Скачать презентацию Business Model Innovation Traditional Value Chain vs Скачать презентацию Business Model Innovation Traditional Value Chain vs

Business Model Innovation.ppt

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Business Model Innovation… Business Model Innovation…

Traditional Value Chain vs. Modern Value Chain Traditional Value Chain vs. Modern Value Chain

Customer Discovery, Phase One: State Your Business Model Customer Discovery, Phase One: State Your Business Model

Customer Discovery, Phase Two: Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do Customers Care? " Get your team "out of the building" to test the problem and to answer three key questions: • Do we really understand the customer's problem? • Do enough people really care enough about the problem for this to become a huge business? • And will they care enough to tell their friends?

Customer Discovery, Phase Three: Customer Discovery, Phase Three: "Get out of the Building" and Test the Product/Service Solution

Value proposition? Value proposition?

What are value propositons for the products? What are value propositons for the products?

4 areas 4 areas

HOW? WHAT? $? WHO? €? HOW? WHAT? $? WHO? €?

9 building blocks 9 building blocks

CUSTOMER CLIENT RELATIONSHIPS SEGMENTS CLIENT CAPABILITIES CLIENT SEGMENTS PARTNER CLIENT NETWORK HOW? SEGMENTS CUSTOMER CUSTOMER CLIENT RELATIONSHIPS SEGMENTS CLIENT CAPABILITIES CLIENT SEGMENTS PARTNER CLIENT NETWORK HOW? SEGMENTS CUSTOMER CLIENT SEGMENTS WHO? SEGMENTS CLIENT OFFER CLIENT WHAT? SEGMENTS CLIENT KEY RESOURCES CLIENT SEGMENTS DISTRIBUTION CLIENT CHANNELS SEGMENTS CLIENT COST STRUCTURE $? CLIENT SEGMENTS REVENUE CLIENT €? CLIENT FLOWS SEGMENTS

Nespresso changed the business model for coffee Nespresso changed the business model for coffee

The business model system PARTNERSHIP NETWORK CAPABILITIES marketi ng production distribu tion machine manufacturer The business model system PARTNERSHIP NETWORK CAPABILITIES marketi ng production distribu tion machine manufacturer OFFER – VALUE PROPOSITION coffee espresso N machines CUSTOMER RELATIONSHIPS sso Nespre club households KEY RESOURCES espress o capsule s patents on ducti pro es aciliti f distribution channels DISTRIBUTION CHANNELS Nespre sso storutlets retail o eser call c sst Nespreen o. co m COST STRUCTURE production rketing ma TARGETED CUSTOMER SEGMENTS business REVENUE MODEL retail logistics les a capsule s machine sales

RESULTS RESULTS

35% growth p. a. for the last 7 consecutive years 35% growth p. a. for the last 7 consecutive years

fastest-growing business in the Nestlé group fastest-growing business in the Nestlé group

Nespresso has a 26. 6 % global share in Espresso machine sales Nespresso has a 26. 6 % global share in Espresso machine sales

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Thank you for your attention; ) Thank you for your attention; )