Скачать презентацию Basic Marketing Chapter 12 Supplementary Power Point Скачать презентацию Basic Marketing Chapter 12 Supplementary Power Point

33687b61146ce444f61b647c0a9ffa50.ppt

  • Количество слайдов: 42

Basic Marketing – Chapter 12 Supplementary Power. Point Archive This is an archive of Basic Marketing – Chapter 12 Supplementary Power. Point Archive This is an archive of photos and exhibits from the text and additional graphics and exhibits as referenced in the Basic Marketing Multimedia Lecture Guides. See the Basic Marketing Multimedia Lecture Support Package for additional detail and teaching suggestions. For use only with Perreault/Cannon/Mc. Carthy. These images may not be redistributed or used for any other purpose without permission of the publisher, Mc. Graw. Hill/Irwin, The Mc. Graw-Hill Companies, Inc. Mc. Graw-Hill/Irwin Copyright © 2011 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

12 -2 Coke opening photo 12 -2 Coke opening photo

12 -3 Exhibit 12 -1: The Role of Logistics and Physical Distribution Customer Service 12 -3 Exhibit 12 -1: The Role of Logistics and Physical Distribution Customer Service Marketing Strategy

12 -4 NAPA ad 12 -4 NAPA ad

12 -5 UPS ad 12 -5 UPS ad

12 -6 Exhibit 12 -2: Trade-Offs among Physical Distribution Costs, Customer Service Level, and 12 -6 Exhibit 12 -2: Trade-Offs among Physical Distribution Costs, Customer Service Level, and Sales

Exhibit 12 -3: Examples of Factors that Affect PD Service Level 12 -7 Exhibit 12 -3: Examples of Factors that Affect PD Service Level 12 -7

12 -8 Sauder ad 12 -8 Sauder ad

12 -9 Best Software ad 12 -9 Best Software ad

12 -10 Manitowoc photo 12 -10 Manitowoc photo

12 -11 MARSH ad 12 -11 MARSH ad

12 -12 MARSH ad 12 -12 MARSH ad

12 -13 Transporting costs of pharmaceuticals and aluminum photos 12 -13 Transporting costs of pharmaceuticals and aluminum photos

12 -14 Transporting costs of pharmaceuticals and aluminum photos 12 -14 Transporting costs of pharmaceuticals and aluminum photos

12 -15 Transporting costs of pharmaceuticals and aluminum photos 12 -15 Transporting costs of pharmaceuticals and aluminum photos

12 -16 Miller Beer in China photo 12 -16 Miller Beer in China photo

12 -17 Trade Association for Oil and Natural Gas ad 12 -17 Trade Association for Oil and Natural Gas ad

12 -18 Containers on ship photo 12 -18 Containers on ship photo

12 -19 Metro India website 12 -19 Metro India website

12 -20 Menasha ad 12 -20 Menasha ad

12 -21 Smart. Way ad 12 -21 Smart. Way ad

Exhibit 12 -7: Many Expenses Contribute to Total Inventory Cost 12 -22 Exhibit 12 -7: Many Expenses Contribute to Total Inventory Cost 12 -22

12 -23 Exhibit 12 -8: A Comparison of Private Warehouses and Public Warehouses 12 -23 Exhibit 12 -8: A Comparison of Private Warehouses and Public Warehouses

Finger scanner from Frog Design using Bluetooth wireless technology photo 12 -24 Finger scanner from Frog Design using Bluetooth wireless technology photo 12 -24

12 -25 http: //www. Zappos. com website 12 -25 http: //www. Zappos. com website

12 -26 Coca Cola delivery truck photo 12 -26 Coca Cola delivery truck photo

Logistics and Physical Distribution Customer Service 12 -27 § The transporting, storing, and handling Logistics and Physical Distribution Customer Service 12 -27 § The transporting, storing, and handling of goods to match target customers' needs with a firm's marketing mix § Both within individual firms and along a channel of distribution (or supply chain) § Customers think of physical distribution in terms of the customer service level § how rapidly and dependably a firm can deliver what customers want § There are trade-offs among physical distribution costs, customer service levels, and sales

12 -28 Great Plains Software ad 12 -28 Great Plains Software ad

12 -29 Factors that Affect Customer Service Level Order processing speed Inventory on hand 12 -29 Factors that Affect Customer Service Level Order processing speed Inventory on hand to meet demand Factors that affect customer service level Transportation mode used Damage or loss during shipping Information to help plan exactly when product will arrive

12 -30 Physical Distribution Concept § All transporting, storing, and product-handling activities of a 12 -30 Physical Distribution Concept § All transporting, storing, and product-handling activities of a business and a whole channel system should be coordinated as one system to: § minimize the costs of distribution § for a given customer service level § Simply focusing on individual costs may increase total costs —since a total system is involved § Requires that the manager decide what aspects of service are most important to customers § Examples: order delivery time § availability of products § order status information

Using Technology to Coordinate PD Activities Among Firms 12 -31 § Just-in-time delivery (reliably Using Technology to Coordinate PD Activities Among Firms 12 -31 § Just-in-time delivery (reliably getting products there just before the customer needs them) requires close coordination and information flows § reduces handling costs § reduces storing costs § shifts greater responsibility to the supplier § a small problem can cause big ripple effects! § Electronic data interchange (EDI) puts information in a standardized format easily shared between different computer systems § Coordination may expand beyond buyers and sellers to involve a whole network of firms § a supply chain is a complete set of firms and facilities and logistics activities that are involved in procuring materials, transforming them into intermediate and finished products, and distributing them to customers

12 -32 DHL International ad 12 -32 DHL International ad

12 -33 Transporting § Marketing function of moving goods § Helps facilitate economies of 12 -33 Transporting § Marketing function of moving goods § Helps facilitate economies of scale in producing goods § Produce in large quantities where it is inexpensive to produce, and then ship products to customers § Shipping costs increase delivered cost § Five major modes of transportation § Rail § Truck § Water § Pipelines § Airways

12 -34 Philips’ monitors on tricycle in China photo 12 -34 Philips’ monitors on tricycle in China photo

12 -35 Copexeu AA Cargo ads 12 -35 Copexeu AA Cargo ads

12 -36 Containers on ship photo 12 -36 Containers on ship photo

12 -37 Tide ad 12 -37 Tide ad

12 -38 The Storing Function § The marketing function of holding goods so they’re 12 -38 The Storing Function § The marketing function of holding goods so they’re available when they’re needed § Inventory is the amount of goods being stored § Goods are stored at a cost

12 -39 Woman shopping at Costco photo 12 -39 Woman shopping at Costco photo

12 -40 Paxar Americas ad 12 -40 Paxar Americas ad

12 -41 Distribution Center § Special kind of warehouse designed to speed the flow 12 -41 Distribution Center § Special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs § Speeds bulk-breaking to reduce inventory carrying costs § Helps to centralize control and coordination of physical distribution activities § Products may immediately move (cross-dock) from a truck or train at an incoming loading dock to an outgoing loading dock.

12 -42 A Cost Comparison of Alternative Systems (Exhibit 12 -4) 12 -42 A Cost Comparison of Alternative Systems (Exhibit 12 -4)