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Business Opportunities In the Cleantech Sector One View from Silicon Valley Presented at Sweden Business Opportunities In the Cleantech Sector One View from Silicon Valley Presented at Sweden - U. S. Entrepreneurial Forum 2008 October 22, 2008 Prepared by Tom Kosnik Fenwick and West Consulting Professor

Agenda • • • Has Cleantech crossed the Chasm? Cleantech VC investment Trends Cleantech Agenda • • • Has Cleantech crossed the Chasm? Cleantech VC investment Trends Cleantech Categories Each Cleantech category has chasms to cross Tried and True Models are taking cleantech innovations to market Visionary VCs are fishing for winners Visionary cleantech VCs in Silicon Valley Cleantech chasm crossing is scary and fun! Sweden is a hothouse for cleantech innovation!

Has Cleantech Crossed the Chasm? Revenue Growth Indefinitely elastic middle Chasm Growth Market B Has Cleantech Crossed the Chasm? Revenue Growth Indefinitely elastic middle Chasm Growth Market B C Mature Market Declining Market A Technology Adoption Life Cycle D Fault Line! E End of Life Time Source: Moore Geoffrey A. (2002), Crossing the Chasm; Moore (2005), Dealing with Darwin ® Copyright 2007 Mohr, Davidow Ventures

Energy Related VC Investments Soared in 2008 USD Millions $7, 000 Energy VC Investments Energy Related VC Investments Soared in 2008 USD Millions $7, 000 Energy VC Investments $6, 000 $5, 000 $4, 000 $3, 000 Energy VC Investments $2, 000 $1, 000 $0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 (3 Qtrs. )

Cleantech VC investment reached $2. 6 billion in 3 Q 08 Cleantech VC investment reached $2. 6 billion in 3 Q 08 "Cleantech venture investing has continued to show strong growth despite the unprecedented turmoil in the credit markets during the quarter. ” Michael Goguen, Managing Partner, Sequoia Capital Source: Cleantech LLC, October 8, 2008

Clean. Tech Categories 1. Clean Air 2. Clean Water Categories 3. Waste Treatment Adapted Clean. Tech Categories 1. Clean Air 2. Clean Water Categories 3. Waste Treatment Adapted from: 4. Energy Efficiency 5. Green Building 6. Renewable Energy 7. Smart Power 8. Clean Transportation 9. Clean Cosmetics 10. Cleantech Social Movements

Each Cleantech category has chasms to cross Each Cleantech category has chasms to cross

Tried and True Models are Taking Cleantech Innovations to Market ® Copyright 2007 Mohr, Tried and True Models are Taking Cleantech Innovations to Market ® Copyright 2007 Mohr, Davidow Ventures

Visionary VCs are Fishing for Cleantech Winners. Visionary VCs are Fishing for Cleantech Winners.

Visionary Cleantech VCs in Silicon Valley Kleiner Perkins Caulfield and Byers 21 partners focused Visionary Cleantech VCs in Silicon Valley Kleiner Perkins Caulfield and Byers 21 partners focused on Cleantech, http: //kpcb. com including Al Gore and John Doerr Khosla Ventuers Vinod Khosla left KPCB to focus on cleantech http: //www. khoslaventures. com/ Mohr Davidow Ventures Eric Straser was an early mover in http: //mdv. com/ cleantech VC Foundation Capital recognized for http: //www. foundationcapital. co leadership in cleantech. Steve m/ Vassalo was an early mover Draper, Fisher Jurvetson (DFJ) Global focus, Raj Atluru was early mover in clearntech Technology Partners Ira Ehrenpreis was an early mover http: //www. technologypartners. c in cleantech om/ Lightspeed Venture Partners Moving rapidly into cleantech. Andrew Chung is a rising star. ® Copyright 2007 Mohr, Davidow Ventures http: //dfj. com/ http: //www. lightspeedvp. com/

Cleantech Chasm Crossing is scary and fun! Cleantech Chasm Crossing is scary and fun!

Sweden is a hothouse for cleantech innovations! Thank You! Tom Kosnik Skype: thomas. j. Sweden is a hothouse for cleantech innovations! Thank You! Tom Kosnik Skype: thomas. j. kosnik 1 -650 450 3330