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Australia’s Emerging Telematics Industry - Integrating Globally in a Digital World 13 th World Australia’s Emerging Telematics Industry - Integrating Globally in a Digital World 13 th World Electronics Forum Israel Angus M Robinson Chief Executive, AEEMA November 2007

Today’s Agenda Ø The Digital Revolution – CES 2007 perspective Ø Australia’s Electronics Industry Today’s Agenda Ø The Digital Revolution – CES 2007 perspective Ø Australia’s Electronics Industry Action Agenda Ø Integrating globally Ø Australia’s Emerging Telematics Industry Ø Industry Consolidation

The Networked Consumer CES, Las Vegas, January 2007 “What defined the 2007 International CES The Networked Consumer CES, Las Vegas, January 2007 “What defined the 2007 International CES is that it is all about the ‘new convergence’: the convergence of content, services and products” products Gary Shapiro, the President and Chief Executive of the Consumer Electronics Association ‘It’s the networked consumer’ consumer John Chambers, CEO, CISCO Systems

More From John Chambers, CISCO CES, Las Vegas, January 2007 ‘The networked consumer” heralded More From John Chambers, CISCO CES, Las Vegas, January 2007 ‘The networked consumer” heralded the evolution of a new operating paradigm – ‘the human network’ with ‘people network subscribing to people’. “Once video is married to voice, data and mobility, the way we mobility work, live and communicate will change”. “Such an environment would provide new revenue streams for content providers and device manufacturers to innovate and add value on top of the network”. network

Connected Delivered Services, “Networked Consumer” IP PSTN Mobile Automobile PBX IP Centrex IP-PBX Main Connected Delivered Services, “Networked Consumer” IP PSTN Mobile Automobile PBX IP Centrex IP-PBX Main Office 1 Remote Office Main Office 2 Source: Telstra Corporation Home Mobile Worker

Automotive telematics - consumer applications “Always on-line, real time information anytime, anywhere” Infotainment STB Automotive telematics - consumer applications “Always on-line, real time information anytime, anywhere” Infotainment STB Digital TV Digital Radio DVD Movies CD MP 3 Games Music downloads Revenue Sources • Hardware • Software • Subscription Other Services Concierge services Restaurants locations Parking locations Hotel locations Weather and Traffic Tourist Info Auto Assist Location based services World Wide web Portal Mobile Commerce Book and Purchase Movie tickets Theatre tickets Gaming Toll payments E-mail SMS Bluetooth Wi. Fi Voice Control Digital Pictures Picture Messaging Safety Security Voice Portal Navigation Tracking Remote Door unlock Stolen car disable Diagnostic monitoring Crash detection

Australian electronics industry development Electronics Industry Action Agenda is focusing on Ø Ø Ø Australian electronics industry development Electronics Industry Action Agenda is focusing on Ø Ø Ø a unified industry a shared vision commercialisation of R&D industry clustering an export focus Branding under ‘Branding Australia’

Efforts made/making to enhance value Added Value R&D/Innovation Centre PRODUCT REALISATION CENTRE Higher Added-value Efforts made/making to enhance value Added Value R&D/Innovation Centre PRODUCT REALISATION CENTRE Higher Added-value and Lower Replacement Standardization Global Logistic Centre Brand Innovation R&D Design Value Creation Manufacture Value-added Chain Assembly Marketing Logistic

Electronics Industry Action Agenda - key realisations Ø Electronics & other ICTs are pervasive, Electronics Industry Action Agenda - key realisations Ø Electronics & other ICTs are pervasive, enabling, transforming – ‘horizontal’ Ø These technologies enable a whole suite of vertical industry sectors such as defence, automotive, mining, telecommunications etc Ø Several of these sectors offered substantial opportunities for domestic industry development as well as serving new overseas markets, particularly in the Greater China Region and the USA

Australia - ‘Greater China’ Engagement Focus Japan Korea China USA Hong Kong Taiwan Thailand Australia - ‘Greater China’ Engagement Focus Japan Korea China USA Hong Kong Taiwan Thailand ASEAN Australia Underpinned by Government support e. g. Electronics Industry Action Agenda linked to mechanisms such as the Australia-Taiwan Strategic Framework Agreement (ATSFA) and the Australia Thailand FTA for the mutual development of the electronics/ICT industries

Australia’s electronics industry game plan? Mass Manufacture Commercialise & Distribute Source Comp. Capabilities Design, Australia’s electronics industry game plan? Mass Manufacture Commercialise & Distribute Source Comp. Capabilities Design, develop & integrate Identify Market

AEEMA International linkages ‘Greater China/North Asia Region’ Ø Ø Ø Ø Ø MOU with AEEMA International linkages ‘Greater China/North Asia Region’ Ø Ø Ø Ø Ø MOU with TEEMA, strategic framework agreement with III (Taiwan) MOU with HKEIA and Hong Kong Auto Parts Industry Association MOU with CECC, China MOU with KOTEF, Korea, joint projects with KOBTA MOU with CIAJ, Japan MOU with ATi. S, Singapore MOU with FTI, Thailand Active member of the World Electronics Forum, and the Global Telematics Forum (Australia, Korea, US and Sweden) Active member of Asian Electronics Forum and Asia Telecom & Information Exchange (ATIE).

Ø AEEMA participated in the inaugural conference of the Global Telematics Forum, 30 October Ø AEEMA participated in the inaugural conference of the Global Telematics Forum, 30 October 3007 Ø Founding partners – Australia, Korea, Sweden and the USA Ø Members to be invited – China, Taiwan Ø Forum will promote the sound development of the global industry through mutual cooperation, understanding and benefit of the Forum’s members

Automotive Telematics – the Six Cs Ø Computing Ø Communications Ø Consumer Electronics Ø Automotive Telematics – the Six Cs Ø Computing Ø Communications Ø Consumer Electronics Ø Ø Ø Car Content Channel

Automotive Electronics Suppliers in Taiwan Smart Air Bag Adaptive Fuel Automatic Transmission Injection Navigation Automotive Electronics Suppliers in Taiwan Smart Air Bag Adaptive Fuel Automatic Transmission Injection Navigation Antiglare Rear View Mirror Door ABS Sun Roof Side Air Bag Adaptive Cruise Control E/E Suspension Short Range Radar Adaptive Headlight Dynamic Balance Control Parking Assist HUD Brake by Wire Source:IEK/ITRI(2005/08) OBU Digitalized Display Infortainment Keyless Entry Control Automatic AC Tyre Pressure Monitor 徽昌電子

From Traditional Car to Smart Car and ITS System ITS • IT communication • From Traditional Car to Smart Car and ITS System ITS • IT communication • Traffic Management, advanced highways Smart Car • Advanced functions using sensors & computer power • Driver assist and active safety functions X-by-Wire System • Replace mechanical-hydraulics with electronic systems • Steer-by-wire, brake-by-wire, throttle-by-wire Telematics • Applications using 2 -way communication & location detection • Safety/security, real-time navig’n, content access, entertainment Computer Control Substitution • Control of mechanical/electrical systems: Engine, power-train, chassis, interior and other functions • First basic functions 1980 Then improved performance 1990 Source:TRG, IEK/ITRI, Taiwan(2005/08) 2000 And then new functionality 2005 2010 2020

Safety Vehicle Maintenance Service bookings Remote diagnosis Online software update Crash notification Crash data Safety Vehicle Maintenance Service bookings Remote diagnosis Online software update Crash notification Crash data Medical record link Home Automation Alarm systems Lights Garage door Gates Front door camera Heating / Air conditioning Sprinkler system Appliances Combined automation Security Remote lock / unlock Low battery alert Emergency call Theft alert Remote immobilisation Vehicle tracking Driver Assist Identified Australian Industry Capabilities Entertainment Car to car gaming Networked video Digital TV Music download Movie download Personal photo display Rear seat access Vehicle locate Real time traffic Navigation Traffic camera view Car park vacancies and prices Nearest fuel and prices Tollway account balance Information News Weather / Rain map Finance / Shares Internet search Email Fleet Fuel level Geo fence Speed Automated FBT reporting Concierge Personal calling Restaurants Theatre / Cinema

Telematics Cluster Telematics Cluster

REGULATORS & REGULATIONS Electronics Standards (EMC, CE), Product Stewardship, Environmental, Quality and Technical Standards, REGULATORS & REGULATIONS Electronics Standards (EMC, CE), Product Stewardship, Environmental, Quality and Technical Standards, OH&S, Geography Specific Business regulation, etc. COMMERCIALISATION MEDIUM VALUE Auto Manufacturers Define the core technologies Auto Component Manufacturers OEM E V O LU M Australian Markets -- Digital Content, Media FINAL CUSTOMER -- Location Service Providers North America, Europe, Greater China, North Asia COLLECTIVE SUPPORT INFRASTRUCTURE Technology precincts (ATP), Technology Networks and Clusters (AEEMA, ITS and FAPM), Telcos, Wireless operators, Testing Facilities, NICTA, CSIRO, Universities/TAFE, Government agencies eg RTA, Vic Road, toll way operators FINAL CUSTOMER (Defined by Technology/Solution) LOW VOLUME ICT/Electronics SMEs HIGH VOLUME TELEMATICS ECOSYSTEM OEM World Markets HIGH VALUE FINAL CUS`TOMER FINAL CUSTOMER OEM LOW VALUE OEM E LU VA CLIENTS & CUSTOMERS MEDIUM VOLUME ICT MNCs e. g. Google, Microsoft, Yahoo, Intel, IBM -- Consumer Electronics Cos e. g. Sony, LG, Samsung, Ben. Q, HP, etc TECHNOLOGY INTEGRATION -- SUPPLY NETWORK MARKETING

‘Telematics Ecosystem’ Ecosystem Australia’s automotive manufacturers Ø Ø General Motors (Holden) Toyota Ford Mitsubishi ‘Telematics Ecosystem’ Ecosystem Australia’s automotive manufacturers Ø Ø General Motors (Holden) Toyota Ford Mitsubishi Ø Holden and Toyota have global design centres Ø Well developed ‘after market’ industry

‘Telematics Ecosystem’ Major ‘electronics’ automotive component manufacturers based in Australia Ø Air International Futuris ‘Telematics Ecosystem’ Major ‘electronics’ automotive component manufacturers based in Australia Ø Air International Futuris Automotive Ø Autoliv Australia Ø Australian Arrow Ø Bosch Ø Denso International Ø PBR International Ø Redarc Electronics Ø Schefenacker Ø Siemens VDO Automotive Ø Startronics Ø Tyco Electronics

‘Telematics Ecosystem’ Communications Providers in Australia Ø Four 3 G operators – Telstra, Optus, ‘Telematics Ecosystem’ Communications Providers in Australia Ø Four 3 G operators – Telstra, Optus, Vodafone, Hutchinson Ø Various Wireless operators – i. Burst, Unwired etc Ø Emerging WIMAX operators Ø Emerging mobile digital TV operators

‘Telematics Ecosystem/Cluster’ Other Providers in Australia Ø National Telematics Cluster – over 150 electronics/ICT ‘Telematics Ecosystem/Cluster’ Other Providers in Australia Ø National Telematics Cluster – over 150 electronics/ICT companies Ø Vibrant digital content and new media industries Ø ‘Home Grown’ Integrators e. g. Intelematics www. intelematics. com Ø New opportunities for Location Service providers Ø ITS Australia, toll way operators and government road managers are working closely together in major capital cities

Services provided by Telematics Ø Telematics combines Computing and Communication technologies and conveys business Services provided by Telematics Ø Telematics combines Computing and Communication technologies and conveys business and consumer services over networks CRM Existing Connected World NISSAN DB Telematics Intranet VRM Front-end PSTN Internet Dealer/ Service Center R&D Plant Better way of customer care and marketing -Fleet Management - Second Hand Market Safety & Security PSAP IP PBX Mobile IP-PBX Social Responsibility IP Centrex DSRC for ITS Main Office Mobile Worker Home & Consumer Main Office Remote Office Source: Telstra (amended) Data Broadcast Cellular Phone & Wireless LAN Vehicle

Services provided by Car Infotainment Vehicle Infotainment provides Connectivity to Multimedia and Network All Services provided by Car Infotainment Vehicle Infotainment provides Connectivity to Multimedia and Network All the Consumer Electronics devices are transformed to “Digital” and connected as “Digital Home”, so is the Vehicle Existing Digital Home BROADBAND Entertainment, E-Business, Services MEDIA Pre-Recorded Content Personal Media Any Content, Any Place, Any Device, Any Time Vehicle BROADCAST Source: Intel Services, Entertainment

Iconic “Demonstrator” Iconic “Demonstrator”

‘ATS Signature’ Project Ø ‘Turn by turn’ directions to a required destination Ø Real-time ‘ATS Signature’ Project Ø ‘Turn by turn’ directions to a required destination Ø Real-time monitoring of traffic congestion Ø Real-time roadside camera images Ø Nearby car park locations, availability and prices locations Ø Emergency features e. g. SOS assistance, vehicle alarm monitoring and crash detection Ø Ability to check toll way balance Ø High-value alerts e. g. traffic alerts, car service reminders, fuel pricing and weather alerts Ø Home control systems

‘ATS Signature’ Project Connected companies through wireless! Ø 20 companies include Holden (GMH), Sensis ‘ATS Signature’ Project Connected companies through wireless! Ø 20 companies include Holden (GMH), Sensis (Telstra), Intelematics, 3 M, Australian Arrow & Clipsal Intelematics Ø Project completed in just eight (8) weeks! Ø Now installed and operating in a GM vehicle with multi information services Ø Connecting the Home with the Car – a world first!

‘AT Signature’ Vehicle – mark 2 Ø Brand positioning: “AT Signature – Safe, Smart, ‘AT Signature’ Vehicle – mark 2 Ø Brand positioning: “AT Signature – Safe, Smart, Connected” Ø Embedded system and aftermarket models considered Ø Other projects under consideration include fleet performance systems, traffic congestion probes, optimised emergency vehicle telematics

Automotive telematics - What are the opportunities for doing business with Australia? Australia is Automotive telematics - What are the opportunities for doing business with Australia? Australia is an innovative economy Partnerships are easier than in most other countries Design/systems integration Underlying R&D – develop new solutions for offshore transport & auto manufacturers & their suppliers Ø International development test-bed (similar to Sweden) Ø Product Realisation Centre potential Ø Australian Govt is now funding Global Opportunities projects! Ø Ø

Australian ICT industry competitive advantage “ Innovative engineering skills which can integrate and adapt Australian ICT industry competitive advantage “ Innovative engineering skills which can integrate and adapt technologies sourced locally/globally with field knowledge to QUICKLY meet niche market opportunities initially locally and then overseas” Angus M Robinson

The Big Australian – Industrialising Australia! Ø The proposed Consolidation will create Australia’s largest The Big Australian – Industrialising Australia! Ø The proposed Consolidation will create Australia’s largest grouping of high technology companies (+1, 000 companies) Ø Providing higher level of support to AEEMA’s industry development model Ø New ICT Australia ® division Ø National Telematics Cluster will be part of a large national industry group with state-based bases Ø Allowing enhanced access to allied auto industry groupings Ø Strengthening of international presence based on AEEMA’s established relationships

FURTHER INFORMATION AEEMA Ltd and ICT Australia® www. aeema. asn. au And useful links FURTHER INFORMATION AEEMA Ltd and ICT Australia® www. aeema. asn. au And useful links http: //www. fapm. com. au http: //directory. fapm. com. au http: //www. its-australia. com. au http: //www. aaaa. com. au [email protected] asn. au + 61 2 6204 1301