BUSINESS PLAN OF BEAUTY SALOON Made by: group 25 e 02
CONTENT Company Description Services Market Analysis Design Management Team Financial Analysis
Services
COMPANY DESCRIPTION ООО «Fenix» hair and beauty services middle-class professional high-quality cosmetics high-class equipment individual approach to clients qualified masters
PRICES Consultations (free) Single Process Color - 800 rub. Double Process Color – 1400 rub. Men's Color – 500 rub Corrective Color - upon consultation Brow Tinting – 150 rub.
TEXTURE Perm - 850 rub. Relaxer – 950 rub.
CUTTING Women's Haircut 450 rub. Men's Haircut 250 rub. Child's cut (under 10) 200 rub. Retired people – 250 rub.
BRAIDS: 250 - 2000 RUB.
TREATMENTS Shine Treatments - 300 rub. Deep Conditioners - 450 rub. Corrective Conditioning - 750 rub.
MANICURE: 350 - 2500 RUB.
STYLING & SPECIALTY Shampoo & Style – 800 rub. Curls or Flat Iron – 1350 rub. Formal Styling – 850 rub. Evening Styles – 950 rub.
WAXING Eyebrow Maintenance or Makeover – 400 rub. Lip or Chin – 350 rub
MAKEUP Special Occasion Makeup – 1200 rub. Hot Date Make up - 1350 rub. One Hour Lesson – 750 rub.
Pedicures: Solarium: 950 rub 18 rub/min.
Market Analysis
Main beauty salons in Tyumen: Name Haircut Manicure Pedicure Natalia Savina’s beauty salon Da Vinci 1500 680 1500 From 400 500 1000 Burlesque 600 -1000 350 600 Estetic 900 – 1 200 500 1 100 L’Secret 550 -1250 500 1000
Analysis of Customers How much do you pay for the haircut to your master in Tyumen? 1. 2. 3. 4. 500 rubles: 34, 26% 500 -1000 rubles: 44, 44% 1000 -1500 rubles: 12, 96% More than 1500 rubles: 8, 33%
Social demographic profile: 5% 10% 5% 20% 55% 16 -19 20 -24 25 -34 35 -44 45 -54
“Evropeisky” is: significent and well-known area 10 minutes walk from the city center; “Everything is nearby”: shops, bus stop, school, kindergarten; ecologically clean area.
EVROPEISKY DISTRICT
Design
Management Team
Beauty Saloon Payroll Job Hairdresser / Hairstylist X 4 (15%) Salary Month 1, Rub 190112, 4 Salon Manager- owner 26100 Nail Technician X 2 51156 Makeup artist –image maker (15%) Outsourced Accountant Total people Total Payroll 44317, 8 6090 9 317776, 2
HAIRDRESSER / HAIRSTYLIST Ladies and gents hairdressing including cuts, colors and styling. Working as a stylist for minimum of 2 years of Excellent customer focus + passion for hair
NAIL TECHNICIAN enthusiastic (ideally) self-employed Nail Technicians at least 3 years salon experience substantial qualifications great customer service professional demanour
MAKEUP ARTIST Exceptional makeup artistry skills Previous sales experience (2 – 4 years cosmetic sales preferred) Exceptional customer service skills Goal driven Enthusiastic and positive. Strong communication and interpersonal skills Must enjoy and work well within a team environment.
Financial Analysis
Expenditure side Leasing office Equipment (sanitary facilities) Equipment for the salon Active storage Installation Marketing Municipal services Repair Total (without VAT) VAT Total value Sum 180 000 15 000 582226 150000 58000 436000 8000 350000 1 779 226 320 260, 68 2 099 486, 68
Service Max per day Price Proceeds Single Process Color 7 800 134400 Double Process Color 4 1400 134400 Men's Color 2 500 24000 Brow Tinting 7 150 25200 Perm 5 850 102000 Relaxer 5 950 114000 10 450 108000 Men's Haircut 7 250 42000 Child's cut (under 10) 5 200 24000 Retired people 4 250 24000 Braids 15 350 126000 Shine Treatments 10 300 72000 Deep Conditioners 6 450 64800 Corrective Conditioning 6 750 108000 Women's Haircut
Manicure 8 400 76800 pedicure 4 950 91200 Shampoo & Style 10 800 192000 Curls or Flat Iron 5 1350 162000 Formal Styling 3 850 61200 Evening Styles 3 950 68400 Eyebrow Maintenance or Makeover 5 400 48000 Lip or Chin 3 350 25200 Special Occasion Makeup 3 1200 86400 Hot Date Make up 1 1350 32400 One Hour Lesson 1 750 18000 18 43200 Solarium
Sum Total Active storage 2007600 150000 Wage fund 317776, 2 Profit return 1539823, 8 Taxes Net Profit 76991, 19 1462832, 7
