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Asia/Pacific: Printer Market, 2 Q 03 Teleconference 3 September 2003 Lai-Ling Lam Analyst, Gartner Asia/Pacific: Printer Market, 2 Q 03 Teleconference 3 September 2003 Lai-Ling Lam Analyst, Gartner Dataquest

Market Highlights, 2 Q 03 (1) n Total Asia/Pacific Printer Shipments – 4, 211, Market Highlights, 2 Q 03 (1) n Total Asia/Pacific Printer Shipments – 4, 211, 000 units n n n End-User Spending $882. 4 Million Largest Markets – China: 44. 3% – South Korea: 9. 8% – Australia: 7. 6% 15. 8% 13. 9% 23. 6% -33. 7 % 35. 9 %

Market Highlights, 2 Q 03 (2) n Largest Year-Over-Year Growth – Indonesia: 74. 6% Market Highlights, 2 Q 03 (2) n Largest Year-Over-Year Growth – Indonesia: 74. 6% – Vietnam: 57. 4% – India: 56. 1% n Leaders – HP: 30. 8% – Epson: 23. 6% – Canon: 18. 1% 30. 6% 17. 0% 9. 6 %

Asia/Pacific: Printer Market Trends 60% 50% Units 40% End-User Spending 30% 20% 10% -30% Asia/Pacific: Printer Market Trends 60% 50% Units 40% End-User Spending 30% 20% 10% -30% -40% 2 Q 03 1 Q 03 4 Q 02 3 Q 02 2 Q 02 1 Q 02 4 Q 01 3 Q 01 2 Q 01 1 Q 01 4 Q 00 3 Q 00 2 Q 00 1 Q 00 4 Q 99 3 Q 99 2 Q 99 1 Q 99 4 Q 98 3 Q 98 -20% 2 Q 98 -10% 1 Q 98 0%

2 Q 03 Country Market Growth Rates 75% 80% 40% 57% 56% 60% 36% 2 Q 03 Country Market Growth Rates 75% 80% 40% 57% 56% 60% 36% 34% 30% 29% 25% 24% 20% 14% 7% 6% 0% 2% 2% 11% -2% Vietnam Thailand Taiwan Q/Q Growth Singapore South Korea Y/Y Growth Philippines -34% -15% New Zealand -22% Malaysia Indonesia India Hong Kong China -40% 15% 6% -1% Australia -20% 17% 12%

Geographical Contribution 2 Q 03 vs. 2 Q 02 2 Q 03 Shipments 2 Geographical Contribution 2 Q 03 vs. 2 Q 02 2 Q 03 Shipments 2 Q 02 Shipments Singapore Thailand Taiwan 2% 5% 7% ROA 1% Vietnam 1% Australia 6% Philippines 2% New Zealand 2% Malaysia 5% South Korea 17% China 41% Indonesia India 4% 5% Hong Kong 2% Singapore 2% Taiwan 7% ROA 1% Thailand 4% Vietnam 1% Australia 8% Philippines 2% New Zealand 1% Malaysia 5% South Korea 10% Indonesia 6% China 44% India 7% Hong Kong 2%

Total Market: Top 10 Vendors, 2 Q 03 Growth Rate Highlights: Star 113. 9% Total Market: Top 10 Vendors, 2 Q 03 Growth Rate Highlights: Star 113. 9% TVSE 104. 4% Legend 48. 1% 2 Q 02 30. 0% 1 Q 03 25. 0% 20. 0% 15. 0% 10. 0% Oki Data Fujitsu Founder Electronics Star Samsung Electronics Lexmark Legend Canon 0. 0% Epson 5. 0% HP Market Share 35. 0%

Asia/Pacific Output Technology Trends 3, 500 Inkjet 3, 000 Page 2, 500 2, 000 Asia/Pacific Output Technology Trends 3, 500 Inkjet 3, 000 Page 2, 500 2, 000 Dot Matrix 1, 500 Line Matrix 1, 000 500 03 2 Q 03 1 Q 02 4 Q 02 3 Q 02 2 Q 02 1 Q 01 4 Q 01 3 Q 01 2 Q 01 1 Q 00 4 Q 00 3 Q 00 2 Q 80% 60% 40% 20% -40% 03 2 Q 03 1 Q 02 4 Q 02 3 Q 02 2 Q 02 1 Q 01 4 Q 01 3 Q 01 2 Q 01 1 Q 00 4 Q 00 00 3 Q -20% 2 Q 00 0% 1 Q 1 Q 00 -

Inkjet Shipments Year-Over-Year Change, 2 Q 03 100% 80% 60% 40% 20% 0% Rest Inkjet Shipments Year-Over-Year Change, 2 Q 03 100% 80% 60% 40% 20% 0% Rest of Asia/Pacific Vietnam Thailand Taiwan Singapore Philippines New Zealand Malaysia South Korea Indonesia India Hong Kong China Australia -40% -60% Asia/Pacific -20%

Inkjet Price Band Analysis 100% 80% 60% 40% 20% 0% 1 Q 01 < Inkjet Price Band Analysis 100% 80% 60% 40% 20% 0% 1 Q 01 < $50 2 Q 01 3 Q 01 $51 -79 4 Q 01 $80 -99 1 Q 02 2 Q 02 $100 -149 3 Q 02 $150 -199 4 Q 02 1 Q 03 $200 -299 2 Q 03 > $299

Inkjet Price Band Analysis: Top Vendors Canon 100% 80% 60% 40% 20% 0% 1 Inkjet Price Band Analysis: Top Vendors Canon 100% 80% 60% 40% 20% 0% 1 Q 01 2 Q 01 3 Q 01 4 Q 01 1 Q 02 2 Q 02 3 Q 02 4 Q 02 1 Q 03 2 Q 03 < $50 $51 -79 $80 -99 $100 -149 $150 -199 $200 -299 > $299

Inkjet Price Band Analysis: Top Vendors Epson 100% 80% 60% 40% 20% 0% 1 Inkjet Price Band Analysis: Top Vendors Epson 100% 80% 60% 40% 20% 0% 1 Q 01 < $50 2 Q 01 $51 -79 3 Q 01 4 Q 01 $80 -99 1 Q 02 $100 -149 2 Q 02 3 Q 02 $150 -199 4 Q 02 1 Q 03 $200 -299 2 Q 03 > $299

Inkjet Price Band Analysis: Top Vendors HP 100% 80% 60% 40% 20% 0% 1 Inkjet Price Band Analysis: Top Vendors HP 100% 80% 60% 40% 20% 0% 1 Q 01 < $50 2 Q 01 $51 -79 3 Q 01 $80 -99 4 Q 01 1 Q 02 $100 -149 2 Q 02 3 Q 02 $150 -199 4 Q 02 1 Q 03 $200 -299 2 Q 03 > $299

Inkjet Price Band Analysis: Top Vendors Lexmark 100% 80% 60% 40% 20% 0% 1 Inkjet Price Band Analysis: Top Vendors Lexmark 100% 80% 60% 40% 20% 0% 1 Q 01 2 Q 01 3 Q 01 4 Q 01 1 Q 02 2 Q 02 3 Q 02 4 Q 02 1 Q 03 2 Q 03 < $50 $51 -79 $80 -99 $100 -149 $150 -199 $200 -299 > $299

Inkjet Market: Top 5 Vendors, 2 Q 03 Market Share 35. 0% 30. 0% Inkjet Market: Top 5 Vendors, 2 Q 03 Market Share 35. 0% 30. 0% 25. 0% 20. 0% 15. 0% 10. 0% 5. 0% 0. 0% HP Canon Epson 2 Q 02 Legend 1 Q 03 Lexmark Samsung Electronics 2 Q 03 Founder Electronics

Page Shipments Year-Over-Year Change, 2 Q 03 100% 80% 60% 40% 20% 0% Rest Page Shipments Year-Over-Year Change, 2 Q 03 100% 80% 60% 40% 20% 0% Rest of Asia/Pacific Vietnam Thailand Taiwan Singapore Philippines New Zealand Malaysia Indonesia South Korea India Hong Kong China Australia -40% -60% Asia/Pacific -20%

Page Shipments: Mono vs. Color 800, 000 120% 700, 000 100% 600, 000 80% Page Shipments: Mono vs. Color 800, 000 120% 700, 000 100% 600, 000 80% 500, 000 60% 400, 000 40% 300, 000 20% 200, 000 Mono Color 1 Q 03 02 3 Q 02 1 Q 01 3 Q 01 1 Q 03 1 Q 02 3 Q 02 1 Q 01 3 Q 01 1 Q 00 3 Q 1 Q 00 -20% 3 Q 00 1 Q - 00 0% 100, 000 Mono Color

Asia/Pacific: Mono Page Trends 100% 90% 80% 91+ ppm 70% 70 -90 ppm 60% Asia/Pacific: Mono Page Trends 100% 90% 80% 91+ ppm 70% 70 -90 ppm 60% 41 -69 ppm 50% 31 -40 ppm 21 -30 ppm 40% 11 -20 ppm 30% 1 -10 ppm 20% 10% 0% 1 Q 01 2 Q 01 3 Q 01 4 Q 01 1 Q 02 2 Q 02 3 Q 02 4 Q 02 1 Q 03 2 Q 03

Asia/Pacific: Color Page Trends 100% 90% 80% 70% 60% > 30 ppm 21 -30 Asia/Pacific: Color Page Trends 100% 90% 80% 70% 60% > 30 ppm 21 -30 ppm 50% 11 -20 ppm 40% 1 - 10 ppm 30% 20% 10% 0% 1 Q 01 2 Q 01 3 Q 01 4 Q 01 1 Q 02 2 Q 02 3 Q 02 4 Q 02 1 Q 03 2 Q 03

Page Printer Market: Top 10 Vendors, 2 Q 03 Market Share 60. 0% 50. Page Printer Market: Top 10 Vendors, 2 Q 03 Market Share 60. 0% 50. 0% 40. 0% 2 Q 02 30. 0% 1 Q 03 20. 0% 2 Q 03 10. 0% Sindoricoh Minolta- QMS Founder Electronics Lexmark Xerox Canon Epson Legend Samsung Electronics HP 0. 0%

Top 10 Vendors: Color vs. Mono, 2 Q 03 Color 45. 0% Market Share Top 10 Vendors: Color vs. Mono, 2 Q 03 Color 45. 0% Market Share 40. 0% 35. 0% 2 Q 02 30. 0% 1 Q 03 25. 0% 2 Q 03 20. 0% 15. 0% 10. 0% 5. 0% 0. 0% HP Epson Xerox Mono Minolta. QMS Lexmark Legend Oki Data Samsung Electronics Sindoricoh Canon 55. 0% 50. 0% Market Share 45. 0% 40. 0% 35. 0% 2 Q 02 30. 0% 1 Q 03 25. 0% 2 Q 03 20. 0% 15. 0% 10. 0% 5. 0% 0. 0% HP Samsung Electronics Legend Epson Canon Lexmark Founder Electronics Xerox Sindoricoh Brother

Dot Matrix Shipments Year-Over-Year Change, 2 Q 03 100% 80% 60% 40% 20% 0% Dot Matrix Shipments Year-Over-Year Change, 2 Q 03 100% 80% 60% 40% 20% 0% Singapore Rest of Asia/Pacific Vietnam Thailand Taiwan Philippines New Zealand Malaysia Hong Kong South Korea Indonesia India China -60% Australia -40% Asia/Pacific -20%

Dot Matrix Market: Top 10 Vendors, 2 Q 03 70% 60% 2 Q 02 Dot Matrix Market: Top 10 Vendors, 2 Q 03 70% 60% 2 Q 02 40% 1 Q 03 30% 2 Q 03 20% Legend Nantian Start Panasonic Wipro TVSE Fujitsu Star 0% Oki Data 10% Epson Market Share 50%

Inkjet MFP/AIO Shipment Growth, 1 Q 032 Q 03 Rest of Asia/Pacific Vietnam Thailand Inkjet MFP/AIO Shipment Growth, 1 Q 032 Q 03 Rest of Asia/Pacific Vietnam Thailand Taiwan Singapore Philippines New Zealand 2 Q 03 1 Q 03 Malaysia South Korea Indonesia India Hong Kong China Australia Asia/Pacific 200% 180% 160% 140% 120% 100% 80% 60% 40% 20% 0%

Inkjet MFP/AIO Market: Top 6 Vendors, 2 Q 03 Inkjet MFP/AIO Market: Top 6 Vendors, 2 Q 03

5, 000 4, 500, 000 4, 000 3, 500, 000 3, 000 2, 500, 5, 000 4, 500, 000 4, 000 3, 500, 000 3, 000 2, 500, 000 2, 000 1, 500, 000 1, 000 500, 000 0 Line Printer Dot Matrix Page Ink Jet 1 Q 03 Y/Y Shipment Growth Unit Shipments Asia/Pacific: Printer Shipment Forecast, 3 Q 03 -2 Q 04 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 2 Q 03 3 Q 03 4 Q 03 1 Q 04 2 Q 04 Ink Jet Page Dot Matrix Line Printer 1 Q 03 2 Q 03 3 Q 03 4 Q 03 1 Q 04 2 Q 04

Conclusions n The overall Asia/Pacific printer market continued to grow, but at a slower Conclusions n The overall Asia/Pacific printer market continued to grow, but at a slower pace n The dot matrix market remained significant n AIO shipments were up considerably n HP was the No. 1 printer vendor in shipments and end-user spending

Contacts Lai-ling Lam lai-ling. lam@gartner. com +65 6879 2723 Ravindra Datar ravi. datar@gartner. com Contacts Lai-ling Lam lai-ling. [email protected] com +65 6879 2723 Ravindra Datar ravi. [email protected] com +91 22 5660 5140 Andrew Kim andrew. [email protected] com +82 2 551 1331