Aerobox blows the costs away
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R o diat a r
Executive Summary Aerobox A metal box with 8 ventilators. A heating accessory device for conventional radiators. Aerobox saves up to 30 % of heating costs a year. Payback time of 2 years at price of 100 € for endcustomer Easy to install: Just put the Aerobox on the radiator. Market - Potential: 436. 000 flats We will sell the Aerobox to hardware stores and hotel & restaurant chains. Breakeven point after 5. 274 sold Aeroboxes
Aerobox Implications of convection Air Flow schematic in a room with BHE Side View Warm air Rises by convection Coldest air travels along the floor The warm air cools and moves down to the floor 80 % of the heat produced by a normal radiator ascends toward the ceiling; only 20% spreads through the room.
Aerobox delivers solution The Aerobox produces a forced air flow that activates the air circulation , 100 % of the heat produced by the radiator spreads throughout the room.
Aerobox reduces heating costs Forced air circulation increases the efficiency of the radiator, which allows reduction of flow temperature up to 25 -35°C. 1 °C reduction of flow temperature saves between 1 and 2 % of the yearly heating costs, depending on the efficiency of the heat generator and the medias used. Therefore Aerobox saves up to 30 % of heating costs and saves at the same time fossil fuel, reduces CO² emissions
Aerobox: clean, efficient, comfortable Function Radiator Aerobox Level of comfort Sufficient High Cleanliness of the air Insufficient High Filtering of the ambient air Dust carbonisation and dirtying of walls Hot air stratification Low temperature heating Ready for summer conditioning
Aerobox Competitors way more expensive Competitors 1)Fancoil systems (Ciat) 2)Infrared heating systems (F. A. T. I. ) 3)Underfloor heating systems One fan coil costs over 500€ Expensive; No filters; Unbalanced spreadingof the heat Expensive; High repair costs
Aerobox Immense market potential Potential: 436. 050 flats 2. 180. 250 radiators
Aerobox How much can you save? Average heating costs: • 100 m² flat • 5 radiators • 1000€ heating costs per year • saving of 250€ • One Aerobox costs: 110 € Source: WSVO payback period of 2 years
Focus on building supplies stores & retailers Direct costumers • Big building supplies stores (OBI, Baumax) • Plumbers • Hotels • Government entities • Energy consultants • Governmental sponsors
2 marketing strategies Endcostumers Directcustomers Expositions Circular - email Direct meetings Building supplie stores catalogue Professional Journal brochures
Market share gained 5. 000 pieces sold 9. 000 pieces sold Aerobox 12. 000 pieces sold Market – potential: 2, 2 millions radiators accessable potential: 440. 000 (20%)
Production only in case of orders Aerobox anable low inventories production only in case of orders Transport Items incl. package for Aerobox to the assembler Supply chain Transport low inventories To directcustomers few Aeroboxes go to the storage
Profit and loss statement Aerobox Sold pieces for 70€ 5. 000 9. 000 12. 000 Our market share 1% 2% 3% Profit and Loss statement 1 st year 2 nd year 3 rd year Sales revenues +400. 000 € 630. 000€ 840. 000€ Production costs -245. 000€ -441. 000€ -588. 000€ Gross profit =155. 000 € =189. 000€ =252. 000€ Personal expenses -90. 000€ Other operating expences -14. 746€ -12. 746€ -17. 746€ EBIT Interest EBT Taxes Net Profit =2. 254€ -8. 000€ =-5. 764€ -1. 750€ =-7. 496€ =86254€ -8. 000€ =78. 254€ -19. 563€ =58. 691€ =144. 254€ -8. 000€ =136. 254€ -34. 064€ =102. 190€
Break-Even-Point Break-evenpoint at 5274 sold boxes Aerobox
Aerobox How do we get the price? Cost for 1000 pieces Aerobox components -) boxes 10. 000 € -)ventilators 12. 000 € -) adapters 8. 000 € -) thermostats 10. 000 € -) cable connector 2, 90€ -) luster terminals 320 € -) filters 900€ -) cartons: 5. 000€ -) labour: 5040€ Final price Production costs: 49€ costs/ aerobox 49000 € costs/ 1000 pieces +spread: 70€ costs / aerobox 120€ costs / aerobox in the stores
Aerobox Cash flow 1. year Cashflow from ordinary business (Umsatz- Kosten – Steuern) +350. 000 € - 346. 696 € - 1750 € = 1550€ 2. year 3. year +630. 000 € - 542696 € - 19562, 5 € = 67741, 5 € +840. 000 € - 690. 696 € - 34063, 5 € =115. 240, 5 € Cashflow from - 1050 € investment activites - 2000 € (Invenstmentsfoundation) - 1050 € - 200 € Cashflow from +185. 000 € financing activities - 8000 € (bank loan – =177. 000 € interest - dividends) - 8000 € - 20. 000 € = -28. 000 € - 8000 € - 30. 000 € = -38. 000 € 175. 500 € 38. 691, 5 € 76. 890, 5 €
Best- Base- & Worst Case Aerobox *sold pieces
SWOT Strength: -) Efficiency increase with little costs Easy installation: little running costs and maintanance free -) Environment friendly -) follow-up business Aerobox Weakness: -) We are “only” a group of students not a group of technicians -) The Aerobox won’t fit on every radiator -) Dependant on direct customers Opportunities: Threats: -) The spreading throughout our country and others -)More social and environmental sponsorship through governmental bodies -) Someone (professional market participant) produces our product cheaper and uses mature distribution channels -) Won´t get accepted
Aerobox Future plans Cheaper Expand New design components market (different (in China, throughout colours etc. ) Turkey, …) Europe
-)Payback period after 2 years -) Immense markt potential -)No installation costs -)Little maintenance -) cheap, clean and efficient -) preserves the environment Key-success of the AEROBOX Aerobox
Backup
Backup Aerobox
Financials 1 st year Aerobox assets: liabilities: current assets : Equity : 25. 000€ Commited assets: 150. 000 € Sponsorship by the state: 10. 000 € Inventories: 600 pieces : 29 400 € Fixed assets: Computer: 200 € Container: 700 € Internet: 96€ Telephone costs 360€ Lift truck: 150 € Salary of the employer: 90000€ Labour: 5040€ Marketing: 5000 € Administracial costs: 1200€ Cash: open credit: 52. 854 € 185. 000 €
Aerobox Backup: Formula W/ squaremeter to 23, 25 W/ squaremeter. Heat power in Kilowatt: m * c *delta T / 3600 Seconds Radiator power without the Aerobox : A * k (in this case 13 w/ m 2) * delta T Radiator power WITH the Aerobox : A * k (in this case 23, 25 w/ m 2) * delta T
Aerobox Heating costs per m²
Aerobox Best case & worst case Profit development in both cases
