTIAL Frequently Used Template Text Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Mc. Kinsey & Company. This material was used by Mc. Kinsey & Company during an oral presentation; it is not a complete record of the discussion.

160 PPT TABLE 2 Heading Text. Unit of measure * Footnote Source: Source 160 PPT TABLE 2 Heading Text. Unit of measure * Footnote Source: Source

161 PPT TABLE 3 Heading Text. Unit of measure * Footnote Source: Source 161 PPT TABLE 3 Heading Text. Unit of measure * Footnote Source: Source

162 PPT TABLE 4 Heading Text. Unit of measure * Footnote Source: Source 162 PPT TABLE 4 Heading Text. Unit of measure * Footnote Source: Source

163 PPT TABLE 5 Heading Heading Text Text. Unit of measure * Footnote Source: Source 163 PPT TABLE 5 Heading Heading Text Text. Unit of measure * Footnote Source: Source

164 PPT TABLE 6 Heading Heading Text Text. Unit of measure * Footnote Source: Source 164 PPT TABLE 6 Heading Heading Text Text. Unit of measure * Footnote Source: Source

CONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the useCONFIDENTIAL Frequently Used Template SEO VA Template June 2002 This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from Mc. Kinsey & Company. This material was used by Mc. Kinsey & Company during an oral presentation; it is not a complete record of the discussion.

166 Unit of measure * Footnote Source: Source. Text • Text 166 Unit of measure * Footnote Source: Source. Text • Text

167 Unit of measure * Footnote Source: Source. Title  • Text 167 Unit of measure * Footnote Source: Source. Title • Text

168 Unit of measure * Footnote Source: Source. Title  • Text 168 Unit of measure * Footnote Source: Source. Title • Text

169 EXHIBIT TITLE * Footnote Source: Source Title •  Text 169 EXHIBIT TITLE * Footnote Source: Source Title • Text

170 EXHIBIT TITLE * Footnote Source: Source Title •  Text 170 EXHIBIT TITLE * Footnote Source: Source Title • Text

171 EXHIBIT TITLE * Footnote Source: Source. Text Title • • •  171 EXHIBIT TITLE * Footnote Source: Source. Text Title • • •

172 EXHIBIT TITLE * Footnote Source: Source. Text Title • • •  172 EXHIBIT TITLE * Footnote Source: Source. Text Title • • •

1732 COLUMN * Footnote Source: Source. Title • Text 1732 COLUMN * Footnote Source: Source. Title • Text

1743 COLUMN * Footnote Source: Source. Title • Text 1743 COLUMN * Footnote Source: Source. Title • Text

1754 COLUMN * Footnote Source: Source. Title • Text 1754 COLUMN * Footnote Source: Source. Title • Text

1765 COLUMN * Footnote Source: Source. Title • Text Title • Text 1765 COLUMN * Footnote Source: Source. Title • Text Title • Text

1776 COLUMN * Footnote Source: Source. Title • Text Title • Text 1776 COLUMN * Footnote Source: Source. Title • Text Title • Text

1787 COLUMN * Footnote Source: Source. Title • Text Title • Text. Title 1787 COLUMN * Footnote Source: Source. Title • Text Title • Text. Title

1798 COLUMN * Footnote Source: Source. Text Text Text Text 1798 COLUMN * Footnote Source: Source. Text Text Text Text

1803 -STEP Text • Text 1803 -STEP Text • Text

1814 -STEP Text • Text • Text 1814 -STEP Text • Text • Text

1825 -STEP Text Text • Text • Text 1825 -STEP Text Text • Text • Text

1833 HORIZONTAL Unit of measure * Footnote Source: Source • Text • Text 1833 HORIZONTAL Unit of measure * Footnote Source: Source • Text • Text

1844 HORIZONTAL Unit of measure * Footnote Source: Source • Text • Text Text 1844 HORIZONTAL Unit of measure * Footnote Source: Source • Text • Text Text

1855 HORIZONTAL Unit of measure * Footnote Source: Source • Text • Text • Text Text1855 HORIZONTAL Unit of measure * Footnote Source: Source • Text • Text • Text Text

1864 -STEP Unit of measure * Footnote Source: Source • Text Text 1864 -STEP Unit of measure * Footnote Source: Source • Text Text

187 FLOW 2 • Text. Header • Text. Unit of measure * Footnote Source: Source 187 FLOW 2 • Text. Header • Text. Unit of measure * Footnote Source: Source

188 FLOW 2 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text188 FLOW 2 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text

189 FLOW 3 • Text. Header • Text. Unit of measure * Footnote Source: Source 189 FLOW 3 • Text. Header • Text. Unit of measure * Footnote Source: Source

190 FLOW 3 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text190 FLOW 3 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text

191 FLOW 4 • Text. Header • Text. Unit of measure * Footnote Source: Source 191 FLOW 4 • Text. Header • Text. Unit of measure * Footnote Source: Source

192 FLOW 4 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text192 FLOW 4 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text

193 FLOW 5 • Text. Header • Text Header • Text. Unit of measure * Footnote193 FLOW 5 • Text. Header • Text Header • Text. Unit of measure * Footnote Source: Source

194 FLOW 5 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text194 FLOW 5 TITLE Unit of measure * Footnote Source: Source • Text. Header • Text Header • Text

195 HORIZONTAL FLOW 3 Unit of measure * Footnote Source: Source • Text. Title Text 195 HORIZONTAL FLOW 3 Unit of measure * Footnote Source: Source • Text. Title Text

196 HORIZONTAL FLOW 4 Unit of measure * Footnote Source: Source Title • Text Text •196 HORIZONTAL FLOW 4 Unit of measure * Footnote Source: Source Title • Text Text • Text

197 HORIZONTAL FLOW 5 Unit of measure * Footnote Source: Source. Text Text Title • Text197 HORIZONTAL FLOW 5 Unit of measure * Footnote Source: Source. Text Text Title • Text • Text • Text

198 HORIZONTAL FLOW 6 Unit of measure * Footnote Source: Source Title Text Text • Text198 HORIZONTAL FLOW 6 Unit of measure * Footnote Source: Source Title Text Text • Text • Text • Text

199 HORIZONTAL FLOW 7 Unit of measure * Footnote Source: Source Title Text Text • Text199 HORIZONTAL FLOW 7 Unit of measure * Footnote Source: Source Title Text Text • Text • Text • Text • Text

200 FLOW WITH SHOCK 1 • Text. Header • Text. Unit of measure * Footnote Source:200 FLOW WITH SHOCK 1 • Text. Header • Text. Unit of measure * Footnote Source: Source • Text Title

201 FLOW WITH SHOCK 2 Unit of measure * Footnote Source: Source Header Title • Text201 FLOW WITH SHOCK 2 Unit of measure * Footnote Source: Source Header Title • Text • Text Text

202 FLOW WITH 3 COLUMN * Footnote Source: Source. Text Text • Text • Text •202 FLOW WITH 3 COLUMN * Footnote Source: Source. Text Text • Text • Text • Text • Text

203 FLOW WITH 2 COLUMN * Footnote Source: Source. Text Text • Text • Text •203 FLOW WITH 2 COLUMN * Footnote Source: Source. Text Text • Text • Text • Text

204 SQUARE FLOW Unit of measure * Footnote Source: Source Text • Text 204 SQUARE FLOW Unit of measure * Footnote Source: Source Text • Text

205 FRAMEWORK Unit of measure * Footnote Source: Source Text • Text 205 FRAMEWORK Unit of measure * Footnote Source: Source Text • Text

206 Unit of measure * Footnote Source: Source. Title  • Text 206 Unit of measure * Footnote Source: Source. Title • Text

207 Unit of measure * Footnote Source: Source Title  • Text 207 Unit of measure * Footnote Source: Source Title • Text

208 Unit of measure * Footnote Source: Source. Title  • Text 208 Unit of measure * Footnote Source: Source. Title • Text

209 xxxxx. Title  • Text 209 xxxxx. Title • Text

210 Unit of measure * Footnote Source: Source •  Title 210 Unit of measure * Footnote Source: Source • Title

211 Unit of measure * Footnote Source: Source. Title  • Text Title 211 Unit of measure * Footnote Source: Source. Title • Text Title

212 Unit of measure * Footnote Source: Source Text • Text 212 Unit of measure * Footnote Source: Source Text • Text

213 Unit of measure * Footnote Source: Source Text • Text • Text 213 Unit of measure * Footnote Source: Source Text • Text • Text

214 SCP * Footnote Source: Source • xxxx erformance tructure onduct. External shock S C P214 SCP * Footnote Source: Source • xxxx erformance tructure onduct. External shock S C P

215 Unit of measure * Footnote Source: Source Text • Text • Text Text 215 Unit of measure * Footnote Source: Source Text • Text • Text Text

216 Unit of measure * Footnote Source: Source Text • Text • Text Text 216 Unit of measure * Footnote Source: Source Text • Text • Text Text

217 Unit of measure * Footnote Source: Source. Text Text • Text • Text Text •217 Unit of measure * Footnote Source: Source. Text Text • Text • Text Text • Text

218 Unit of measure * Footnote Source: Source Text Title  • Text Title  •218 Unit of measure * Footnote Source: Source Text Title • Text Title • Text

219 Unit of measure * Footnote Source: Source. Text Text Text Text Text Text Text 219 Unit of measure * Footnote Source: Source. Text Text Text Text Text Text Text

220 Unit of measure * Footnote Source: Source. Text Text Text Title • • • 220 Unit of measure * Footnote Source: Source. Text Text Text Title • • •

221* Footnote Source: Source. Title Text • Text • Text 221* Footnote Source: Source. Title Text • Text • Text

222 TEAM STRUCTURE * Footnote Source: Source Title •  Client Mc. Kinsey  • •222 TEAM STRUCTURE * Footnote Source: Source Title • Client Mc. Kinsey • • Expert group • •

223 Unit of measure * Footnote Source: Source Text 223 Unit of measure * Footnote Source: Source Text

224 Unit of measure * Footnote Source: Source Text Text 224 Unit of measure * Footnote Source: Source Text Text

225 Title  • Text. Unit of measure * Footnote Source: Source Title 225 Title • Text. Unit of measure * Footnote Source: Source Title

226 Unit of measure * Footnote Source: Source Title  • Text Title 226 Unit of measure * Footnote Source: Source Title • Text Title

227 Title  • Text. Title    227 Title • Text. Title

228 Unit of measure * Footnote Source: Source. Text • Text 228 Unit of measure * Footnote Source: Source. Text • Text

229 Sub title Risk management Title • • •  229 Sub title Risk management Title • • •

230 Unit of measure * Footnote Source: Source • Text • Text 230 Unit of measure * Footnote Source: Source • Text • Text

231 CYCLE 2 Text. Unit of measure * Footnote Source: Source • Text 231 CYCLE 2 Text. Unit of measure * Footnote Source: Source • Text

232 CYCLE 2 Text. Unit of measure * Footnote Source: Source • Text 232 CYCLE 2 Text. Unit of measure * Footnote Source: Source • Text

233 CYCLE 3 Text. Unit of measure * Footnote Source: Source • Text 233 CYCLE 3 Text. Unit of measure * Footnote Source: Source • Text

234 CYCLE 3 Text. Unit of measure * Footnote Source: Source • Text 234 CYCLE 3 Text. Unit of measure * Footnote Source: Source • Text

235 CYCLE 4 Text. Unit of measure * Footnote Source: Source • Text 235 CYCLE 4 Text. Unit of measure * Footnote Source: Source • Text

236 CYCLE 4 Text. Unit of measure * Footnote Source: Source • Text 236 CYCLE 4 Text. Unit of measure * Footnote Source: Source • Text

237 CYCLE 5 Text Text. Unit of measure * Footnote Source: Source • Text • Text237 CYCLE 5 Text Text. Unit of measure * Footnote Source: Source • Text • Text

238 CYCLE 5 Text Text. Unit of measure * Footnote Source: Source • Text • Text238 CYCLE 5 Text Text. Unit of measure * Footnote Source: Source • Text • Text

239 CYCLE 6 Text Text. Unit of measure * Footnote Source: Source • Text • Text239 CYCLE 6 Text Text. Unit of measure * Footnote Source: Source • Text • Text

240 CYCLE 6 Text Text. Unit of measure * Footnote Source: Source • Text • Text240 CYCLE 6 Text Text. Unit of measure * Footnote Source: Source • Text • Text

241 FORCES AT WORK Unit of measure * Footnote Source: Source. Text • Text Text •241 FORCES AT WORK Unit of measure * Footnote Source: Source. Text • Text Text • Text

2422 BY 2 MATRIX Unit of measure * Footnote Source: Source High Low. Text • Text2422 BY 2 MATRIX Unit of measure * Footnote Source: Source High Low. Text • Text

243 Text. Low Medium High. Text Low H igh 2 BY 3 MATRIX Unit of measure243 Text. Low Medium High. Text Low H igh 2 BY 3 MATRIX Unit of measure * Footnote Source: Source • Text • Text

244 Text Low M edium H igh. Text. Low Medium High 3 BY 3 MATRIX Unit244 Text Low M edium H igh. Text. Low Medium High 3 BY 3 MATRIX Unit of measure * Footnote Source: Source • Text • Text • Text

2454 BY 3 MATRIX Unit of measure * Footnote Source: Source. Text Low M edium H2454 BY 3 MATRIX Unit of measure * Footnote Source: Source. Text Low M edium H igh Text 1 2 3 4 • Text • Text • Text

2464 BY 3 MATRIX Unit of measure * Footnote Source: Source Text 1 2 3 42464 BY 3 MATRIX Unit of measure * Footnote Source: Source Text 1 2 3 4 Text 2 3 4 • Text • Text • Text 1 • Text

247 STUDY OBJECTIVE Unit of measure * Footnote Source: Source Text • Text 247 STUDY OBJECTIVE Unit of measure * Footnote Source: Source Text • Text

248 Text. LEVEL 03 Unit of measure * Footnote Source: Source • Text • Text 248 Text. LEVEL 03 Unit of measure * Footnote Source: Source • Text • Text

249 Text. LEVEL 04 Unit of measure * Footnote Source: Source Text • Text 249 Text. LEVEL 04 Unit of measure * Footnote Source: Source Text • Text

250 Text Text Text. LEVEL 09 Unit of measure * Footnote Source: Source • Text •250 Text Text Text. LEVEL 09 Unit of measure * Footnote Source: Source • Text • Text • Text

251 GANTT – 4 WEEK Unit of measure * Footnote Source: Source. Text • Text Text251 GANTT – 4 WEEK Unit of measure * Footnote Source: Source. Text • Text Text • Text

252 Unit of measure * Footnote Source: Source. Text • Text Text 252 Unit of measure * Footnote Source: Source. Text • Text Text

253 Unit of measure * Footnote Source: Source. Text • Text Text Text 253 Unit of measure * Footnote Source: Source. Text • Text Text Text

254 Unit of measure * Footnote Source: Source. Text • Text Text Text 254 Unit of measure * Footnote Source: Source. Text • Text Text Text

255 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text255 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text

256 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text256 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text 1 2 3 4 Text

257 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text257 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text 1 2 3 4 Text

258 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text258 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text 1 2 3 4 Text

259 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text259 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text 1 2 3 4 Text

260 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text260 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text 1 2 3 4 Text 1 2 3 4 Text

261 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text261 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 Text 1 2 3 4 Text 1 2 3 4 Text

262 Unit of measure * Footnote Source: Source • Text 1 2 3 4 Text 1262 Unit of measure * Footnote Source: Source • Text 1 2 3 4 Text 1 2 3 4 Text 1 2 3 4 Text

263 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 5263 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 5 6 7 8 Text

264 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 5264 Unit of measure * Footnote Source: Source. Text • Text 1 2 3 4 5 6 7 8 Text

265 Unit of measure * Footnote Source: Source. Text • Text Mon Tue Wed Thu Fri.265 Unit of measure * Footnote Source: Source. Text • Text Mon Tue Wed Thu Fri. Text Responsibility

266 Unit of measure * Footnote Source: Source. Text • Text Responsibility M T W T266 Unit of measure * Footnote Source: Source. Text • Text Responsibility M T W T FText

267* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label  2 Label267* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

268* Footnote Source: Source 50 40 30 20 10 Label 1 Label  2 Label 268* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text. Unit of measure Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text

269* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label  2 Label269* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

270* Footnote Source: Source 50 40 30 20 10 Label 1 Label  2 Label 270* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text. Unit of measure Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text

271* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label 2 Label 3271* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

272* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label 2 Label 3272* Footnote Source: Source. Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

273* Footnote Source: Source 50 40 30 20 10 Label 1 Label  2 Label 273* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text 50 40 30 20 10 Unit of measure

274* Footnote Source: Source 50 40 30 20 10 Label 1 Label  2 Label 274* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text 50 40 30 20 10 Unit of measure

275* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label275* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text 50 40 30 20 10 Unit of measure

276* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label276* Footnote Source: Source 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Text Text 50 40 30 20 10 Unit of measure

277 EXHIBIT TITLE * Footnote Source: Source. Title Measure  80 70 60 50 40 30277 EXHIBIT TITLE * Footnote Source: Source. Title Measure 80 70 60 50 40 30 20 10 Label Label Label Label Text Title Measure 80 70 60 50 40 30 20 10 Label Label Text. Unit of measure

278 EXHIBIT TITLE * Footnote Source: Source. Title Measure 60 50 40 30 20 10 Label278 EXHIBIT TITLE * Footnote Source: Source. Title Measure 60 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Title Measure 60 50 40 30 20 10 Label 1 Label 2 Label 3 Label 4 Label 5 Label 6 Unit of measure

279 EXHIBIT TITLE * Footnote Source: Source. Title Measure  80 70 60 50 40 30279 EXHIBIT TITLE * Footnote Source: Source. Title Measure 80 70 60 50 40 30 20 10 Label Label Label Label Label Label Label Label Text. Unit of measure

280 EXHIBIT TITLE * Footnote Source: Source. Text 20 30 40 50 60 Label 1 Label280 EXHIBIT TITLE * Footnote Source: Source. Text 20 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

281 EXHIBIT TITLE * Footnote Source: Source. Text 30 40 50 60 Label 1 Label 2281 EXHIBIT TITLE * Footnote Source: Source. Text 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Unit of measure

282 EXHIBIT TITLE * Footnote Source: Source 30 40 50 60 Label 1 Label 2 Label282 EXHIBIT TITLE * Footnote Source: Source 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Text 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Text. Unit of measure

283 EXHIBIT TITLE * Footnote Source: Source. Title Measure  20 30 40 50 60 Label283 EXHIBIT TITLE * Footnote Source: Source. Title Measure 20 30 40 50 60 Label 1 Label 2 Label 3 Label 4 Label 5 Unit of measure

284 EXHIBIT TITLE * Footnote Source: Source. Title Measure 20 30 40 50 Label 1 Label284 EXHIBIT TITLE * Footnote Source: Source. Title Measure 20 30 40 50 Label 1 Label 2 Label 3 Label 4 Text Title Measure 20 30 40 50 Label 1 Label 2 Label 3 Label 4 Text. Unit of measure

285 EXHIBIT TITLE * Footnote Source: Source. Title Measure  20 30 40 50 Label 1285 EXHIBIT TITLE * Footnote Source: Source. Title Measure 20 30 40 50 Label 1 Label 2 Label 3 Label 4 Text Title Measure 20 30 40 50 Label 1 Label 2 Label 3 Label 4 Text. Unit of measure

286 EXHIBIT TITLE * Footnote Source: Source. Title Measure  20 30 40 50 60 70286 EXHIBIT TITLE * Footnote Source: Source. Title Measure 20 30 40 50 60 70 80 90 Text Text Text Text Text Text Text Text. Unit of measure

287 Unit of measure * Footnote Source: Source Title (Measure)2030405060708090 Text Text Text Text 2030405060708090 Text287 Unit of measure * Footnote Source: Source Title (Measure)2030405060708090 Text Text Text Text 2030405060708090 Text Text Text Text 20 30 40 50 60 70 80 90 Text Text. Title Measure

288 Unit of measure * Footnote Source: Source Title (Measure) 20 30 40 50 60 70288 Unit of measure * Footnote Source: Source Title (Measure) 20 30 40 50 60 70 Text Text Text Text Text Text. Title (Measure)20 30 40 50 60 70 Text Text Text Title (Measure) 20 30 40 50 60 70 Text Text Text

2896. 9 -0. 2 2. 3 23. 9 43. 3 98 99 00 01 0225. 932.2896. 9 -0. 2 2. 3 23. 9 43. 3 98 99 00 01 0225. 932. 428. 827. 121. 5 9899000102 13. 8 18. 3 23. 4 15. 6 15. 7 98 99 00 01 02 62 60 43 30 27 98 99 00 01 02 27. 820. 59. 38. 49. 7 9899000102 15. 6 13. 7 11. 4 9. 7 10. 6 98 99 00 01 02 7. 97. 58. 0 -5. 0 -4. 2 9899000102 1. 9 -1. 5 -4. 0 -5. 2 -4. 7 98 99 00 01 02 93. 898. 496. 187. 785. 3 9899000102 9. 92. 51. 837. 050. 4 98990001026. 1 1. 5 0. 8 11. 2 13. 6 98 99 00 01 02 0. 1 3. 1 1. 1 9899000102 6. 9 -0. 22. 325. 948. 2 9899000102 0. 30 1. 10 -0. 26 0. 30 0. 04 98 99 00 01 02 0. 00. 00. 0 9899000102 2. 0 2. 6 1. 8 1. 7 98 99 00 01 02 5. 5 12. 1 18. 8 13. 7 13. 5 98 99 00 01 02 ROIC TREE ANALYSIS Percent Title Title Title Title Title

290 EXHIBIT TITLE * Footnote Source: Source. Text 303540 50 60 30 35 4020 2020 15290 EXHIBIT TITLE * Footnote Source: Source. Text 303540 50 60 30 35 4020 2020 15 10 2015101010 Series 100%= Label 1 Label 2 Label 3 Label 4 Label 5000 000000 Unit of measure

291 EXHIBIT TITLE * Footnote Source: Source. Unit of measure 303540 50 60 30 35 4020291 EXHIBIT TITLE * Footnote Source: Source. Unit of measure 303540 50 60 30 35 4020 2020 15 10 20 102015101010 Series 100%= Label 1 Label 2 Label 3 Label 4 Label 5000 000000 Text 303540 50 60 30 35 4020 2020 15 10 20 102015101010 Series 100%= Label 1 Label 2 Label 3 Labe l 4 Label 5000 000 000000 Text

292 EXHIBIT TITLE * Footnote Source: Source. Title Measure  30 35 40 50 60 60292 EXHIBIT TITLE * Footnote Source: Source. Title Measure 30 35 40 50 60 60 60 6030 35 40 20 20 20 20 2020 15 10 20 10 10 10 1020 15 10 10 10 10 10 10 Series 100%= Text 000 000 000 000000 000 000 000 Text Text Text Text Text Text Text. Unit of measure

293 Unit of measure * Footnote Source: Source. Title Measure 45 20 15 10 10 Label293 Unit of measure * Footnote Source: Source. Title Measure 45 20 15 10 10 Label 1 Label 2 Label 3 Label 4 Label 5100% = xxxx

294 Unit of measure * Footnote Source: Source 45 2015 10 10 Label 1 Label 2294 Unit of measure * Footnote Source: Source 45 2015 10 10 Label 1 Label 2 Label 3 Label 4 Label 5100% = xxxx. Title Measure

295 Unit of measure * Footnote Source: Source 45 2015 10 10 Label 1 Label 2295 Unit of measure * Footnote Source: Source 45 2015 10 10 Label 1 Label 2 Label 3 Label 4 Label 5100% = xxxx. Title Measure

296 Unit of measure * Footnote Source: Source. Title Measure 120 130 165 175 180245 267296 Unit of measure * Footnote Source: Source. Title Measure

297 Unit of measure * Footnote Source: Source 120 130 165 175 180245 267 250 278297 Unit of measure * Footnote Source: Source 120 130 165 175 180245 267 250 278 298 89230 050100150200250300350 1990 91 92 93 94 1995 Title Measure

298 Unit of measure * Footnote Source: Source. Title Measure 120 130 165 175 180 195298 Unit of measure * Footnote Source: Source. Title Measure

299 Unit of measure * Footnote Source: Source. Title Measure 120 130 165 175 180 195299 Unit of measure * Footnote Source: Source. Title Measure 120 130 165 175 180 195 220245 267 250 278 298 300 325 89 230 050100150200250300350 1991 1992 1993 1994 1995 1996 1997 Text Title Measure

300 Unit of measure * Footnote Source: Source Title Measure 120 130 165 175 180 195300 Unit of measure * Footnote Source: Source Title Measure 120 130 165 175 180 195 220245 267 250 278 298 300 325 89230 0100200300400 1990 1991 1992 1993 1994 1995 1996 1997 Title Measure 120 130 165 175 180 195 220245 267 250 278 298 300 325 89230 0100200300400 1991 1992 1993 1994 1995 1996 1997 Title Measure

301 Unit of measure * Footnote Source: Source Title (Measure) 165 175 180 195 220245 267301 Unit of measure * Footnote Source: Source Title (Measure) 165 175 180 195 220245 267 250 278 298 300 325 130120 89230 0100200300400 1991 1992 1993 1994 1995 1996 1997 Title Measure 120130 165175180195220 245267250278298300325 89 230 0 50 100 150 200 250 300 350 19901991199219931994199519961997 Title (Measure) 165 175 180 195 220245 267 250 278 298 300 325 130120 89230 0100200300400 1990 1991 1992 1993 1994 1995 1996 1997 Title (Measure)

302 STICKER AND OTHERS EXAMPLE ESTIMATE PROPOSED CONCEPTUAL PRELIMINARY ROUGH ESTIMATE TO BE COMPLETED ONLY FOR302 STICKER AND OTHERS EXAMPLE ESTIMATE PROPOSED CONCEPTUAL PRELIMINARY ROUGH ESTIMATE TO BE COMPLETED ONLY FOR DISCUSSION WORK IN PROGRESS BACK UP REVISED TENTATIVE HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL VERY PRELIMINARY STICKER AUTOMAKER EXAMPLE ESTIMATE PROPOSED CONCEPTUAL PRELIMINARY ROUGH ESTIMATE TO BE COMPLETED ONLY FOR DISCUSSION WORK IN PROGRESSBACK UP REVISED TENTATIVE HYPOTHESIS ILLUSTRATIVE CONFIDENTIAL VERY PRELIMINARY

303 High Medium Low 303 High Medium Low

304 STICKER AND OTHERS Text 304 STICKER AND OTHERS Text

305 MAPS 305 MAPS

306 APPENDIX 306 APPENDIX

307 END OF DOC 307 END OF DO




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