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C H A P T E R The Gaming Entertainment Industry 11 © 2004 C H A P T E R The Gaming Entertainment Industry 11 © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Gaming Entertainment Defined • Gaming Entertainment… – Commercial and Native American casinos – Card Gaming Entertainment Defined • Gaming Entertainment… – Commercial and Native American casinos – Card rooms – Charitable games – Lottery operated games – Wagering on greyhound and horse races © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Definitions • Handle… – What the consumer bets (wagers) – $500 billion dollars • Definitions • Handle… – What the consumer bets (wagers) – $500 billion dollars • Win… – Gross gambling revenue – $48 billion dollars • Casinos count for half of the U. S. gaming dollars © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Gaming Versus Gambling • Gaming entertainment… – – – Casino floor (gambling) High-quality food Gaming Versus Gambling • Gaming entertainment… – – – Casino floor (gambling) High-quality food and beverage Hotel rooms Live performances Theme park, theme rides, and museums Land, based, and riverboats • Gambling… – Playing a game of risk for chance of making money © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Who Is the Guest? • Guests… – Increasing acceptance by all consumers – 32% Who Is the Guest? • Guests… – Increasing acceptance by all consumers – 32% of U. S. households gamble in casinos – Younger players – White-collar jobs – Wants total entertainment experience © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

History of Gaming • History… – Gambling legalized in 1931 in Las Vegas – History of Gaming • History… – Gambling legalized in 1931 in Las Vegas – From 1940 -1978 Las Vegas was a monopoly for gaming • No hotel rooms • No entertainment – Gaming Control Board and Nevada Gaming Commission © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

The Move to New Jersey • New Jersey… – Gambling legalized in 1976 – The Move to New Jersey • New Jersey… – Gambling legalized in 1976 – Looked at gaming to invest capital, create jobs, pay taxes, and attract tourists – Casino Control Act funded Casino Control Commission © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Native American Gaming • Native American… – In 1987 the Supreme Court determined if Native American Gaming • Native American… – In 1987 the Supreme Court determined if state has gaming, so may Native Americans – 11% of all winnings are from Native American casinos – Indian Gaming Regulatory Act (IGRA) • Provides framework for games • Defines different “classes” of gaming © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

National Gambling Impact Study Commission • Commission… – Signed into law in 1996 to National Gambling Impact Study Commission • Commission… – Signed into law in 1996 to study social and economic impacts of gambling in the United States – Two-year study © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Focus of Commission • Commission (cont. )… – Review existing policies – Relationship • Focus of Commission • Commission (cont. )… – Review existing policies – Relationship • Gambling and crime – Assess problem gambling – Review impact on society © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Focus of Commission • Commission (cont. )… – Determine how gambling affects revenue to Focus of Commission • Commission (cont. )… – Determine how gambling affects revenue to government – Study interstate and international effects of gambling by electronic means © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Size and Scope • Growth… – Publicly traded companies is 45 – Public acceptance Size and Scope • Growth… – Publicly traded companies is 45 – Public acceptance – People like to wager – More demand than supply • Aided economic growth in states… – Taxes – Capital investment © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Controversy • Controversy… – Dislike of gaming • Moral beliefs – Social costs • Controversy • Controversy… – Dislike of gaming • Moral beliefs – Social costs • Organized crime • Street crime – Gambling addictions © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Key Players Mirage Resorts • Mirage Resorts… – Treasure Island – Golden Nugget – Key Players Mirage Resorts • Mirage Resorts… – Treasure Island – Golden Nugget – Monte Carlo – Bellagio – Soon to be in Atlantic City © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Key Players Harrah’s Entertainment • Harrah’s Entertainment… – Reno, Lake Tahoe, Las Vegas, and Key Players Harrah’s Entertainment • Harrah’s Entertainment… – Reno, Lake Tahoe, Las Vegas, and Laughlin NV – Atlantic City, NJ – Riverboat and dockside casinos – Native American Casinos © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Key Players Hilton Hotels Corporation • Hilton Hotels Corporation… – Purchased Bally Entertainment – Key Players Hilton Hotels Corporation • Hilton Hotels Corporation… – Purchased Bally Entertainment – Las Vegas, Reno, and Laughlin – Atlantic City – New Orleans riverboat – Canadian casino © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Star Trek at Hilton Las Vegas • Star Trek… – $70 million venture – Star Trek at Hilton Las Vegas • Star Trek… – $70 million venture – Targets • Baby boomers • Generation X – Simulation ride – Television screens © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Key Players • Players… – Caesars World hotel/casinos – Las Vegas, Lake Tahoe – Key Players • Players… – Caesars World hotel/casinos – Las Vegas, Lake Tahoe – Atlantic City © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Key Players Circus • Circus Hotel… – Owns hotels and casinos in three states Key Players Circus • Circus Hotel… – Owns hotels and casinos in three states © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Luxor Owned by Circus • Luxor… – Based on Egyptian pyramid – World’s largest Luxor Owned by Circus • Luxor… – Based on Egyptian pyramid – World’s largest atrium – 4500 hotel rooms – Thrill seeking rides – Museum © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Excalibur Owned by Circus • Excalibur… – Based on medieval period of time – Excalibur Owned by Circus • Excalibur… – Based on medieval period of time – 4000 hotel rooms – Evening jousting matches © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Key Players MGM Grand • MGM Grand… – 113 acres – 5000 hotel rooms Key Players MGM Grand • MGM Grand… – 113 acres – 5000 hotel rooms – “City of Entertainment” – Six-story lion entry © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

New Players • New Players… – Boyd Gaming • 10 gaming and hotel facilities New Players • New Players… – Boyd Gaming • 10 gaming and hotel facilities in 4 states – Grand Casinos • Develops, constructs, and manages land-based and dockside casinos – New York Casino – Sands Venetian Resort © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Careers in Gaming Entertainment • Careers… – Hotel operations – Food and beverage operations Careers in Gaming Entertainment • Careers… – Hotel operations – Food and beverage operations – Casino operations – Retail operations – Entertainment operations © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker

Trends in Gaming Entertainment • Trends… – Merging frenzy – Look at entertainment for Trends in Gaming Entertainment • Trends… – Merging frenzy – Look at entertainment for profit & growth – Hotel room inventory in gaming properties is expanding – Continued scrutiny by government – Exceptional service quality is key to success – Great management opportunities for students © 2004 Pearson Education, Inc. Upper Saddle River, New Jersey 07458 Introduction to Hospitality Management, First Edition John Walker