Chapter 3 Planning the Site Principles of

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Chapter 3 Planning the Site Chapter 3 Planning the Site

Principles of Web Design Chapter 3 Objectives • Create a site specification document • Principles of Web Design Chapter 3 Objectives • Create a site specification document • Identify a content goal • Create a user-focused site by analyzing your audience • Consider the different roles and talents necessary to build a site • Create naming conventions for your site files 2

Principles of Web Design Chapter 3 Objectives • Build a relative file structure that Principles of Web Design Chapter 3 Objectives • Build a relative file structure that is portable to different web servers • Create a flowchart that depicts the structure of your information design 3

Principles of Web Design Chapter 3 Create a Site Specification Answer the following questions: Principles of Web Design Chapter 3 Create a Site Specification Answer the following questions: • Why are you building the Web site? Can you write a two or three-paragraph mission statement that briefly states the site’s goals? • What do you envision as the goal of the site? What do you (or your company or organization) hope to gain from creating and maintaining a Web site? 4

Principles of Web Design Chapter 3 Create a Site Specification Answer the following questions: Principles of Web Design Chapter 3 Create a Site Specification Answer the following questions: • How will you judge the success of the site? What are the measuring factors you can use to assess the effectiveness of the site? • Who is the target audience? What characteristics do they share? How will you find out more about them? • What are the limiting technical factors affecting your site? 5

Principles of Web Design Chapter 3 Identify the Content Goal • Examine closely what Principles of Web Design Chapter 3 Identify the Content Goal • Examine closely what type of site you are building • Your objectives and your users’ objectives may be quite different • Adopt your users’ perspective • Think about the type of content you’re presenting and look to the Web for examples of how best to present it 6

Principles of Web Design Chapter 3 Identify the Content Goal Types of Web sites: Principles of Web Design Chapter 3 Identify the Content Goal Types of Web sites: • Billboard • Publishing • Special interest • Virtual gallery • E-commerce, catalog, online shopping • Product support • Intranet/Extranet 7

Principles of Web Design Chapter 3 Analyze Your Audience Produce an audience definition • Principles of Web Design Chapter 3 Analyze Your Audience Produce an audience definition • What is it that users want when they come to your site? • How can you attract them and entice them to return for repeat visits? • What type of computer and connection speed does your typical visitor have? 8

Principles of Web Design Chapter 3 Analyze Your Audience • Who are the typical Principles of Web Design Chapter 3 Analyze Your Audience • Who are the typical members of your audience? Are they male or female? What level of education do they have? What is their reading and vocabulary level? What level of technical aptitude do they have? • Why do people come to your site? Do they want information? Do they want to download files? Are they looking for links to other Web sites? 9

Principles of Web Design Chapter 3 Analyze Your Audience • Do you have a Principles of Web Design Chapter 3 Analyze Your Audience • Do you have a captive audience, such as a base of loyal customers that want up-to-date information? Are you designing for an intranet, where users are employees of an organization? • Will other sites link to your site, or will your site provide links? If someone unfamiliar with the site visits, will they know what you offer? 10

Principles of Web Design Chapter 3 Analyze Your Audience • How often will users Principles of Web Design Chapter 3 Analyze Your Audience • How often will users return to your site? Do they have a reason to come back? • What computing platform do your users have? What is their typical connection speed? What type of browser do they use? If you are on an intranet, is there a standard for browsers, connection, and screen resolution? 11

Principles of Web Design Chapter 3 Analyze Your Audience • Whose skills do you Principles of Web Design Chapter 3 Analyze Your Audience • Whose skills do you need to build the site? Who will create the graphics, code the pages, and write the text? Do you have the talent and economic resources that you need? 12

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Principles of Web Design Chapter 3 Build a Development Team The following roles are Principles of Web Design Chapter 3 Build a Development Team The following roles are necessary: • Server Administrators • HTML Coders • Designers • Writers and Information Designers • Software Programmers • Database Administrators • Marketing 15

Principles of Web Design Chapter 3 Filenames and URLs • Plan your file-naming conventions Principles of Web Design Chapter 3 Filenames and URLs • Plan your file-naming conventions for your site. • Talk to your system administrator and find out what type of operating system your Web server uses. • Typically you’ll develop your Web site locally on a PC or Macintosh. You will upload the files to the Web server as the last step in the publishing process. 16

Principles of Web Design Chapter 3 Filenames and URLs • If the Web server Principles of Web Design Chapter 3 Filenames and URLs • If the Web server runs a different operating system from your local development system, transferring your files to the server may break local URL links because of either file name or directory structure inconsistencies. 17

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Principles of Web Design Chapter 3 File Naming Conventions • Case Sensitivity - Use Principles of Web Design Chapter 3 File Naming Conventions • Case Sensitivity - Use lowercase for all file names and in the HTML code • Character Exceptions - Leave out special characters such as / , & * • File Extensions - Use the correct three-letter extension 19

Principles of Web Design Chapter 3 Use the ISO standard The International Standards Organization Principles of Web Design Chapter 3 Use the ISO standard The International Standards Organization (ISO) standard specifies a maximum of eight letters followed by a period and a three-letter extension. Allowed characters are letters, numbers and the underscore character. 20

Principles of Web Design Chapter 3 Use the ISO standard Here are some valid Principles of Web Design Chapter 3 Use the ISO standard Here are some valid file name examples: • mypage. htm • chap_1. htm • picture 1. jpg • logo. gif 21

Principles of Web Design Chapter 3 Default Main Page Name • Every Web site Principles of Web Design Chapter 3 Default Main Page Name • Every Web site has a default main page that displays when the browser requests the directory of the site rather than a specific file • Before you start coding, check with your system administrator to verify the main page file name • index. htm is the most common default main page name 22

Principles of Web Design Chapter 3 URL Usage • Complete URLs - Includes the Principles of Web Design Chapter 3 URL Usage • Complete URLs - Includes the protocol, domain name, path and file name. Refers to another server on the internet. • Partial URLs - Omits the protocol and domain name. Refers to a file that resides on the same server. 23

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Principles of Web Design Chapter 3 Directory Structure • A typical Web server has Principles of Web Design Chapter 3 Directory Structure • A typical Web server has a user area that contains folders for each user • Your files are stored in your user area, along with other files from other Web sites stored in their respective user areas • The directory structure of the Web server affects the format of your site’s URL 25

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Principles of Web Design Chapter 3 Directory Structure • When you buy a domain Principles of Web Design Chapter 3 Directory Structure • When you buy a domain name, the name you choose is an alias that points to your actual location on the Web server 27

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Principles of Web Design Chapter 3 Build a Relative File Structure • You will Principles of Web Design Chapter 3 Build a Relative File Structure • You will most likely build your Web site on a computer that is different from the computer that will be hosting your site. Keep this in mind when you are designing the directory and file structure. • Because your files will be transferred to another computer, any URLs you specify to link to other pages in your site must include paths that are transferable. 29

Principles of Web Design Chapter 3 Build a Relative File Structure • Relative paths Principles of Web Design Chapter 3 Build a Relative File Structure • Relative paths tell the browser where a file is located relative to the document the browser is currently viewing 30

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Principles of Web Design Chapter 3 Diagram the Site • Plan your site by Principles of Web Design Chapter 3 Diagram the Site • Plan your site by creating a flowchart that shows the structure and logic behind the content presentation and navigation choices • This preliminary step is one of the most important that you take in planning your site 33

Principles of Web Design Chapter 3 Linear Structure • The linear information structure lets Principles of Web Design Chapter 3 Linear Structure • The linear information structure lets you guide the user along a path. This structure lends itself to book-type presentations, or content that requires the user to follow a predefined path. 34

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Principles of Web Design Chapter 3 Tutorial Structure • The tutorial structure is perfect Principles of Web Design Chapter 3 Tutorial Structure • The tutorial structure is perfect for computerbased training content such as lessons, tutorials, or task-oriented procedures 36

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Principles of Web Design Chapter 3 Web Structure • Many smaller Web sites follow Principles of Web Design Chapter 3 Web Structure • Many smaller Web sites follow the Web structure which offers links to and from every page in the site. This allows the user to jump freely to any page from any other page. 38

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Principles of Web Design Chapter 3 Hierarchical Structure • The hierarchical structure is probably Principles of Web Design Chapter 3 Hierarchical Structure • The hierarchical structure is probably the most common information design. It lends itself to larger content collections because the section pages break up and organize the content at different levels throughout the site. 40

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Principles of Web Design Chapter 3 Cluster Structure • The cluster structure is similar Principles of Web Design Chapter 3 Cluster Structure • The cluster structure is similar to the hierarchical structure, except that every topic area is an island of information unto itself, with all pages in each cluster linked to each other. 42

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Principles of Web Design Chapter 3 Catalog Structure • The catalog structure accommodates electronic Principles of Web Design Chapter 3 Catalog Structure • The catalog structure accommodates electronic shopping. The user can browse or search for items and view specific information about each product on the item pages. 44

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Principles of Web Design Chapter 3 Summary • Start with pencil and paper. Your Principles of Web Design Chapter 3 Summary • Start with pencil and paper. Your ideas will be less restricted and you can easily revise and recast without recoding. • Write a site specification document. You’ll find it invaluable as a reference while building your site. 46

Principles of Web Design Chapter 3 Summary • Analyze your audience and try to Principles of Web Design Chapter 3 Summary • Analyze your audience and try to create an audience profile. Focus your site on the user’s needs, and continue to meet those needs by adapting the site based on user feedback. • An effective site is more commonly the result of a team effort. Leverage different skill sets and experience to build a Web site team. 47

Principles of Web Design Chapter 3 Summary • Plan for successful implementation of your Principles of Web Design Chapter 3 Summary • Plan for successful implementation of your site by creating portable file naming conventions. Build a relative file structure that can be transferred to your Web server without a hitch. • Use a pencil and paper to diagram your site. Even if the design changes, you’ll save a lot of time and effort by visually detailing the structure of your content. 48




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